Showing posts with label General. Show all posts
Showing posts with label General. Show all posts

20 Dec 2024

Thank You for an Amazing Year!

2024 has been Salon Tracker’s best year yet! We are so grateful for the amazing year we have had and what we have managed to achieve.

 

We have hundreds of new salons that have joined us this year from countries all over the world. We hope to continue this growth into next year!

 

This year we have also released our latest version of Salon Tracker, updating it to a new .NET framework.

 

We have also grown our team, taking on new staff who have been working very hard to learn how Salon Tracker operates and the skills required to excel in their new roles.

 

We want to say a massive thank you to all our customers, new and old. We are so grateful for your loyalty and we look forward to continuing to work with you in 2025!

Your kind words do not go unnoticed and we will be forever thankful.

 

We also want to say a massive thank you to the Salon Tracker team.

 To the development team, for continuing to bring new features to Salon Tracker, constantly trying to improve our customers’ experiences.

To the support team, for always being happy to assist our customers, with no issue being too big or too small.

Finally, to our sales team, who are bringing in new customers from all over the world.

 

We have some exciting new features coming in 2025! So keep your eyes peeled…

 

We will be closed from 24th December to the 2nd January. We look forward to 2025 and to see what it has in store for Salon Tracker.

 

We hope you all have a Merry Christmas and a Happy New Year!

 

Salon Tracker x



17 Dec 2024

Christmas Look Book 2024: Top Trends for the Festive Season



The holiday season is here, and a Christmas Look Book can be your salon’s secret weapon for inspiring clients and boosting bookings. Here are some trends that can help you shine this season!

 

1. Glow All Season

For tanning salons, showcasing different tanning options such as spray tans, gradual lotions, and bronzing treatments is a great way to give clients a natural, sun-kissed look, perfect for holiday parties or winter getaways.

 

2. Feature Seasonal Salon Offers

Use the Look Book to promote holiday service packages, gift cards, and festive product bundles. Holiday packages that combine hair, makeup, and nails make perfect gifts or ready-made makeovers for holiday events. Showcase loyalty perks like discounts or points for the New Year to encourage repeat visits.

 

3. Inspire Winter Self-Care

Highlight seasonal treatments for winter dryness like hydrating masks, conditioning treatments, or scalp care. Suggest take-home products for clients to pamper themselves and keep their hair holiday-ready. Offering creams and including seasonal skincare tips, like moisturising routines to maintain an even tan is also great to offer clients during these colder months.

 

4. Showcase Holiday Hair Trends

Clients love fresh ideas for holiday styles! Feature seasonal colour trends like warm caramel highlights or icy blondes, along with festive hairstyles like glam curls, braids, and elegant updos. Add photos with hair accessories—like sparkling pins and jewelled headbands—to give clients festive style inspiration.

 

5. Promote Holiday Makeup Looks

Offer makeup looks that sparkle. Highlight classic red lips, smoky eyes with metallic shimmer, and bold glitter looks. Include mini-tutorials or tips to inspire clients to book a makeup session or try a new festive style.

 

We hope these tips gave you some ideas for what you can offer in your salon during the festive season!

 

Salon Tracker x

10 Dec 2024

How To Prolong Your Tan




Want to maximise your tan to the fullest and keep your colour for as long as possible? This blog will tell you all about the tips and tricks we recommend to achieve your deepest and longest-lasting bronze ever.

Prep

The first step to achieving your desired tan is your prep. Making sure your skin is moisturised and exfoliated is proven to deliver a darker and longer-lasting tan. Dry skin can slow down your tan developing as it reflects light rather than absorbing it.

 

Accelerator

The second step is to make sure you are using a tanning accelerator cream. There are hundreds of different tanning creams on the market, but you need to make sure you are purchasing them from a trusted supplier so that you know they are safe for sunbeds. We recommend Bliss to our clients as they provide high quality creams at affordable prices. They are a trusted supplier and all their tanning creams are safe to use on the sunbeds.

Here is a link to their website: Bliss Direct Welcome to our World of Tanning

 

Minute Routine

The third step is to make sure you are using your minutes wisely. It is proven to have a darker and longer-lasting effect if you go on the sunbeds more often but for smaller amounts of minutes. For example, you will achieve a better tan from going on the sunbeds 3 times a week for 9 minutes each time rather than going on twice for 15 minutes each time.

 

Alternating Sunbed Types

The fourth step is to alternate the sunbed types you use. Using a laydown constantly leave you with white patches in places such as your armpits. Going on standups every now and again will help to give you a more even tan, leaving you without those white patches.

 

Shower Routine

The fifth step is to make sure you have a good shower routine. It is recommended that if you leave a couple of hours after your sunbed session before showering, you can achieve a darker tan that lasts longer. It is also recommended that your shower temperature should be lukewarm, as hot water can be known to strip your body of its natural oils.

 

If you follow all of these steps above, you should achieve your desired tan that lasts.


