Christmas Look Book 2024: Top Trends for the Festive Season

The holiday season is here, and a Christmas Look Book can be your salon’s secret weapon for inspiring clients and boosting bookings. Here are some trends that can help you shine this season!

 

1. Glow All Season

For tanning salons, showcasing different tanning options such as spray tans, gradual lotions, and bronzing treatments is a great way to give clients a natural, sun-kissed look, perfect for holiday parties or winter getaways.

 

2. Feature Seasonal Salon Offers

Use the Look Book to promote holiday service packages, gift cards, and festive product bundles. Holiday packages that combine hair, makeup, and nails make perfect gifts or ready-made makeovers for holiday events. Showcase loyalty perks like discounts or points for the New Year to encourage repeat visits.

 

3. Inspire Winter Self-Care

Highlight seasonal treatments for winter dryness like hydrating masks, conditioning treatments, or scalp care. Suggest take-home products for clients to pamper themselves and keep their hair holiday-ready. Offering creams and including seasonal skincare tips, like moisturising routines to maintain an even tan is also great to offer clients during these colder months.

 

4. Showcase Holiday Hair Trends

Clients love fresh ideas for holiday styles! Feature seasonal colour trends like warm caramel highlights or icy blondes, along with festive hairstyles like glam curls, braids, and elegant updos. Add photos with hair accessories—like sparkling pins and jewelled headbands—to give clients festive style inspiration.

 

5. Promote Holiday Makeup Looks

Offer makeup looks that sparkle. Highlight classic red lips, smoky eyes with metallic shimmer, and bold glitter looks. Include mini-tutorials or tips to inspire clients to book a makeup session or try a new festive style.

 

We hope these tips gave you some ideas for what you can offer in your salon during the festive season!

 

Salon Tracker x

Christmas Marketing with Salon Tracker

Creating a Christmas marketing campaign for your salon can help attract new clients, retain existing ones, and boost sales during the festive season. This blog will discuss some of the ways you can utilise the Christmas period to increase sales in your salon!

Exclusive Holiday Products

Creating special holiday bundles with your retail products will get your customers in the festive mood and help sell your products that may not be as often sold. You could offer pre-made or customisable boxes for gifting to friends as a Christmas gift or as a treat for themselves!

Introducing holiday-themed services, like Christmas nails creates a festive atmosphere and gives customers a reason to indulge in the Christmas spirit.

Another great way to bring in some more business is to offer Christmas gift vouchers in the store... after it is the season for giving!! Offering gift vouchers is a great way to spread the word about your business through your loyal customers and is the perfect gift for Christmas!

Partner with Local Businesses

Partnering with local boutiques, cafes, or gyms to offer cross-promotions for the holiday season is great to help other businesses in your area and spread the word to people who may not have previously heard about you. For example an offer you could do is "Bring your receipt from [Local Café] and get 10% off your booking with us!"

Pre-Booking Incentives

Offering discounts to customers who pre-book appointments for the New Year is a great way to help fill your calendar for the slower months ahead and gives your customers a reason to return after the holiday rush.

Double the points in your loyalty program for clients who book and receive services during the holiday season. This will encourage customers to come in more and make the most of your offer!

 

Christmas-Themed Events

Another great way to invite your customers into your salon is by hosting Christmas events. For example you could partner with a local charity to host a holiday giving event. Offer discounts or free add-ons for clients who bring in items for donation, like toys, clothes, or food for local shelters.

You could even host an in-salon event where clients can enjoy mini beauty treatments, consultations, or makeup tutorials to help them get ready for the holiday season.

A Christmas giveaway where you share an offer every day for the 12 days of Christmas could also be a great way to ensure your customers are always coming back for more! Whether it be a discount each day or a free product with any purchase/ booking this will keep your customers guessing and excited to find out.

Social Media

Last but not least… Probably the most obvious way to spread the word these days has to be Social Media!

You can use Social Media to your advantage by sharing your plans of what's to come over the Christmas period. Promoting all of the above mentioned offers and events is a great way to let people know what is happening in your salon and share with their friends to help you gain more business!

We hope this blog has given you some useful tips on how to make these colder winter times a bit more jolly.

Let the countdown begin! 

Salon Tracker x

How to make the most out of Black Friday!

Everybody loves a good deal, and with the countdown to Christmas now on, treating your clients is the best way to keep them coming back for more!

This blog will give you a rundown on how you can benefit from Black Friday deals in your salon.

One great way to get your customers to buy more of your courses, treatments and retail products is by adding discounts. A deal always appeals to customers and will increase your sales and keep your customers happy.

Another great way to benefit from Black Friday is by offering discounted gift vouchers in store. This is a great Christmas gift for your customers to purchase, and of course expand your customer base.

You could also offer free minutes on a course you sell which will attract your customers to purchase them, in return bringing more bookings to your salon.

A great way to promote your deals is by using social media and our advanced marketing suite on Salon Tracker. Letting your customers know about your offers will bring in more business.

And we of course practice what we preach and had to do some deals of our own! 

