27 Nov 2019

How to make the most of the Christmas Rush!


It feels like 2 minutes ago since we were writing our Christmas blogs last year, we can’t believe it is already this time of year again! As we are all aware, the festive season can be one of the busiest times of the year for salons so we thought we’d let you know some of our top tips on how to make the most of it.

Retail Bundles.
One way you could really make the most of the festive season is to create retail bundles with all of the retail products that you already sell. For example, if you are a hair salon and you offer retail products such as shampoo, conditioner and hairspray you could make up small bundles, maybe even knocking a few pounds off. You could then market these as gifts for people to buy their loved ones this Christmas. All you need to do it gather all the components together and put a Christmas bow around them, then they will fly out the salon!
Treatment Package.
Like the retail packages, treatment packages are sure to be a huge hit. Especially at this time of the year where a lot of people are wanting to feel a little more glam ahead of all the Christmas festivities and the yearly office Christmas parties. Selling a group of different treatments as a package deal, with a slight discount will encourage clients to get more treatments than they originally thought they wanted. For example, if you decide to do a treatment package including a manicure, pedicure, spray tan and eyebrow wax. You may find that people who originally wanted just a manicure and pedicure booking this package because they ‘may as well’ because you are offering them such a deal. 
Decorations.
One way to really get you, your employees and your clients into the Christmas spirit is to decorate your salon. This is a really simple and easy way to do this and will (hopefully) put a smile on everyone’s face. You can go all out with a tree, tinsel and fake snow or you could down the more understated route with some fairy lights and Christmas jumpers. No matter which route you feel fits your salon best, this will draw attention to your salon for passers-by and will also help keep morale up in this especially stressful period.
Marketing Campaigns.
A way to encourage your existing clients to book themselves a visit before Christmas is to send them out a marketing campaign. This could be advertising any new offers or packages or you could even do this just to wish your clients a happy new year. Here are some examples we did in Salon Trackers intelligent marketing suite,
Hi <<Forename>>
MERRY CHRISTMAS!
We hope you have a lovely Christmas and we can't wait to see you in the new year!
<<CompanyName>> <<CompanyTel>>

Hi <<Forename>>
MERRY CHRISTMAS!
Come visit us to book in for our amazing Christmas bundle before it's too late!
<<CompanyName>> <<CompanyTel>>
When you’re using Salon Trackers marketing feature, your client’s forename and all your company details will automatically come up in the text. This is also a one way, messaging system so clients will not be able to message you back, they would have to ring.  Remember, to avoid using two credits per message, keep all campaigns short, sweet and under 160 characters.
Competitions.
A final way to make the most of the Christmas rush is to put on a competition. You could do this on social media or just in store.  There are many different competitions that you could do. We’d recommend doing them on various different social media platforms such as Instagram or Facebook. One example of a competition you could do over Christmas is an ‘Elfie’ competition. You could challenge your clients to upload a selfie of one of their treatments they have had done at the salon, and get them to tag your salon page. You could then choose your favourite caption and give the winner a prize to use in the new year. This will get people, who may not have heard of you seeing pictures of your work and maybe make them want to book an appointment with you.

We hope these little tips and tricks will help you over the busy period and if you want more information on our software and the advanced marketing suite feature we offer please don’t hesitate to give us a call on 0113 350 8230 or email  info@salontracker.co.uk

Salon Tracker x

13 Nov 2019

Staff Morale and Motivation


Introduction

No matter what industry you work within if your staff members don’t feel motivated and have low morale then this can create many issues for you as the manager and your business as a whole. With each busy season fast approaching it may become a difficult task to keep employees focused especially when the Christmas holidays are fast approaching. Regardless if they ate long term employees or new additions their efficiency will directly impact the company’s productivity. If staff lack in motivation then the business as a whole is bound to suffer. Therefore, it is important for you to ensure staff morale and motivation levels are at their highest at all times as this is beneficial for your staff, you and the business.

Work, life balance

One way to keep staff motivated is to help them and promote a healthy work life balance this may mean limiting their overtime unless they request it and not encouraging them to work from home unless it is a necessity.  If you as management promote a work, life balance it demonstrates to your staff that you are concerned and care for their mental and physical health and well-being which will allow them to feel valued. If staff members don’t have a work, life balance then this can cause them to become stressed as they feel that they have an outrageous amount of work to do but when they have completed it their hard work is not valued by the salon, because of this they may take days off for ill health which can affect client appointments. If a staff member works over time constantly the quality of their work will decrease piece by piece meaning their effort is a lot less productive. A balance between work life and home life ensures that the individual is focused during work hours on work, then when they exit work their focus should be on home life.