Salon Tracker x




3 Dec 2024

Tanning Salon Starter Pack



Looking to open a new sunbed shop? Need some advice on where to start? Look no further. This blog will provide you with the four essentials you will need prior to opening so that you are prepared and ready to go.


Sunbeds

Arguably the most important step to opening a sunbed shop is the sunbeds. Not sure where to purchase your sunbeds from? We have three trustworthy suppliers that we recommend to our clients:

Cyrano: Cyrano - The UK home for sunbeds, lamps and tanning lotions

Tan Empire: Tan Empire brand new fully reconditioned sunbeds.Tanning Cosmetics

Sun and Health: Buy Lease & Hire Sunbeds, Infrared Saunas in UK – Sun and Health International Ltd

These suppliers sell a range of different sunbeds; differing in brands, types and technologies. They also cater for various different budgets, so no matter how high or low your budget is, there will be the sunbeds for you. If you have any questions, all these suppliers would be happy to help and give you more information. Their contact details are listed on their websites.


Timer Managers/ Token Systems

Once you have acquired your sunbeds, the next step is to decide how you are going to power them. Sunbeds can either be powered through a token system or a timer manager system.

Token systems are a cheaper alternative to timer managers. They are controlled by giving the customers tokens to power the beds. These tokens are slotted into the token box and each token is worth 3 minutes. This means customers can only go up in threes with their minutes e.g. 3,6,9,12,15 etc.

Timer managers can be controlled through the main box manually, or through Salon Tracker automatically. They are usually more expensive than token systems but their features justify the price. If you are on our Professional package, we offer T-Max and Sigma integration. This means if you have a timer manager powered by either of these brands, we can connect this to your Salon Tracker, so that when a customer is placed on the sunbed, (once the dress-down time is up) the sunbed will turn on automatically. Timer managers also allow for customers to go on the sunbed for any minutes, not just going up in threes like token systems.

If you are interested in purchasing a timer manager or token system, we have three trustworthy suppliers that we recommend to our clients:

Cyrano: Cyrano - The UK home for sunbeds, lamps and tanning lotions

Tan Empire: Tan Empire brand new fully reconditioned sunbeds.Tanning Cosmetics

Sun and Health: Buy Lease & Hire Sunbeds, Infrared Saunas in UK – Sun and Health International Ltd


If you have any questions, all these suppliers would be happy to help and give you more information. Their contact details are listed on their websites.

 

Sunbed Creams

Another element to consider before opening is if you are planning on selling any retail products. Most of our clients sell sunbed creams and sachets, to help accelerate their customers’ tans. Struggling to find a sunbed cream supplier? We recommend Bliss. Bliss is a trusted tanning cream supplier and sells thousands of creams ranging from budget to luxury. They also cater for different skin types, intensity and even tattoos.

Bliss sell these creams in bottle and sachet form. This means customers can purchase a sachet to try out a cream before committing to a bottle. We recommend selling both of these to give your customers more flexibility when deciding how much to spend on a cream.

Bliss Direct Welcome to our World of Tanning - UV Lotions & More | Bliss, Freephone 0800 801 760

If you have any questions, Bliss would be happy to help and give you more information. Their contact details are listed on their website.


Sunbed Cubicles and Shutters

If you're really wanting your salon to stand out from the crowd, one thing you could invest in is some modern shutters and cubicles. Sunbed Cubicles and Shutters  design and build bespoke cubicles to give your salon that 'wow' factor. With 23 years experience they're the UK leaders in this field and as well as being able to design these cubicles, they also have a wealth of knowledge on the tanning industry. To find out more get in touch with Andy on 0799066068 or the other Andy on 07462219505!


Salon Tracker

Last but not definitely not least, you will need Salon Tracker! We consider our software as a necessity to old and new salons. Most of our customers cannot imagine running their salons without us, as we make their day-to-day lives that bit easier. Our system caters for every type of salon, but we specialise in tanning. We have unique features such as minute tracking, T-Max and Sigma integration, stock management and staff permissions. These features make us stand out from the rest, and simplify the way you run your salon. 

We offer three packages:

Standard - £30/month +VAT

Professional- £60/month +VAT

Enterprise- £90/month +VAT

We also offer a free demonstration and two-week free trial of our software!

For more information about our software or to get booked in, either give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk and one of our team would be happy to help!


Salon Tracker x

 

26 Nov 2024

Christmas Marketing with Salon Tracker



Creating a Christmas marketing campaign for your salon can help attract new clients, retain existing ones, and boost sales during the festive season. This blog will discuss some of the ways you can utilise the Christmas period to increase sales in your salon!

Exclusive Holiday Products

Creating special holiday bundles with your retail products will get your customers in the festive mood and help sell your products that may not be as often sold. You could offer pre-made or customisable boxes for gifting to friends as a Christmas gift or as a treat for themselves!

