Solo Package

If you’re a solo salon owner or a mobile beauty professional, you know how important it is to have the right tools to streamline your business. Managing appointments, handling payments, and ensuring a smooth client experience can be overwhelming — especially when you’re doing it all on your own. That’s why we’ve designed the perfect package to help you stay organised, boost bookings, and keep your business running seamlessly.

Single-Person Booking System

Our Solo Package is designed for independent salon owners, meaning that only one beautician or sunbed will be displayed on the calendar. Whether you're a self-employed hairstylist, nail technician, aesthetician, or tanning specialist, this package provides you with a simple, easy-to-manage scheduling system.

What’s Included?

For just £45 + VAT per month, our Solo package gives you access to all the essential tools you need, including:

All the Features of Our Standard Package

You’ll get all the incredible features from our Standard Package, ensuring that you never miss out on key functionalities.

Online Booking

No more back-and-forth messages to schedule appointments. Our online booking system allows your clients to book their treatments with ease, anytime, anywhere.

Online Payments with Stripe & Klarna

Give your clients the flexibility they need with secure online payment options through Stripe and Klarna. Whether they want to pay upfront or in instalments, you can cater to their needs effortlessly.

Integration with Signature Pad

Seamlessly integrate with a Signature Pad for added security and professionalism, making it easier to manage consultations and client agreements digitally.

Why Choose This Package?

As a solo or mobile salon owner, your time is precious. This package is designed to reduce admin work, enhance your customer experience, and help you grow your business without stress.

With an easy-to-use booking system and secure payment options, you can focus on what you do best—providing exceptional beauty and wellness services to your clients.

Get Started Today!

Ready to take your solo salon business to the next level? Sign up for our Solo Package today and enjoy the benefits of a fully streamlined salon management system!

Sign up for a free demonstration and two-week free trial either through our website or by calling 0113 350 8230 today!

Salon Tracker x

How to Prepare your Salon for the Busy Months

Now that Spring and Summer are approaching, this is when the busiest salon period starts. This applies to all salons, but especially tanning. Customers will be eager to get their holiday appointments booked in, so that they have their bouncy blowdrys, fresh lash extensions and build up that base tan before their Spring and Summer get-aways.

With this in mind, you should be preparing your salon for the busy months ahead. This blog will give you the tips and tricks needed to ensure you are ready for the holiday rush!

 

Tanning Tubes

If you are a tanning salon, a vital part of your preparation will be ensuring your sunbeds are retubed! At Salon Tracker, we recommend your sunbed tubes get replaced after 850 hours of usage. Retubing your sunbeds is an essential part of ensuring your customers have a deep, long-lasting tan, as the UV rays will be stronger.

You made need to warn customers to reduce their regular minutes by 3, as the first 100 hours of the new sunbed tubes will be more intense than usual.

 

Retail Stock

An essential preparation technique for every type of salon is re-stocking their retail products for the Spring and Summer! As customers will be coming in more regularly, they are more likely to purchase retail products along with their visits. This means your salon will need to be ordering in more retail products for this period.

If you are a tanning salon, we recommend purchasing your retail products from Bliss. They sell sunbed creams, sachets, tan shots, goggles and many more products!

We would also recommend them for stocking up on salon supplies such as sunbed sanitiser, hand towels, head rests, posters, sachet displays etc. for if you also need a restock of these supplies to prepare you for the busy period!

Bliss Direct Welcome to our World of Tanning - UV Lotions & More

 

Enterprise Package

Salon Tracker is an essential when it comes to busy periods in salons. Our Enterprise package is a great way for customers to be able to book in advance for appointments and sunbed slots, to receive their desired date and time without having to be added to a waiting list in busy periods.

Our Enterprise package also allows you to access reports, take-ins, bookings and customers remotely and can be accessed on any type of device, meaning that if you do not have time to run reports while in the salon, these can be run from anywhere at any time.

Our Enterprise package is £90/month + VAT, and has many more important features. Give us a call on 0113 350 8230 today to enquire about upgrading!

 

Marketing

Marketing is a useful tool to use during busy periods. Encouraging customers to book in advance will mean that they will be able to receive the desired date and time they prefer as if they try to walk in or book too late during a busy period, they may face disappointment.

