Promoting products with salon software...

Now is the perfect time to really start promoting those retail products to clients.   In the height of the tanning season, your bookings for sunbeds, spray tans and the like go on a massive increase.  Excellent for profits but what about pushing those a little further by advertising products that pro-long a customer’s tan? 

It isn't rocket science to yourselves or your clients that a tan will naturally fade if it isn't maintained, whether it be spray or sunbed, your skin naturally sheds the top layer every 7-10 days.  However, if the correct hydrating and replenishing skin lotions are used, this helps to reverse and prolong that cycle a little, extending that time-span to around 10-14 days.

Initially, you should inform clients that they need to thoroughly exfoliate 48 hours prior to having any form of spray tan or sun bed treatment.  This is a key indicator in preparing the skin for tanning in which so many people are still so blaze’ to, so this is something you could promote on a treatment booking.  Evidently, by informing clients of this routine, this is your first marketing point to get some sales of your salon retail products through the till.  It is then when the client comes back for their treatment that you can further promote the products used for within the tanning process, followed later by ones for the up keep of their tan.

Water-based moisturisers are a brilliant product to apply to the skin prior to any form of indoor tanning, as the natural moisture helps the skin to absorb tanning solutions or stops it from drying out in intensive sunbed heat.  An excellent tip to push to all your sunbed users!

Little will your clients probably know, there are some products that actually contain antioxidant benefits that keep their skin in a youthful condition and prevent ageing!   In regards to tanning, anti-oxidants help to keep the skin in a healthy condition, by replenishing the skins minerals that are lost during the sunbed tanning process.

These are all facts that you can inform clients of when they are paying, use them as an opening line for add on sales.  Maybe even have a range of these products at your till point?  Or you could allow free testers with their next purchase as a bit of ‘try before you buy’?

It might be worth planning a little strategy for the rest of May and June and taking a visit to your supplier, to see the ranges of products that they have on offer.  Retail add on’s are a brilliant selling point for tanning salons over the summer and once a client is hooked on a product, they’ll continue visiting your salon and re-purchasing.  Win win!

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