Introducing holiday-themed services, like Christmas nails creates a festive atmosphere and gives customers a reason to indulge in the Christmas spirit.

Another great way to bring in some more business is to offer Christmas gift vouchers in the store... after it is the season for giving!! Offering gift vouchers is a great way to spread the word about your business through your loyal customers and is the perfect gift for Christmas!


Partner with Local Businesses

Partnering with local boutiques, cafes, or gyms to offer cross-promotions for the holiday season is great to help other businesses in your area and spread the word to people who may not have previously heard about you. For example an offer you could do is "Bring your receipt from [Local Café] and get 10% off your booking with us!"


Pre-Booking Incentives

Offering discounts to customers who pre-book appointments for the New Year is a great way to help fill your calendar for the slower months ahead and gives your customers a reason to return after the holiday rush.

Double the points in your loyalty program for clients who book and receive services during the holiday season. This will encourage customers to come in more and make the most of your offer!

 

Christmas-Themed Events

Another great way to invite your customers into your salon is by hosting Christmas events. For example you could partner with a local charity to host a holiday giving event. Offer discounts or free add-ons for clients who bring in items for donation, like toys, clothes, or food for local shelters.

You could even host an in-salon event where clients can enjoy mini beauty treatments, consultations, or makeup tutorials to help them get ready for the holiday season.

A Christmas giveaway where you share an offer every day for the 12 days of Christmas could also be a great way to ensure your customers are always coming back for more! Whether it be a discount each day or a free product with any purchase/ booking this will keep your customers guessing and excited to find out.


Social Media

Last but not least… Probably the most obvious way to spread the word these days has to be Social Media!

You can use Social Media to your advantage by sharing your plans of what's to come over the Christmas period. Promoting all of the above mentioned offers and events is a great way to let people know what is happening in your salon and share with their friends to help you gain more business!


We hope this blog has given you some useful tips on how to make these colder winter times a bit more jolly.


Let the countdown begin! 

Salon Tracker x

19 Nov 2024

How to make the most out of Black Friday!



Everybody loves a good deal, and with the countdown to Christmas now on, treating your clients is the best way to keep them coming back for more!


This blog will give you a rundown on how you can benefit from Black Friday deals in your salon.


One great way to get your customers to buy more of your courses, treatments and retail products is by adding discounts. A deal always appeals to customers and will increase your sales and keep your customers happy.


Another great way to benefit from Black Friday is by offering discounted gift vouchers in store. This is a great Christmas gift for your customers to purchase, and of course expand your customer base.


You could also offer free minutes on a course you sell which will attract your customers to purchase them, in return bringing more bookings to your salon.


A great way to promote your deals is by using social media and our advanced marketing suite on Salon Tracker. Letting your customers know about your offers will bring in more business.


And we of course practice what we preach and had to do some deals of our own



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*These deals are available from 18/11/2024 - 29/11/2024*


Read below to find out what our amazing Black Friday deals and discounts are:

 

Sign up now and get 30% off your first 3 months with us


Purchase our SMS bundles and get 15% off now!


And last but not least... Upgrade now and get 30% off your first 3 months with us

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If you're not already a customer of ours then what better time to join us than now with these amazing deals on offer! 

Just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk.

That's all for now!

Salon Tracker x 

12 Nov 2024

Viral Beauty Products on TikTok Shop



TikTok is one of the largest social media platforms to date. In September 2023, TikTok launched TikTok Shop. In just over a year, TikTok Shop has made just over $11 billion in GMV, making it an extremely successful move for them. It has never been easier than to watch videos on TikTok and have the product the creator talks about linked on the video and purchased in the same app. This blog will tell you all about the latest trending beauty products on TikTok Shop, which you can take into account when recommending and deciding which beauty products to stock at your salon.

 

Tanning

Supre Tan – Go To Black: This sunbed cream is arguably the best on the market. It is known to make you several shades darker after just one use. TikTok Shop alone has sold over 15,000 of these and it has a rating of 4.8/5 stars. These are currently priced at £24.97

Supreme Tan – Intensifying Cream: This is one of the newer creams on the market but thanks to TikTok, it has gone viral. The Supreme Tan Travel Size Tanning Bundle has just under 13,000 sales on TikTok Shop alone and has a rating of 4.6/5 stars. This bundle is currently priced at £12 but the full size cream is £20 and the gel is on sale from £25 down to £19.

2bTanned –  Intensifying Soft Gel: This sunbed cream is also fairly new to the market but has gone viral all over TikTok. 2bTanned formulated this gel due to feedback about how customers wanted to have the same results as their other gel but feel less sticky after application. It has so far sold over 10,000 units and has a rating of 4.8/5 stars. These are currently priced at £25.

 

Beauty

P.Louise – Bad B*tch Energy Lip Duo: This product is one of the top selling products in the history of TikTok Shop. This lip duo includes a lip conditioner and a lip oil to leave your lips soft and glossy. It comes in a range of different scents and the packaging is what makes these stand out. Over 1.4 Million of these have been sold on TikTok Shop with a rating of 4.8/5 stars. These are currently priced at £18.