If you are on our Enterprise package, marketing your online booking link on your social media pages is a great way to encourage customers to book in advance so they can get their appointments before it’s too late.

If you are on our Professional/Enterprise package, sending out marketing emails and SMS texts are great ways of reminding customers to get that appointment booked in that they have been thinking about. This can be done in the ‘Marketing’ section of Salon Tracker.

To purchase SMS credits or for help connecting your Mailchimp account to Salon Tracker, just give us a call on 0113 350 8230 and we will be happy to help!

 

All of these features are great ways to prepare your salon for the busy months coming!

Salon Tracker x

Multi-site Starter Pack

The new year is all about challenging ourselves and striving to achieve success. This may mean for some salons, considering opening another site. This blog explains the ins and outs of setting up a second or even third site, and the useful tools to in order to make the set up as seamless and relaxed as possible.

Seamless Process

When it comes to being a multi-site, we consider Salon Tracker as an essential. Opening additional sites with Salon Tracker is an easy and seamless approach. Customers can be made available on all sites so that if customers visit other sites than the one they signed up at, they won’t have to sign up again as they will be automatically added to your other sites.

Another way we make the process easier for you is with services from your first site already being available on your second! This saves you the time of having to add in all your services again, and even better... customers can use their minutes in both sites if they so wish to!

Reports

If you want to generate reports to view your sales of all the sites you can do this in the reports section, as well as being able to view your reports for each site! This makes it easier to see your total takings from both your salons. This is just another of the great features we offer if you were to open another site.

 Discounted Packages

If all of your sites are with Salon Tracker, you will receive a discount on your packages. This is depending on how many sites you have with us. For example, if you have two sites, you are entitled to 10% discount on both sites, and if you have 3 sites, you will receive 15% discount on all of the sites etc. This discount increases with the more sites you have!

 

Our HQ Feature

If all of your sites are with Salon Tracker, a useful feature is our HQ. The HQ allows you to view all of your sites on one computer, and be able to see everything that is going on, as if you were in the salon. This can all be done wherever you are, as it is on a separate computer to the salon computer. The HQ feature is £60/month + VAT, however, if you have 3 or more sites, you get a FREE HQ!

We hope these features of Salon Tracker are more than enough to convince you that opening another site can be a smooth and hassle-free process with us.

 

Salon Tracker x

Five Features You Did Not Know About

 

Our software is very simple to navigate. Once you have got the hang of how it operates, it becomes easy to use and hassle-free. However, not all of our customers know about some small features that can make their lives even easier. Here are five features of Salon Tracker that you may not know about:

Bed Transfer

When you assign a customer to a bed, sometimes other beds can become free before the one you have assigned them to. Our transfer feature allows you to transfer customers from one bed to another before they have started. Simply press the ‘transfer’ button on the bed they are currently on and then press the bed you would like to move them to. This will move them across to the vacant bed and reduce waiting time.

Waiting List

In busy periods, or when customers request specific beds that aren’t available, our waiting list feature is especially useful. Underneath each bed, there are slots that you can put customers on to assign them to a specific bed once it becomes available. Simply press the slot and put the customer on as normal. This will increase the overall waiting time for the bed as that customer is now first in line for when it becomes available. Once the bed becomes available, simply press on the customer in the waiting slot and press ‘confirm’. This will move them up from the waiting slot to put them on the bed. We can also add more waiting slots in for busier salons.

Custom Dress Down

When it comes to customers using a bed, they will need some time to get changed and put their tanning lotions on before the bed starts. Salon Tracker has a default dress down and cool down period of 3 minutes either side of the bed’s minutes to allow for this. However, some customers may need more time for many reasons. Our custom dress down feature allows customers to request a certain amount of minutes to allow them the right amount of time. This can be changed in their customer account on Salon Tracker. Simply go into their customer account and go to the ‘tanning’ section. There you will see the drop down button for custom minutes. Once changed, press ‘save’ and this will be automatically applied every time this customer uses the beds.

Stock Warning Level

One of our selling points is our stock management feature, but did you know you can add a low stock warning level? In the ‘stock info’ tab of a product, once you have ticked ‘monitor stock levels’ you can add in a low stock warning level by using the drop down arrows. Once the correct number is added, press ‘save’. Once this product reaches the warning level set, it will prompt you to restock it next time someone tries to purchase it. This is a useful feature to make sure you never run out of stock.

