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5 tips to getting more referrals!

1. Make it so both the client and the friend receive a generous promotion. If the scheme is well rewarded, further recommendation is encouraged by the current client.

2. Make clients feel good by providing a relaxing atmosphere as well as service or treatment. A salon’s success rate is largely derived by the staffing and aura as well as the treatment.

3. Your clients must feel confident that if they recommend you, their friends will have a great experience too. Their referral directly reflects their taste as well as your business.

4. 10% discount may not cut it. Calculate how much your current client spends and what a new client treatment would cover cost wise and push your marketing incentives.

5. Promoting the scheme may seem obvious but not everyone remembers. Use your website, social media and in salon point of sale to regularly advertise and reinstate the promotion.

How Salon Tracker can instantly improve your business

Increases Customer Loyalty. A salon software system can help you with this by simplifying the process of capturing, storing and organising client data. Salon Tracker allows you to stores all client details in one place, such as hair type, colouring history and even how your client takes their tea, ensuring you are providing a tailored service. Every client is valuable and important, even if they only visit twice a year, it is important to show them you care.

Improves Marketing Campaigns. Salon Tracker allows you to target your customers direct, through a fast and affordable inbuilt SMS marketing feature. The system stores clients personal and purchase history details, ensuring you market more effectively. Salon Tracker allows you to create criteria on your client database to market to. For example, you may want to target irregular customers with a 20% off promotion to encourage a repeat visit.

Gives You Greater Control Over Your Business. Instead of manual reports, we can work out your sales figures including commission, VAT, trade and retail price. Computerised charts enable owners to access and make informative decisions based on live updates, productivity and staff performance and also ensure key products are managed and maintained.

Utilizes Internet Marketing. Businesses can reach a vast audience online quickly and more effectively than traditional marketing methods. It is also important to use email marketing effectively; every time a business fails to capture someone’s email address they’re turning down the opportunity to contact them for FREE, for weeks, months and years ahead. Salon Tracker allows you to store emails so you can promote, thank or gift your customers. 

Reduces No-shows For most salons no shows can be very weakening, the hour or so that is wasted and has lost money is inefficient for business, Salon Tracker can help prevent these occurring by sending out text messages to clients to remind them of their appointment. In addition, the SMS feature can allow you to fill in cancelled appointments by offering 50% discount on all treatments in cancelled appointments. This offer is sure to get your free slot filled and ensure you spend your time productively, making money!

Increases Profits Introducing Salon Tracker management system into your business will ultimately increase your profits and save you money with the use of its advanced applications. Its effective marketing feature will help increase customer loyalty, attract new customers and increase your revenue. By reducing no shows you can save money and use time more efficiently in the salon. Furthermore, Salon Tracker’s detailed reporting function will allow you to evaluate your business performance and easily see where improvements can be made and where opportunities to increase profits can be taken advantage of. 

The trick to add retail sales on to every treatment!!

Selling retail products as well as your service can be very beneficial to your salon, albeit very difficult. The common reasoning of a client's refusal may simply be because they don't 'need' that particular product. So when an add on product is offered at transaction time, there is no appeal to have it because they are convinced they do not need it. 

The common denominator demotivating many therapists is that they feel as though they are spoiling the experience by pressurising clients in to buying more product. As salon professionals selling retail products, the first obstacle of overcoming the refusal is understanding that when a product is offered rather than sold, 9 times out of 10 it will be refused as it does feel like a sale. This is to nobody's fault but more so because anybody would politely refuse a product if they are not aware of it's benefits, why they need it, and what it can do. So how can you add a retail sale on to all your treatments without having this mentality?

· Take into consideration that customers who frequent a salon are prototypical buyers of premium skincare; they are interested in indulging in beauty treatments to make them feel better and stereotypically, they have usually tried many brands in treatments and haven’t found a perfect one yet.

· Realise the difference in sales and selling something. If you talk clients through products you use during treatments and highlight all the different features and benefits, if they like what they hear they will be able to make the decision without pressurisation. Listing the products used in treatments on treatment lists will also help reinforce the benefits.

· Put yourself in a similar situation, and ask what would make you buy this product? If you knew your hair could look this silky everyday, or skin could feel this smooth you would be more inclined to start to desire that product and look at it in a more appealing manner. Product up-selling offers your client the ability to recreate their look at home which will improve the results, and encourage repeat visits. 

· Believing in the product is very important. If you are a salon owner, let your staff test the products. To give a completely professional opinion they need to know the ins and outs, study the product knowledge and know the benefits and procedures off the top of their head. Having a passion about something has been proven to enlighten others and convert them. 

· Trends in skincare- Alternatively, it could be the case that you are stocking the wrong products. Keeping abreast of the trends in skincare can help you ensure that you are stocking the right products for your clients. 

Selling retail starts to help you focus on your overall treatment technique, are you finding out what your customer likes and what they are looking for? Only a small amount of customers have found the perfect hair care or skin care range but that leaves the majority who haven't and aren't 100% happy. This means there is huge selling potential in the beauty industry. Your clients come to you because you are a skilled professional. Your expertise should be shared with the client to help build trust and offer them the best of your service by exerting your knowledge and going the extra mile. After all if you cant recommend products to us- who can? Believe in your abilities! 

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