Positive Relationships Built Between Staff

It is essential that your staff members feel motivated within the working environment as it promotes a positive relationship with the staff members and management therefore creating a positive environment in which customers will feel invited. The lack of a positive relationship between staff and management members can create understaffed situations, lacking in turnover and staff leaving clients feeling less than overwhelmed by the service provided to them. This can potentially ruin the reputation of the business which may then lead to a loss of earnings for your salon. It is important for staff to form a positive relationship with other staff members as well as yourself and any other management members so that you are able to work together to provide excellent customer service to all customers. To create and promote this positive relationship it is essential that you and your staff spend time together outside of your working environment an example of this may be a work dinner arranged on a Friday night after work. Staff happiness will increase by creating these new opportunities for all staff to bond and build a trusting positive relationship.  Research has shown that staff members who enjoy being at work are likely to experience an increase in their levels of psychological well-being than those who don’t enjoy their work or the environment. You may organise a certain event every Friday so that staff have something to look forward to, or work towards every week an example of this may be a dress down day meaning staff are able to come in their clothes and not uniform or a bake day were a different staff member each time bakes or brings in treats for all the staff.

Why Setting Goals Is Beneficial

To increase staff motivation, it is important that daily goals are set as it provides them with a meaningful goal to work towards achieving whether it be collectively or individually it will push staff to excel in everything they do. This will therefore push your business forward so that you are able to thrive and take your business to the next level. It is important that staff have freedom within their job role as no members of staff work well by being micromanaged, it simply doesn’t help production or create a positive environment. If you want to achieve a happy, open team within your salon it is essential that you work alongside each of your staff to build a positive relationship, which will therefore allow them to confine in you. Outside of your salon you as the manager may be requested to attend meetings and events to attract more clients and set up different partnerships to benefit your business. Why not send your staff members to the event for you nor invite them to go with you to an industry conference or event or even a meeting at a local cafe rather than the meeting room in the salon. This provides each staff member with a different environment meaning that they have an increased freedom at work this will therefore benefit motivation levels as they will know that you have placed your trust in them.

Ensuring Staff Feel Valued

Everyone has those days where they feel down and fed up whether it be a work day or not it is likely that it will affect the way they present themselves however if they feel valued and involved within their work place then this may help to improve their mood and presence. To ensure that your staff feel valued it is important to arrange frequent meetings this could be done every morning or once a week to catch up on what has happened and if there are any important announcements these can be told to all staff members. The meetings may also involve each staff member reporting back of their success during the week or any issues they believe they have a solution too. This time can also be used to inform staff of any business or HR updates this may include opening another salon or working hours being adjusted. This will therefore allow staff to understand the activities within the company therefore allowing them to feel recognised and valued this will therefore ensure that they are motivated to work hard.

How To Prevent A Staff Motivation Decrease

If staff are highly motivated, they are able to increase productivity, performance and loyalty within your salon. To prevent staff motivation from decreasing members of management must organise a form of reward or incentives to provide to the staff members for their effort and commitment to their job. For example, as management you could pick out employee of the month or ask all staff members to vote for who they believe it should be the chosen employee can then receive a free treatment at the salon or a discount for one family member. Involving each staff member in decisions about the work environment and their specific job roles and responsibilities will allow them to feel valued and encouraged to work towards gaining more responsibilities. Having regular discussion with each staff member regarding feedback and coaching will allow the individual to feel supported by you meaning that they will respect you and have higher staff motivation levels because they know they have the support to push themselves to exceeding their goals.

Causes Of Low Morale And How It Can Be Prevented

Low morale within your salon can be caused by a variety of different reasons these can include reasons such as a lack of trust or respect, lack of growth, lack of clarity, change in leadership and potential leadership issues. If there is no growth within the business then staff may feel that they are stuck in a job with no progression therefore will feel demotivated to attend or try hard at work. A lack of clarity means that employees are unsure of what their roles may be within the salon and what the manager expects from them. A change in leadership can cause staff to become demotivated as change can be hard for some especially when it is a drastic change of management, to prevent this affecting low morale it is important to ensure that management is trained correctly so they are able to communicate with staff, this will create a positive working environment. Collecting feedback from employees can also prevent low staff morale from occurring as it shows you are taking their opinion into consideration and putting things in place to create a healthy work environment.