Company Holiday

Going to be closed for a period of time? If you set a company holiday on Salon Tracker, this means that no customers will be able to book anything during this time, saving you the hassle of having to put holidays on each bookable item. This can be done in Salon Tracker by going to the admin section, settings, holidays, edit and add holiday, you can then add the dates you will be closed for. This is popular with our clients over the festive period.

We hope you have learnt something new about Salon Tracker, and we these features make running your salon a little easier!

 

Salon Tracker x

Getting Organised in the New Year: A Guide for Salons

As we step into the new year, it’s time for salons to refresh, reorganise, and set the stage for a successful year ahead. A well-organised salon enhances both operations and the client experience, ensuring returning and new customers alike are delighted. Plus, with January sales events on the horizon, there’s no better time to shine.

Here’s how to start the year on the right foot and make the most of January’s opportunities.

1. January Sales Events: A Revenue Boost

Post-Holiday Clearance

After the holiday rush, you may have leftover stock such as seasonal tanning lotions, gift sets, or holiday-themed beauty products. Use January to clear out inventory with enticing deals:

• Bundle Discounts: Combine leftover items into discounted packages.
• “Buy One, Get One Free” Deals: Perfect for encouraging larger purchases while clearing inventory.
• Loyalty Perks: Offer exclusive clearance sales to your most loyal clients to thank them for their continued support.

 

New Year Flash Sales

Kickstart the year with limited-time promotions that encourage urgency:

• Discounted Services: Offer a flat discount on tanning packages or popular beauty treatments for a limited time.
• Membership Deals: Reduce prices for prepaid service packages to lock in repeat customers.
• Social Media Exclusives: Promote flash sales through Instagram and Facebook stories with countdowns to create excitement.

These sales events not only generate revenue but also bring new clients through the door and re-engage existing ones.

 

2. Streamline Scheduling

A chaotic schedule leads to unhappy clients and stressed staff.

• Use Software: Invest in Salon Tracker to allow online bookings and send automated reminders to clients.
• Promote Off-Peak Hours: Use January sales to attract clients to slower times of the day with reduced prices or special add-ons.

 

3. Declutter and Refresh Your Space

Start the year with a clean and inviting salon:

• Tidy Workstations: Store tools and supplies neatly, keeping essentials close at hand.
• Organise Inventory: Label and sort your stockroom so products are easy to locate.
• Redecorate for the Season: Replace holiday decor with fresh, neutral elements like plants or soft lighting to create a relaxing atmosphere.
•  

4. Optimise Your Inventory Management

January is a great time to take control of your stock.

• Audit Your Inventory: Identify fast-moving items and those that underperformed.
• Set Up Automated Reordering: Avoid overstocking or shortages by using Salon Tracker to track sales trends and prompt reordering of stock.
• Test New Products: Use insights from last year to add trending items like rapid-developing tanning solutions or clean beauty products.

 

5. Enhance Client Experience

• New Year Goals Packages: Offer services aimed at helping clients achieve their “new year, new me” resolutions, such as healthy tanning plans or revitalising skincare treatments.
• Feedback Opportunities: Collect insights from clients about what they loved or areas for improvement through quick surveys or suggestion boxes.

 

6. Focus on Marketing

Seasonal Campaigns

Capitalise on the “new year” energy with themed promotions:

• “Glow Up in 2025” Campaign: Promote tanning and beauty services designed to help clients start the year confidently.

 

Social Media Promotions

Boost your visibility:

• Share testimonials, before-and-after transformations, and client stories on Instagram or TikTok.
• Run January-specific contests, like giveaways for gift cards or free treatments.

 

7. Invest in Your Team

Your team is the heart of your salon. Start the year strong by empowering them:

• Training on New Trends: Ensure staff are equipped to offer trending treatments or use updated equipment.
• Team Goal Setting: Host a meeting to set group and individual targets for the year.
• Recognition Programs: Motivate your team with rewards for meeting sales or service benchmarks.

 

8. Review and Refresh Your Services

• Introduce New Offerings: Based on last year’s feedback, offer trending services for your customers to enjoy!
• Adjust Pricing: Ensure your prices reflect the value provided and align with your market.
• Bundle Deals: Create service packages that encourage clients to try a variety of offerings.

