May Day Marketing!

Tanning season is well and truly in full swing right now and what better way to keep footfall in your salon high than marketing your salon to new and existing customers? In this blog we will be sharing our best tips and tricks on how you can use different forms of marketing to help your salon stay booked and busy.

 Social Media

One of the most popular, and cost effective, ways to market your salon is through your social media accounts. For the past 10 or so years,  Instagram has been the platform of choice in the salon industry. Instagram is great for interacting with both existing and potential new customers and also sharing news regarding new offers and new products that you may be introducing.

In recent years, TikTok has also become a firm favourite amongst salon owners with many choosing to share short videos on that platform. 

Some potential video ideas for your salons TikTok could be:

·       A behind the scenes on what it takes to run and work in a salon

·       Informative videos from industry professionals educating customers on safe practices within your salon

·       Tips and tricks for how to get the most out of the services you offer

By posting on social media platforms, this gives your salon a more friendly and welcoming vibe and will encourage customers to pay you a visit.

SMS

A way you can market your salon to your existing customers and try to encourage them to keep returning to your salon is through SMS or text message marketing. Text message marketing is one of the most successful marketing channels to use with these messages getting a 98% open rate.

In Salon Trackers intelligent marketing suite you can create personalised filters and pick and choose what customers you would like to send your marketing campaigns to. 

An example of a message you could send from the intelligent marketing suite using the personalised filters is:

Filter :

Customers who haven’t had an appointment in the last three months.

Message :

Hi <<Forename>>

We miss you!

Come in the salon this bank holiday weekend for a free sachet of cream when you buy a course!

<<CompanyName>>

Email

Another way you can use our intelligent marketing suite is to do email marketing . This works in a similar way to the SMS marketing where you can use the filters to choose who you want to send the email campaign to. After you have filtered out these customers you can then either connect your Mailchimp account to Salon Tracker and sent the campaign through there or you can export this list off emails into an CSV to upload into any other email marketing platform of your choice.

If you have any questions about anything mentioned in this blog or if you would like to get booked in for a free demonstration and two week trial give us a call on 01133508230 or enquire here: www.salontracker.co.uk/freetrial

 

Salon Tracker x

Enhance Customer Experience and Security with Our New QR Code Scanner!

Are you ready to take your salon's customer experience to the next level? Then look no further than our latest innovation – the QR code scanner available soon for only £99 + VAT! Designed to streamline booking processes and enhance security, our QR code improves the way you manage appointments and interact with clients.

How does it work? It's simple yet incredibly effective. Through your customer's online booking profile, they will have their own customisable QR code. This unique code can be used in-store with our scanner. Once scanned, it automatically pulls up the customer's client card, providing you with instant access to their booking history and preferences.

Need more convincing? These are the ways our QR scanner will upgrade your salon.

Effortless Booking Management: Say goodbye to manually searching for client records or searching for bookings. With just a scan, you can access all the information you need to manage appointments seamlessly. Whether you need to add a new booking or edit an existing one, it's all right there at your fingertips.

Enhanced Security: Protecting client information is important in all salons. Our QR code scanner adds an extra layer of security by ensuring that only the authorised account can access client data. Plus, with each customer having their own unique QR code, the risk of wrong services being put on someone else’s account or others services being used is significantly reduced.

Time-Saving: Time is precious, especially in a bustling salon environment. By streamlining the booking process, our QR code scanner helps you save time and serve more clients efficiently. Spend less time on administrative tasks and more time doing what you love – making your customers look and feel fabulous! 

If you would like any more information on this feature or would like to book in for a free demonstration and two week trial then please do not hesitate to get in touch on 01133508230 or enquire here: https://www.salontracker.co.uk/freetrial

Salon Tracker x