Made By Mitchell – Blursh: Blursh is an affordable liquid blush that has taken the internet by storm. It comes in a range of shades suitable for every skin tone. Over 685,000 of these have been sold on TikTok Shop with a rating of 4.8/5 stars. These are currently on sale from £14 down to £8.


Hair

Nature Spell – Rosemary Oil: This hair oil went viral last year and is still a staple in most people’s haircare routine. It is great for hair thickening, length and overall strengthening. There has been over 780,000 of these sold on TikTok Shop with a rating of 4.7/5 stars. These are currently on sale from £8 down to £7.20.

Give Me Cosmetics – The Full Haircare Set: This haircare set is the ultimate bundle which includes everything you need to look after your luscious locks. It includes a shampoo, conditioner, hair mask, hair repair cream, hair serum, and heat defense spray. Over 82,000 of these have been sold on TikTok Shop with a rating of 4.7/5 stars. These are sold for £22.50 but are worth £71 individually.

 

All of these products are best-sellers on TikTok Shop and are the latest and greatest to add to your beauty collection. Visit TikTok Shop to have a look for yourself and maybe you will take these into account when deciding which beauty products to recommend and stock at your salon.


Salon Tracker x

5 Nov 2024

Feature of the Month: Free data conversions of other systems


Although we might not like to admit it, there are other software companies out there. Here at Salon Tracker we are happy to convert your data free of charge from any other software company.

We understand that the process of switching software providers can be stressful and sometimes over complicated, you’ve probably got months or years worth of customers information on your current system and the last thing you want to do is re-enter all your clients into a new system. That’s where we come in!


Our data conversions typically allow us to bring across:

  •  Customer names
  •  Customer notes
  •  Customer services (Such as existing minutes)

There are 3 simple steps involved in us converting your data:

Step 1

First, we need a copy of your data. Sometimes this involves us connecting to your PC and taking the data ourselves, other times the data can be encrypted or stored within a location we don’t have access to. If this is the case you would need to speak to your current provider and ask them to get the data for us, hopefully they’ll be nice enough to let you have it!

Step 2

We will test the data on our end to make sure we can definitely convert the data, if this is the case we will go ahead with the full conversion. Once we have completed the conversion, we will test import it into Salon Tracker and compare it to the existing data to ensure that it has copied over correctly. This step will often take up to 3 days, it just depends on the scale and size of your database.

Step 3

Finally, we will import the data onto your new Salon Tracker system and then check it through with you again to make sure it's all correct! It works best if we can do the conversions at the start of the week and import it before the end of the week to ensure that you have a couple of working days to use and test the data.

If you are interested in moving over to our software from your current provider, we offer the data conversion free of charge. Feel free to call on 0113 350 8230 to discuss your data conversion and see all the benefits of introducing Salon Tracker software into your salon!


Salon Tracker x


29 Oct 2024

Ways to Optimise Your Salons’ Finances


Optimising salon finances requires a strategic approach to maximise revenue and minimise costs. One effective way to boost repeat business is by offering membership programs. These programs incentivise customers to return regularly in exchange for discounts or exclusive perks. Memberships not only increase customer loyalty but also provide a predictable income stream, which is crucial for long-term financial stability.


Another impactful strategy is to implement online booking systems. This can significantly reduce no-shows by offering clients reminders and easy rescheduling options. No-shows can be a major drain on revenue, and providing a convenient, user-friendly booking system encourages clients to stick to their appointments, minimising lost income.


On our Enterprise package we offer your own unique online booking link where your customers can book in. We also offer the option for customers to be able to purchase your services from their online account bringing you more revenue even when your salon is closed!

 

To attract more clients during slower periods, salons can introduce promotions or discounts during off-peak hours. Offering time-limited specials or discounted services during these quieter times can help fill empty slots that would otherwise generate no revenue. It's a smart way to keep staff busy and maximise the utilisation of resources.

 

Regularly reviewing and planning your expenses is essential for managing costs effectively. By keeping a close eye on overheads and recurring expenses, you can identify areas where you might be overspending and implement adjustments. For example, cutting back on unnecessary purchases or negotiating better terms with suppliers can significantly lower operational costs.

 

Managing energy consumption is also a simple but often overlooked way to save money. For example, turning off light switches in unused rooms when not needed can help lower your electricity bill. Implementing energy-saving practices where possible can contribute to long-term savings.

 

It's also worth considering if any equipment or supplies can be sourced from cheaper suppliers. Regularly researching market options and renegotiating with vendors may yield better deals, helping you reduce costs without compromising quality.

 

Finally, a crucial step in optimising finances is to regularly evaluate your pricing structure. Raising prices might be necessary to cover rising costs or reflect the value of your services. Even small price adjustments can make a big difference to your bottom line, so ensure your pricing stays competitive while supporting your profit margins.