 

9. Celebrate Success

Acknowledge milestones, both big and small. Whether it’s hitting a sales goal during a flash sale or receiving glowing client feedback, celebrating success motivates your team and builds momentum for the rest of the year.

 

Conclusion

The new year is an opportunity to revamp your tanning and beauty salon for maximum success. With a focus on January sales events, efficient organisation, and enhanced client experiences, you’ll create a thriving business that’s ready to shine all year long. Let’s make this year your salon’s best yet!

 

That's all for now!

 

Salon Tracker x

Christmas Look Book 2024: Top Trends for the Festive Season

The holiday season is here, and a Christmas Look Book can be your salon’s secret weapon for inspiring clients and boosting bookings. Here are some trends that can help you shine this season!

 

1. Glow All Season

For tanning salons, showcasing different tanning options such as spray tans, gradual lotions, and bronzing treatments is a great way to give clients a natural, sun-kissed look, perfect for holiday parties or winter getaways.

 

2. Feature Seasonal Salon Offers

Use the Look Book to promote holiday service packages, gift cards, and festive product bundles. Holiday packages that combine hair, makeup, and nails make perfect gifts or ready-made makeovers for holiday events. Showcase loyalty perks like discounts or points for the New Year to encourage repeat visits.

 

3. Inspire Winter Self-Care

Highlight seasonal treatments for winter dryness like hydrating masks, conditioning treatments, or scalp care. Suggest take-home products for clients to pamper themselves and keep their hair holiday-ready. Offering creams and including seasonal skincare tips, like moisturising routines to maintain an even tan is also great to offer clients during these colder months.

 

4. Showcase Holiday Hair Trends

Clients love fresh ideas for holiday styles! Feature seasonal colour trends like warm caramel highlights or icy blondes, along with festive hairstyles like glam curls, braids, and elegant updos. Add photos with hair accessories—like sparkling pins and jewelled headbands—to give clients festive style inspiration.

 

5. Promote Holiday Makeup Looks

Offer makeup looks that sparkle. Highlight classic red lips, smoky eyes with metallic shimmer, and bold glitter looks. Include mini-tutorials or tips to inspire clients to book a makeup session or try a new festive style.

 

We hope these tips gave you some ideas for what you can offer in your salon during the festive season!

 

Salon Tracker x

Tanning Salon Starter Pack

Looking to open a new sunbed shop? Need some advice on where to start? Look no further. This blog will provide you with the four essentials you will need prior to opening so that you are prepared and ready to go.

Sunbeds

Arguably the most important step to opening a sunbed shop is the sunbeds. Not sure where to purchase your sunbeds from? We have three trustworthy suppliers that we recommend to our clients:

Cyrano: Cyrano - The UK home for sunbeds, lamps and tanning lotions

Tan Empire: Tan Empire brand new fully reconditioned sunbeds.Tanning Cosmetics

Sun and Health: Buy Lease & Hire Sunbeds, Infrared Saunas in UK – Sun and Health International Ltd

These suppliers sell a range of different sunbeds; differing in brands, types and technologies. They also cater for various different budgets, so no matter how high or low your budget is, there will be the sunbeds for you. If you have any questions, all these suppliers would be happy to help and give you more information. Their contact details are listed on their websites.

Timer Managers/ Token Systems

Once you have acquired your sunbeds, the next step is to decide how you are going to power them. Sunbeds can either be powered through a token system or a timer manager system.

Token systems are a cheaper alternative to timer managers. They are controlled by giving the customers tokens to power the beds. These tokens are slotted into the token box and each token is worth 3 minutes. This means customers can only go up in threes with their minutes e.g. 3,6,9,12,15 etc.

Timer managers can be controlled through the main box manually, or through Salon Tracker automatically. They are usually more expensive than token systems but their features justify the price. If you are on our Professional package, we offer T-Max and Sigma integration. This means if you have a timer manager powered by either of these brands, we can connect this to your Salon Tracker, so that when a customer is placed on the sunbed, (once the dress-down time is up) the sunbed will turn on automatically. Timer managers also allow for customers to go on the sunbed for any minutes, not just going up in threes like token systems.