Why Communication Is Essential Within Your Salon 

Communication is key to ensuring that staff morale and motivation levels are on an increase instead of a decrease. Team building activities allows staff to communicate with each other including staff from the different departments or sections within the company, it ensures the fluidity of your business therefore allowing each staff member to understand their individual role within their company and how they influence and affect their team. It also provides each staff member with an opportunity to develop positive relationships with other staff members within the business, it also strengthens the bonds that currently exist. Regular check-ups on your staff members for example a one to one meeting for an hour every three weeks it will provide them with an opportunity to discuss any concerns they may have as well as you being able to discuss performance and promote development. Staff members must be trained this will allow them to feel empowered as this training will provide them with opportunities and rewards within the business.


Salon Tracker. X

6 Nov 2019

Are You Ready For Black Friday?


Black Friday is the most popular day for shopping in the whole year, and it gives salons a perfect opportunity to increase footfall and ensure for a full Christmas Calendar! Black Friday has been known across the pond in America for a number of years, but only recently made its way into the UK. Here’s out top tips on how you can make the most of the weekend!


Gift Vouchers

A great way to get people coming back to the salon is through the use of gift vouchers. According to vouchercodes.co.uk ‘gifts for others’ made up a massive 63% of black Friday purchases in 2016, so this is the market you want to be putting your salon in. A great way to use gift vouchers is by offering your customers an extra amount or something else added in when they purchase a gift voucher. For example, if they bought a £30 gift voucher you could include an extra £5, or if they were to buy a £50 voucher, you could include £10 plus some old stock that won’t sell or is no longer needed. This will make the client feel like they have been rewarded in some way, and will give them more reason to return in the future. You could even state that the voucher is only available to use within certain months, for example when its quieter in January and February.


Package Bundles

At any time of year customers are always going to be on the lookout for any offers or deals you are doing on treatments, and this is especially the case on Black Friday. By offering customers a bundle it not only means that they are getting more value for their money, which increases customer satisfaction, but also helps to fill up your calendar! Even if it’s just smaller bundles such as an Eyebrow Wax/Thread and an Eyelash Tint, or if you’re wanting to offer bundles that take a little bit more time and money then you could offer something like a Facial, Gel Nails and Hot Stone Massage. The main point of the bundles for the customer is that it makes the treatments more accessible, but for you as the salon owner its mainly about increasing your footfall and making the most of the weekend, and even going into Cyber Monday. By using our marketing suite, you could even send out an SMS message to your customers explaining that you have some great package deals available, and this will further help to increase your revenue.


Stock

I’m sure most of you have outdated stock or just stock that you wouldn’t mind getting rid of. So, this is a great chance for you to de-clutter your stock room! Little beauty products make for great stocking fillers, so I’m sure any products you may have will catch the eye of your customers. Make sure to present them on the reception desk, so that all customers see them when they enter and leave the salon. For any of you that own tanning salons, I bet you have loads of different sachets, so why not put any that you no longer sell into a bowl and just sell them off for 50p each. With the retail products, if you are wanting to get rid of most of your outdated stock, then it might be a good idea to start selling these cheaper a few days before Black Friday and a few days after Cyber Monday. It also super important that you indicate to your customers the saving that they’re making, to make it even more appealing to them.


Open Earlier & Close Later

Just for this one weekend, it might also be a good idea to increase your opening times to allow for more bookings. Although you’ll have to pay your staff a little bit more, it will definitely be worth the extra cost if it means that more customers are able to book in for treatments. Even if its just for an extra hour or two it will be a massive boost to your overall footfall! This will also help to beat of the competition, as your salon will be open for longer.


Social Media

As I’m sure you all know, social media has become the best place to promote and boost your salon deals. So, this is the perfect place for you to post about any deals you are offering over the course of Black Friday. If you use our online booking system then you should make sure that your offers are available and visible to the customer so they can book in. Or if you don’t have our online booking system, then make it known to the customer that they can message you on Facebook to book, call the salon or pop in and make a booking. You also want sure that you post your offers well in advance to give your customers a better chance of seeing them. Facebook posts and Instagram stories are a great way to tell your customers if you have any remaining slots in your calendar, and will help to further encourage customers to book a Black Friday treat. 


If you are interested in taking a look at the software, we are running a Black Friday offer, in which you will receive 30% off your first 3 months subscription, up to 30% off hardware and a reduced price on SMS bundles. Don’t hesitate to call if you are interested in taking a look at the software on a free demo and 2-week trial, alternatively you can email us at info@salontracker.co.uk


Salon Tracker x

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