We hope this blog helped you with some ideas on how you can optimise your finances and continue bringing in revenue for your salon!

 

Salon Tracker x

22 Oct 2024

Enterprise Features on Salon Tracker


This weeks blog is going to focus on how our customers have benefited from upgrading to our Enterprise Subscription. 

For those of you who aren’t aware, our Enterprise Subscription includes our Online Booking and Siteview features, as well as access to Cloud Storage. 

Over the course of the past few months we have had numerous customers upgrading to the Enterprise package, specifically for the ability to use Online Bookings.

Because who doesn't love the idea of getting bookings in even when your salon is shut?


Online Bookings

Our customers see a significant growth in bookings when they introduce the online booking system into their salon as, naturally, online booking offers customers the flexibility of being able to book an appointment at any time of the day. There are several other benefits of introducing an online booking system, such as reduced phone calls and emails, as customers are able to book at their own accord instead of contacting you and your team. For those of you that own Tanning Salons, customers are able to see their remaining minutes on their account. Customers also have the ability to see your opening hours and an interactive map view of where the salon is for those that may not have visited before.

Siteview

Our Siteview feature is one that has been useful to our customers for years now. With this feature you are able to view all your customer records, your calendar  and even generate all your reports so you can view your sales from the comfort of your own home. We also offer the option to book, edit and cancel bookings straight from your phone through Siteview. 

This feature is perfect for all salons, so that if you get messages away from the salon you can still book clients in. Further, for anyone with self-employed stylists or beauticians, it can be set so that they can only view their own columns on the calendar, ensuring that double bookings aren’t being added. The calendar view will also allow employees to view their working hours, this is great for those of you that work in a rota format, as employees can quickly and easily check what days and times they’re working.

The Siteview app is ideal for taking a quick overview when you’re away from the salon, enabling you to look at a dashboard of the days takings, bookings and customers, as well as being able to see the reports.

Cloud Storage

With the Enterprise package you also get cloud storage. This means that if anything were to happen to your PC or laptop your data would be safely stored on the cloud where we can restore it for you on a new Salon Tracker. This is great for if you run into any trouble. You just have to make sure when shutting down Salon Tracker that your data is synced online.


Multisite


If you are a multisite, the Enterprise package is the perfect option for you
! With Enterprise you are able to link your sites together so customers can use their minutes in any of your salons if you so wish.

If you have 3 or more sites you are also entitled to a free HQ when they are on our Enterprise package. This means you can access all of your sites on Salon Tracker to see your bookings, takings and reports. This is great for when you are unable to head into the salons and need to see what's going on!


If you would like to take a look at our Enterprise package in further detail don’t hesitate to contact us to get booked in for a free demo and trial on 0113 350 8230, or alternatively you can email info@salontracker.co.uk.

Salon Tracker x



15 Oct 2024

Halloween Marketing Tips

 

As it is October, the spooky season is upon us!

Halloween is a delightful time of year where people come together and bond over all things wicked and wonderful. 

In this blog, you will learn some tricks and treats of the trade and how to implement the Halloween spirit into your salon and get your customers into the spooky mood.

 

Decorate your Salon

In order for your customers to get into the Halloween spirit, the first step is for you to decorate your salon accordingly.

This means pumpkins, cobwebs, ghosts, skeletons, you name it! 

You could also leave a bowl of Halloween sweets for people to take as they leave, and have a Halloween music playlist playing while the salon is open, to really get your customers into the spirit. 

If you are really wanting to take this year’s Halloween to the next level, you could request that staff come in with Halloween makeup and Halloween outfits! 

Halloween decorations is a great way for your salon to keep up-to-date with the season and show your customers that Halloween is a fun and frightful time of year.


Halloween Offers & Promotions

Running Halloween offers and promotions is a great way to boost your sales and get booked up during the spooky period. 

Offers such as devilish discounts, freakish freebies or rebellious refer a friend schemes are some ways that you can encourage your customers to get into the Halloween spirit. 

This will help to increase your revenues and profits and also get your current customer base spreading the word to their friends and family, potentially resulting in new customers!

 

Halloween Social Media Posts/ Email Marketing

In this day and age, you are able to share your thoughts and ideas with thousands of people at the click of a button. 

Why not use this to your advantage at this time of the year? 

Start creating Halloween themed social media posts and stories to show your current customer base and potential new customers that your salon is participating in the spooky season! 

You could post how you’ve decorated your salon to show your customers you are participating in Halloween, or you could post your Halloween offers and promotions to remind your customers these are running and how long they are running for so that they don’t miss out. 

You could also send out Halloween emails to your customers, reminding them of these offers and link your social media handles to the emails for customers to take a further look into these.

 

All of these methods of marketing are great ways for your salon to prepare for the Halloween season. Your customers should leave your salon feeling ready for the spooky season!