If you are interested in purchasing a timer manager or token system, we have three trustworthy suppliers that we recommend to our clients:

Cyrano: Cyrano - The UK home for sunbeds, lamps and tanning lotions

Tan Empire: Tan Empire brand new fully reconditioned sunbeds.Tanning Cosmetics

Sun and Health: Buy Lease & Hire Sunbeds, Infrared Saunas in UK – Sun and Health International Ltd

If you have any questions, all these suppliers would be happy to help and give you more information. Their contact details are listed on their websites.

 

Sunbed Creams

Another element to consider before opening is if you are planning on selling any retail products. Most of our clients sell sunbed creams and sachets, to help accelerate their customers’ tans. Struggling to find a sunbed cream supplier? We recommend Bliss. Bliss is a trusted tanning cream supplier and sells thousands of creams ranging from budget to luxury. They also cater for different skin types, intensity and even tattoos.

Bliss sell these creams in bottle and sachet form. This means customers can purchase a sachet to try out a cream before committing to a bottle. We recommend selling both of these to give your customers more flexibility when deciding how much to spend on a cream.

Bliss Direct Welcome to our World of Tanning - UV Lotions & More | Bliss, Freephone 0800 801 760

If you have any questions, Bliss would be happy to help and give you more information. Their contact details are listed on their website.

Sunbed Cubicles and Shutters

If you're really wanting your salon to stand out from the crowd, one thing you could invest in is some modern shutters and cubicles. Sunbed Cubicles and Shutters  design and build bespoke cubicles to give your salon that 'wow' factor. With 23 years experience they're the UK leaders in this field and as well as being able to design these cubicles, they also have a wealth of knowledge on the tanning industry. To find out more get in touch with Andy on 0799066068 or the other Andy on 07462219505!

Salon Tracker

Last but not definitely not least, you will need Salon Tracker! We consider our software as a necessity to old and new salons. Most of our customers cannot imagine running their salons without us, as we make their day-to-day lives that bit easier. Our system caters for every type of salon, but we specialise in tanning. We have unique features such as minute tracking, T-Max and Sigma integration, stock management and staff permissions. These features make us stand out from the rest, and simplify the way you run your salon. 

We offer three packages:

Standard - £30/month +VAT

Professional- £60/month +VAT

Enterprise- £90/month +VAT

We also offer a free demonstration and two-week free trial of our software!

For more information about our software or to get booked in, either give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk and one of our team would be happy to help!

Salon Tracker x

 

Christmas Marketing with Salon Tracker

Creating a Christmas marketing campaign for your salon can help attract new clients, retain existing ones, and boost sales during the festive season. This blog will discuss some of the ways you can utilise the Christmas period to increase sales in your salon!

Exclusive Holiday Products

Creating special holiday bundles with your retail products will get your customers in the festive mood and help sell your products that may not be as often sold. You could offer pre-made or customisable boxes for gifting to friends as a Christmas gift or as a treat for themselves!

Introducing holiday-themed services, like Christmas nails creates a festive atmosphere and gives customers a reason to indulge in the Christmas spirit.

Another great way to bring in some more business is to offer Christmas gift vouchers in the store... after it is the season for giving!! Offering gift vouchers is a great way to spread the word about your business through your loyal customers and is the perfect gift for Christmas!

Partner with Local Businesses

Partnering with local boutiques, cafes, or gyms to offer cross-promotions for the holiday season is great to help other businesses in your area and spread the word to people who may not have previously heard about you. For example an offer you could do is "Bring your receipt from [Local Café] and get 10% off your booking with us!"

Pre-Booking Incentives

Offering discounts to customers who pre-book appointments for the New Year is a great way to help fill your calendar for the slower months ahead and gives your customers a reason to return after the holiday rush.

Double the points in your loyalty program for clients who book and receive services during the holiday season. This will encourage customers to come in more and make the most of your offer!

 

Christmas-Themed Events

Another great way to invite your customers into your salon is by hosting Christmas events. For example you could partner with a local charity to host a holiday giving event. Offer discounts or free add-ons for clients who bring in items for donation, like toys, clothes, or food for local shelters.

You could even host an in-salon event where clients can enjoy mini beauty treatments, consultations, or makeup tutorials to help them get ready for the holiday season.

A Christmas giveaway where you share an offer every day for the 12 days of Christmas could also be a great way to ensure your customers are always coming back for more! Whether it be a discount each day or a free product with any purchase/ booking this will keep your customers guessing and excited to find out.

Social Media

Last but not least… Probably the most obvious way to spread the word these days has to be Social Media!

You can use Social Media to your advantage by sharing your plans of what's to come over the Christmas period. Promoting all of the above mentioned offers and events is a great way to let people know what is happening in your salon and share with their friends to help you gain more business!

We hope this blog has given you some useful tips on how to make these colder winter times a bit more jolly.

Let the countdown begin! 

Salon Tracker x

How to make the most out of Black Friday!

Everybody loves a good deal, and with the countdown to Christmas now on, treating your clients is the best way to keep them coming back for more!

This blog will give you a rundown on how you can benefit from Black Friday deals in your salon.

One great way to get your customers to buy more of your courses, treatments and retail products is by adding discounts. A deal always appeals to customers and will increase your sales and keep your customers happy.

Another great way to benefit from Black Friday is by offering discounted gift vouchers in store. This is a great Christmas gift for your customers to purchase, and of course expand your customer base.

You could also offer free minutes on a course you sell which will attract your customers to purchase them, in return bringing more bookings to your salon.

A great way to promote your deals is by using social media and our advanced marketing suite on Salon Tracker. Letting your customers know about your offers will bring in more business.

And we of course practice what we preach and had to do some deals of our own! 

------------------------------------------------------------------------------------------------------------------------------

*These deals are available from 18/11/2024 - 29/11/2024*

Read below to find out what our amazing Black Friday deals and discounts are:

 

Sign up now and get 30% off your first 3 months with us

Purchase our SMS bundles and get 15% off now!

And last but not least... Upgrade now and get 30% off your first 3 months with us

------------------------------------------------------------------------------------------------------------------------------

If you're not already a customer of ours then what better time to join us than now with these amazing deals on offer! 

Just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk.

That's all for now!

Salon Tracker x 

Ways to Optimise Your Salons’ Finances

Optimising salon finances requires a strategic approach to maximise revenue and minimise costs. One effective way to boost repeat business is by offering membership programs. These programs incentivise customers to return regularly in exchange for discounts or exclusive perks. Memberships not only increase customer loyalty but also provide a predictable income stream, which is crucial for long-term financial stability.

Another impactful strategy is to implement online booking systems. This can significantly reduce no-shows by offering clients reminders and easy rescheduling options. No-shows can be a major drain on revenue, and providing a convenient, user-friendly booking system encourages clients to stick to their appointments, minimising lost income.

On our Enterprise package we offer your own unique online booking link where your customers can book in. We also offer the option for customers to be able to purchase your services from their online account bringing you more revenue even when your salon is closed!

 

To attract more clients during slower periods, salons can introduce promotions or discounts during off-peak hours. Offering time-limited specials or discounted services during these quieter times can help fill empty slots that would otherwise generate no revenue. It's a smart way to keep staff busy and maximise the utilisation of resources.

 

Regularly reviewing and planning your expenses is essential for managing costs effectively. By keeping a close eye on overheads and recurring expenses, you can identify areas where you might be overspending and implement adjustments. For example, cutting back on unnecessary purchases or negotiating better terms with suppliers can significantly lower operational costs.

 

Managing energy consumption is also a simple but often overlooked way to save money. For example, turning off light switches in unused rooms when not needed can help lower your electricity bill. Implementing energy-saving practices where possible can contribute to long-term savings.

 

It's also worth considering if any equipment or supplies can be sourced from cheaper suppliers. Regularly researching market options and renegotiating with vendors may yield better deals, helping you reduce costs without compromising quality.

 

Finally, a crucial step in optimising finances is to regularly evaluate your pricing structure. Raising prices might be necessary to cover rising costs or reflect the value of your services. Even small price adjustments can make a big difference to your bottom line, so ensure your pricing stays competitive while supporting your profit margins.

We hope this blog helped you with some ideas on how you can optimise your finances and continue bringing in revenue for your salon!

 

Salon Tracker x

Halloween Marketing Tips

 

As it is October, the spooky season is upon us!

Halloween is a delightful time of year where people come together and bond over all things wicked and wonderful. 

In this blog, you will learn some tricks and treats of the trade and how to implement the Halloween spirit into your salon and get your customers into the spooky mood.