Salon Tracker x

8 Oct 2024

How to Maintain a Sun-Kissed Glow: Autumn 2024 Look Book



As the leaves change and the air turns crisp, it’s easy to miss that radiant summer glow. But just because summer is over doesn’t mean your tan has to be! Autumn is actually the perfect time to keep your skin looking beautifully bronzed—without worrying about damaging sun exposure. Let’s dive into how you can maintain that gorgeous, sun-kissed glow all season long, effortlessly.

1. Offer sun sessions for a Flawless Glow

As the days grow shorter and cooler, spending time in the sun isn’t really an option. That’s where tan beds come in!

At your salon you can showcase the opportunity to give your customer the perfect bronze tan —whether you want a light, subtle glow or a deeper tan that looks like you just came back from vacation.

 

2. Extend Your Tan with Tanning Lotions

To help your tan last longer, we recommend using a high-quality tanning lotion. Hydration is key when it comes to maintaining a glowing tan as dry skin can lead to faster fading and uneven patches. In your salon you can offer a variety of lotions that not only hydrate your skin but also help your tan stay fresh and even!

Pro tip: Let your customers know that they should exfoliate before applying your tanning lotion! It’ll help remove dead skin cells, allowing the cream to go on smoother and their tan to last longer.

 

3. Autumn-Ready Skin Prep

Your skin changes with the seasons, and autumn is the time to shift to more nourishing and hydrating products. After the sun-soaked days of summer, your skin might be feeling a little dry or damaged. The cooler air doesn’t help, either! Salons can offer rejuvenating body treatments and facials that are perfect for prepping skin for a long-lasting tan.

Offering treatments or products in your salon with ingredients like aloe vera, shea butter, and vitamin E is great during Autumn. These ingredients will replenish and repair their skin during these colder, dryer months.

 

4. Embrace the Warm, Autumn Glow

One of the best things about autumn tanning? The warm, golden tones that complement autumnal fashion so beautifully. Whether you’re layering cosy sweaters or rocking a new lipstick, that hint of bronze on your skin will make everything pop.

We love pairing a fresh tan with rich autumn colours like burgundy, mustard, and olive green—hello, ultimate autumn vibes!

 

5. Pamper Yourself with a Seasonal Spa Day

Why not treat yourself to a full beauty refresh this autumn? Pair your tanning session with a hydrating facial, a body scrub, or even a mani-pedi for the ultimate seasonal self-care day. You’ll leave feeling refreshed, glowing, and ready to take on all the autumn activities with a radiant complexion.

 

If you are interested in getting booked in with us for a free demonstration or 2 week free trial of our software then just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk!

Salon Tracker x

1 Oct 2024

Autumn Marketing Tips for your Salon

As today marks the first day of October, it is now officially autumn! Autumn is one of those seasons that you either love or hate.

Autumn lovers will be wrapping up in their warm fleece-lined coat to go for a walk in the park, watching the golden leaves fall from the trees with a hot chocolate in their hand.

Autumn haters will be sat inside longing to go back in time to relive their best Summer moments.

Whether you are an autumn lover or hater, this blog will give you some tips on how to get your salon ready for the cosy season!

 

Tip 1 – Decorate your Salon

Get your customers to be on your vibe by decorating your salon with autumn decorations.

This could be some artificial leaf garlands, artificial pumpkins, fairy lights or anything that gives you that autumn aesthetic!

If you offer complimentary drinks to your customers, try purchasing pumpkin spice, ginger or chai powders/syrups, for them to spice up their usual coffee or hot chocolate and to get in the autumnal spirit.


Tip 2 – Autumn Offers

Autumn may mean feeling blue for some, so what better way to cheer up your customers than having an autumn offer!

This could be a discount on sunbed courses or extra free minutes when purchasing a course if you are a tanning salon, for customers to prolong that summer tan so they can still get their vitamin D, which is a mood boosting vitamin.

This could be a discount on beauty services or a free product when booking a beauty service if you are a beauty salon, to give your customers that confidence and serotonin boost.

 

Tip 3 – Getting Prepared!

As calm as the autumn season may be, there is also a hectic season just around the corner from this, Christmas.

Christmas in the salon industry is one of the busiest periods, as everyone is wanting to book appointments to look their best for the most wonderful time of the year.

Now that summer is over, this is the perfect time to start taking bookings for the Christmas period.

Posting on your social media accounts encouraging your customers to get their Christmas appointments booked in is a great way to remind them to book in advance to guarantee them a slot at their desired date and time.

If you still have some Christmas openings nearer the time and you want to get them filled in, try posting your available slots on your social media.

This will allow for more potential customers to easily access your availability and choose a time that suits them.

 

All of the tips above will guarantee to get your customers into the autumn spirit!

 

Salon Tracker x

24 Sept 2024

What Makes us so Good at Tanning?


Here at Salon Tracker, we have been providing salon management software for tanning salons since 2008 under the original name of ‘Studio Tracker.’