 

Decorate your Salon

In order for your customers to get into the Halloween spirit, the first step is for you to decorate your salon accordingly.

This means pumpkins, cobwebs, ghosts, skeletons, you name it! 

You could also leave a bowl of Halloween sweets for people to take as they leave, and have a Halloween music playlist playing while the salon is open, to really get your customers into the spirit. 

If you are really wanting to take this year’s Halloween to the next level, you could request that staff come in with Halloween makeup and Halloween outfits! 

Halloween decorations is a great way for your salon to keep up-to-date with the season and show your customers that Halloween is a fun and frightful time of year.

Halloween Offers & Promotions

Running Halloween offers and promotions is a great way to boost your sales and get booked up during the spooky period. 

Offers such as devilish discounts, freakish freebies or rebellious refer a friend schemes are some ways that you can encourage your customers to get into the Halloween spirit. 

This will help to increase your revenues and profits and also get your current customer base spreading the word to their friends and family, potentially resulting in new customers!

 

Halloween Social Media Posts/ Email Marketing

In this day and age, you are able to share your thoughts and ideas with thousands of people at the click of a button. 

Why not use this to your advantage at this time of the year? 

Start creating Halloween themed social media posts and stories to show your current customer base and potential new customers that your salon is participating in the spooky season! 

You could post how you’ve decorated your salon to show your customers you are participating in Halloween, or you could post your Halloween offers and promotions to remind your customers these are running and how long they are running for so that they don’t miss out. 

You could also send out Halloween emails to your customers, reminding them of these offers and link your social media handles to the emails for customers to take a further look into these.

 

All of these methods of marketing are great ways for your salon to prepare for the Halloween season. Your customers should leave your salon feeling ready for the spooky season!

Salon Tracker x

Autumn Marketing Tips for your Salon

 

As today marks the first day of October, it is now officially autumn! Autumn is one of those seasons that you either love or hate.

Autumn lovers will be wrapping up in their warm fleece-lined coat to go for a walk in the park, watching the golden leaves fall from the trees with a hot chocolate in their hand.

Autumn haters will be sat inside longing to go back in time to relive their best Summer moments.

Whether you are an autumn lover or hater, this blog will give you some tips on how to get your salon ready for the cosy season!

 

Tip 1 – Decorate your Salon

Get your customers to be on your vibe by decorating your salon with autumn decorations.

This could be some artificial leaf garlands, artificial pumpkins, fairy lights or anything that gives you that autumn aesthetic!

If you offer complimentary drinks to your customers, try purchasing pumpkin spice, ginger or chai powders/syrups, for them to spice up their usual coffee or hot chocolate and to get in the autumnal spirit.

Tip 2 – Autumn Offers

Autumn may mean feeling blue for some, so what better way to cheer up your customers than having an autumn offer!

This could be a discount on sunbed courses or extra free minutes when purchasing a course if you are a tanning salon, for customers to prolong that summer tan so they can still get their vitamin D, which is a mood boosting vitamin.

This could be a discount on beauty services or a free product when booking a beauty service if you are a beauty salon, to give your customers that confidence and serotonin boost.

 

Tip 3 – Getting Prepared!

As calm as the autumn season may be, there is also a hectic season just around the corner from this, Christmas.

Christmas in the salon industry is one of the busiest periods, as everyone is wanting to book appointments to look their best for the most wonderful time of the year.

Now that summer is over, this is the perfect time to start taking bookings for the Christmas period.

Posting on your social media accounts encouraging your customers to get their Christmas appointments booked in is a great way to remind them to book in advance to guarantee them a slot at their desired date and time.

If you still have some Christmas openings nearer the time and you want to get them filled in, try posting your available slots on your social media.

This will allow for more potential customers to easily access your availability and choose a time that suits them.

 

All of the tips above will guarantee to get your customers into the autumn spirit!

 

Salon Tracker x

What Makes us so Good at Tanning?

Here at Salon Tracker, we have been providing salon management software for tanning salons since 2008 under the original name of ‘Studio Tracker.’

We were originally exclusively for tanning salons, however over the years we have branched out into other types of salons in the beauty industry, leading to us rebranding as Salon Tracker.

Here are some key features of Salon Tracker that make us your number one choice for tanning salons:

T-Max and Sigma Integration

We offer T-Max and Sigma integration on our Professional and Enterprise packages.

This means that once ‘confirm’ is clicked on Salon Tracker, the minutes are automatically sent to the specific sunbed rather than the use of tokens or manually putting minutes on each sunbed.

Free Support

We offer FREE support, Monday to Friday, 9am-5pm.

This means that if you have any queries about our software, our team is only a phone call away!

If support is needed outside of these hours, we have an array of help videos that range from 30 seconds to 3 minutes long that cover every kind of FAQ.

They can be accessed via the ‘Help’ section of Salon Tracker or in the ‘Help’ tab on our website.

Minute Tracking

When customers purchase sunbed courses, Salon Tracker automatically keeps count of how many minutes customers have left on their courses. 

This is a useful feature as it is more convenient for staff and leaves no room for human error.

Stock Management

On our Professional and Enterprise packages, we offer the ‘Stock Management’ feature.

This feature is useful for tanning salons that sell retail products such as sunbed creams, eye protection, beverages etc.

This allows the amount of each retail product in stock to be accounted for, and there is also the feature of adding a specific warning level when the amount of a certain product is low.

This is an efficient method of stock management as the amount left of each product can be easily accessed in the ‘Products’ tab on the right-hand side.

Salons will also be notified when their products reach the warning level, prompting them to re-stock these products before stock runs out.  

Waiting List

On the timer view of our software, there is a ‘waiting list’ under each sunbed.

This allows customers waiting for a specific bed during busy periods to add customers onto the ‘waiting list’ in order for them to be automatically added to the bed when it becomes free.

Booking Rules

We offer a ‘Booking Rules’ section, meaning that salons can be run within their preferred guidelines.

There are multiple types of rules in this section that can be altered to suit each salon’s preferences.

For example, salons can limit customers’ usage of their sunbeds such as every 24 hours or even add a limit on how many bookings they’re allowed a year.

 

All of these features combined are evidence of our outstanding track record as a tanning salon software.

Want to see for yourself? Sign up for a free demonstration and a 2-week free trial today on our website www.salontracker.co.uk or give us a call on 0113 350 8230.

 

Salon Tracker x

Dojo Integration

Sick of having to type every individual payment into your card reader?

Fed up of wasting your time and hassle on this, especially in busy periods?

Here at Salon Tracker, we integrate with Dojo card readers!

Why Dojo?

Dojo card readers leave room for virtually no error.

They have built-in 4G, meaning that even if you lose Wi-Fi connection, you can still make payments, providing you have mobile signal.

They have a 10-hour battery life, meaning there is no need to worry about leaving them on charge throughout the day.

They have superfast transaction speeds, reducing yours and your customers’ waiting time, which is extremely useful in busy periods.

They offer customer support 7 days a week with remote assistance from a UK-based team.

Why should I get a Dojo card reader if I have Salon Tracker?

At Salon Tracker, we strongly recommend investing in a Dojo card reader.

This is because we directly integrate with Dojo card readers, meaning that when a customer requests to pay on card, this will automatically appear on the Dojo card reader.

Simply press the 'Buy' button in Salon Tracker and then press 'Credit Card' or 'Debit Card' and the amount will automatically appear on the Dojo card reader.

This is an extremely useful feature of the Dojo card reader as it saves the hassle of having to type in every individual card payment into your card reader.

It also leaves no room for human errors, such as typing in the wrong amount into the card reader. This means that your Salon Tracker reports will be more accurate than ever.

It also reduces customer waiting times with their superfast transaction speeds and automatic integration with Salon Tracker, which is especially useful in busy periods.

Does it matter which Salon Tracker package I am on?

Good news! Don’t worry about which Salon Tracker package your salon is on, Dojo is able to integrate on every package meaning there is no worry about the cost or the hassle of upgrading with us.

How do I purchase a Dojo card reader?

To purchase a Dojo card reader, give us a call on 0113 350 8230 and we will sort this with Dojo for you.

Once the card reader arrives you can give us another call and we will get this set up and linked to your Salon Tracker.

We are available to call Monday-Friday 9am-5pm.

If you have any questions on the Dojo card reader then give us a call, or if you have any questions outside our office hours, the Dojo website has an FAQ section at the bottom of the homepage. Dojo for Business | Card payment solutions for UK businesses

So why not enquire today?

Salon Tracker x