We were originally exclusively for tanning salons, however over the years we have branched out into other types of salons in the beauty industry, leading to us rebranding as Salon Tracker.


Here are some key features of Salon Tracker that make us your number one choice for tanning salons:

T-Max and Sigma Integration

We offer T-Max and Sigma integration on our Professional and Enterprise packages.

This means that once ‘confirm’ is clicked on Salon Tracker, the minutes are automatically sent to the specific sunbed rather than the use of tokens or manually putting minutes on each sunbed.

Free Support


We offer FREE support, Monday to Friday, 9am-5pm.

This means that if you have any queries about our software, our team is only a phone call away!

If support is needed outside of these hours, we have an array of help videos that range from 30 seconds to 3 minutes long that cover every kind of FAQ.

They can be accessed via the ‘Help’ section of Salon Tracker or in the ‘Help’ tab on our website.

Minute Tracking

When customers purchase sunbed courses, Salon Tracker automatically keeps count of how many minutes customers have left on their courses. 

This is a useful feature as it is more convenient for staff and leaves no room for human error.


Stock Management


On our Professional and Enterprise packages, we offer the ‘Stock Management’ feature.

This feature is useful for tanning salons that sell retail products such as sunbed creams, eye protection, beverages etc.

This allows the amount of each retail product in stock to be accounted for, and there is also the feature of adding a specific warning level when the amount of a certain product is low.

This is an efficient method of stock management as the amount left of each product can be easily accessed in the ‘Products’ tab on the right-hand side.

Salons will also be notified when their products reach the warning level, prompting them to re-stock these products before stock runs out.  

Waiting List

On the timer view of our software, there is a ‘waiting list’ under each sunbed.

This allows customers waiting for a specific bed during busy periods to add customers onto the ‘waiting list’ in order for them to be automatically added to the bed when it becomes free.

Booking Rules

We offer a ‘Booking Rules’ section, meaning that salons can be run within their preferred guidelines.

There are multiple types of rules in this section that can be altered to suit each salon’s preferences.

For example, salons can limit customers’ usage of their sunbeds such as every 24 hours or even add a limit on how many bookings they’re allowed a year.

 

All of these features combined are evidence of our outstanding track record as a tanning salon software.

Want to see for yourself? Sign up for a free demonstration and a 2-week free trial today on our website www.salontracker.co.uk or give us a call on 0113 350 8230.

 

Salon Tracker x

17 Sept 2024

How Social Media can Benefit your Salon



In today’s digital age, having a strong social media presence is essential for any business, including beauty and tanning salons. Social media offers an unparalleled opportunity to connect with your clients, showcase your services, and build a loyal community. Whether you’re new to social media or looking to enhance your current strategy, here’s a guide on how to use social media to benefit your salon.



Showcase Your Work with High-Quality Visuals

Salons thrive on visual appeal, making platforms like Instagram, Facebook, and TikTok ideal for showcasing your work. Post high-quality photos and videos of your services—whether it's a stunning before-and-after tan, a flawless manicure, or a trendy haircut. Use professional lighting and consider investing in a good camera to ensure your images are sharp and vibrant. Regularly updating your feed with fresh content keeps your audience engaged and showcases the range of services you offer.

Engage with Your Audience

Social media is not just about posting content; it's about building relationships. Engage with your audience by responding to comments, answering questions, and thanking clients for their positive feedback. You can also use polls, Q&A sessions, and live videos to interact with your followers in real-time. By being responsive and interactive, you show that your salon values its customers, which can lead to increased loyalty and word-of-mouth referrals.

Promote Special Offers and Discounts

Social media is a powerful tool for promoting special offers, discounts, and seasonal deals. Create eye-catching posts or stories that highlight your promotions, and encourage your followers to share them with their networks. You can also run exclusive social media contests or giveaways to attract new clients. For example, offer a free service to a randomly selected follower who shares your post or tags a friend. This not only boosts engagement but also increases your salon’s visibility.

Leverage User-Generated Content

Encourage your satisfied clients to share their experiences on social media and tag your salon. User-generated content (UGC) is a powerful form of social proof that can help attract new clients. Repost these photos or testimonials on your own social media pages to showcase real-life examples of your work. UGC not only builds trust but also creates a sense of community around your brand.

Educate and Inspire with Content

Beyond showcasing your services, use social media to educate and inspire your audience. Share beauty tips, skincare routines, and tanning advice that can add value to your followers' lives. You can also post behind-the-scenes content to give a glimpse into your salon’s daily operations, or highlight the expertise of your staff. Educational content positions your salon as an authority in the industry and builds trust with potential clients.

Use Hashtags Strategically

Hashtags are essential for increasing the discoverability of your posts on platforms like Instagram and Twitter. Use a mix of popular and niche hashtags related to beauty, tanning, and your local area to reach a broader audience. For example, #BeautySalon, #Tanning, and #YourCityName can help your posts appear in relevant searches. Creating a unique hashtag for your salon can also encourage clients to tag their photos, further boosting your brand’s visibility.

Track Your Performance and Adjust Your Strategy

Social media platforms offer built-in analytics tools that allow you to track the performance of your posts. Pay attention to metrics such as engagement rates, reach, and follower growth to understand what content resonates most with your audience. Use this data to refine your strategy, posting more of what works and adjusting what doesn’t. Regularly reviewing your social media performance ensures that your efforts are driving real results for your salon.

Run Paid Social Media Campaigns

While organic reach is important, investing in paid social media campaigns can give your salon an extra boost. Platforms like Facebook and Instagram offer targeted advertising options that allow you to reach specific demographics based on location, interests, and behaviors. A well-crafted ad campaign can attract new clients, promote upcoming events, or increase bookings for specific services. Start with a small budget, and experiment with different ad formats to see what works best for your salon.

Build a Community

Ultimately, the goal of your social media presence should be to build a community around your brand. Encourage your clients to follow your pages, interact with your posts, and share their experiences. Host virtual events, like live beauty tutorials or Q&A sessions, to foster a sense of connection. By creating a community, you turn one-time visitors into loyal clients who will keep coming back to your salon.

Social media is a powerful tool that can significantly benefit your beauty or tanning salon. By showcasing your work, engaging with your audience, and leveraging the right strategies, you can increase your salon's visibility, attract new clients, and build a loyal customer base. Whether you're promoting special offers, collaborating with influencers, or educating your followers, social media offers endless opportunities to grow your salon business. Start implementing these tips today to see how social media can transform your salon’s success.

Salon Tracker x

10 Sept 2024

Health and Safety within your Salon


Health and Safety guidelines for salons can seem complex at first glance as there is a lot you must consider as the owner of the salon, to maintain a safe working environment. It is essential that staff and customers are safe from harm within the salon. If the standards are not met to prevent them from harm, the repercussions can be astronomical. Completing continuous risk assessments and establishing a salon health and safety policy will ensure that your staff members are able to carry out their jobs without risk to themselves and clients.



Age Limitations

Under The Sunbeds Regulations Act 2010 it is an illegal offense for people under the age of 18 to use sunbeds in any facility, meaning that if the client appears to be under the age of 21 or 25, they will be asked to verify that they are 18 or over by showing valid proof of age. The regulations also state that the prescribed health information is provided on an A4 and A3 piece of paper so that clients are reminded each time they enter the salon, this is the only information that should be displayed. Information such as health effects of sunbeds will not be displayed.

Keeping your Salon and Staff Members Safe

As a salon owner you have a duty of care to your employees and clients this means that you must consider things such as: personal protective equipment, the correct facilities and equipment for staff to be able to carry out services safely and controlling substances that can be classed as hazardous to health regulations. In order to maintain high standards of care within the work environment it is important to appoint a first aider. They will also be in charge of the first aid arrangements within the salon. The welfare of the employees and clients is a high priority within the salon, this means that you must be able to provide them with facilities and other measures to ensure the individuals wellbeing needs are met. The need for insurance within a salon environment is essential as it plays a vital part in protecting you when it comes to legal claims and financial losses that the salon may face.

Health and Safety Policy

If your salon has five or more employees then it is necessary that your salon has a health and safety policy in place. However, it is good practice for your salon to have a policy in place with less than five employees. The law states that you must provide training for staff members so that they are able to enforce health and safety legislations as well as the policy you created for your salon.

Using Salon Tracker to Stay Within Health and Safety Guidelines

How can Salon Tracker assist you with maintaining the health and safety standards within your salon? Within the system you are able to store information such as client allergies on their client card. You can add this information in as an alert, therefore it will appear in a red box when the client’s card is opened, the allergy information can be gathered through consultations and skin tests. Salon Tracker also provides hardware that is able to assist you with health and safety. For example, the signature pad allows you to store the customers signature on your agreement within their client card along with a date and time of when it was signed. 


Another example of how Salon Trackers hardware is able to aid you in staying within the guidelines is through the fingerprint reader in which you are able to identify which client is in the salon through their unique finger print. This eliminates the risk of underage individuals using other clients' names to access the services in the salon, which they are not legally permitted to have.


There are tanning regulations implemented into the system so that you are able to prevent clients from returning to the salon more than once a day. You can also prevent underage clients from using the sunbeds. The system also connects with Sigma and T-Max which means that the beds can be controlled from Salon Tracker, within this you are also able to control the dress down and cool down periods for the beds which can help to prevent the beds from overheating in your busier time periods.


If you wish to book in for your free demonstration and two-week trial don't hesitate to contact us on 0113 350 8230 or alternatively email us at info@salontracker.co.uk.


Salon Tracker x



Thank You for an Amazing Year!

2024 has been Salon Tracker’s best year yet! We are so grateful for the amazing year we have had and what we have managed to achieve.   ...