------------------------------------------------------------------------------------------------------------------------------

*These deals are available from 18/11/2024 - 29/11/2024*

Read below to find out what our amazing Black Friday deals and discounts are:

 

Sign up now and get 30% off your first 3 months with us

Purchase our SMS bundles and get 15% off now!

And last but not least... Upgrade now and get 30% off your first 3 months with us

------------------------------------------------------------------------------------------------------------------------------

If you're not already a customer of ours then what better time to join us than now with these amazing deals on offer! 

Just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk.

That's all for now!

Salon Tracker x 

Halloween Marketing Tips

 

As it is October, the spooky season is upon us!

Halloween is a delightful time of year where people come together and bond over all things wicked and wonderful. 

In this blog, you will learn some tricks and treats of the trade and how to implement the Halloween spirit into your salon and get your customers into the spooky mood.

 

Decorate your Salon

In order for your customers to get into the Halloween spirit, the first step is for you to decorate your salon accordingly.

This means pumpkins, cobwebs, ghosts, skeletons, you name it! 

You could also leave a bowl of Halloween sweets for people to take as they leave, and have a Halloween music playlist playing while the salon is open, to really get your customers into the spirit. 

If you are really wanting to take this year’s Halloween to the next level, you could request that staff come in with Halloween makeup and Halloween outfits! 

Halloween decorations is a great way for your salon to keep up-to-date with the season and show your customers that Halloween is a fun and frightful time of year.

Halloween Offers & Promotions

Running Halloween offers and promotions is a great way to boost your sales and get booked up during the spooky period. 

Offers such as devilish discounts, freakish freebies or rebellious refer a friend schemes are some ways that you can encourage your customers to get into the Halloween spirit. 

This will help to increase your revenues and profits and also get your current customer base spreading the word to their friends and family, potentially resulting in new customers!

 

Halloween Social Media Posts/ Email Marketing

In this day and age, you are able to share your thoughts and ideas with thousands of people at the click of a button. 

Why not use this to your advantage at this time of the year? 

Start creating Halloween themed social media posts and stories to show your current customer base and potential new customers that your salon is participating in the spooky season! 

You could post how you’ve decorated your salon to show your customers you are participating in Halloween, or you could post your Halloween offers and promotions to remind your customers these are running and how long they are running for so that they don’t miss out. 

You could also send out Halloween emails to your customers, reminding them of these offers and link your social media handles to the emails for customers to take a further look into these.

 

All of these methods of marketing are great ways for your salon to prepare for the Halloween season. Your customers should leave your salon feeling ready for the spooky season!

Salon Tracker x

How to Maintain a Sun-Kissed Glow: Autumn 2024 Look Book

As the leaves change and the air turns crisp, it’s easy to miss that radiant summer glow. But just because summer is over doesn’t mean your tan has to be! Autumn is actually the perfect time to keep your skin looking beautifully bronzed—without worrying about damaging sun exposure. Let’s dive into how you can maintain that gorgeous, sun-kissed glow all season long, effortlessly.

1. Offer sun sessions for a Flawless Glow

As the days grow shorter and cooler, spending time in the sun isn’t really an option. That’s where tan beds come in!

At your salon you can showcase the opportunity to give your customer the perfect bronze tan —whether you want a light, subtle glow or a deeper tan that looks like you just came back from vacation.

 

2. Extend Your Tan with Tanning Lotions

To help your tan last longer, we recommend using a high-quality tanning lotion. Hydration is key when it comes to maintaining a glowing tan as dry skin can lead to faster fading and uneven patches. In your salon you can offer a variety of lotions that not only hydrate your skin but also help your tan stay fresh and even!

Pro tip: Let your customers know that they should exfoliate before applying your tanning lotion! It’ll help remove dead skin cells, allowing the cream to go on smoother and their tan to last longer.

 

3. Autumn-Ready Skin Prep

Your skin changes with the seasons, and autumn is the time to shift to more nourishing and hydrating products. After the sun-soaked days of summer, your skin might be feeling a little dry or damaged. The cooler air doesn’t help, either! Salons can offer rejuvenating body treatments and facials that are perfect for prepping skin for a long-lasting tan.

Offering treatments or products in your salon with ingredients like aloe vera, shea butter, and vitamin E is great during Autumn. These ingredients will replenish and repair their skin during these colder, dryer months.

 

4. Embrace the Warm, Autumn Glow

One of the best things about autumn tanning? The warm, golden tones that complement autumnal fashion so beautifully. Whether you’re layering cosy sweaters or rocking a new lipstick, that hint of bronze on your skin will make everything pop.

We love pairing a fresh tan with rich autumn colours like burgundy, mustard, and olive green—hello, ultimate autumn vibes!

 

5. Pamper Yourself with a Seasonal Spa Day

Why not treat yourself to a full beauty refresh this autumn? Pair your tanning session with a hydrating facial, a body scrub, or even a mani-pedi for the ultimate seasonal self-care day. You’ll leave feeling refreshed, glowing, and ready to take on all the autumn activities with a radiant complexion.

 

If you are interested in getting booked in with us for a free demonstration or 2 week free trial of our software then just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk!

Salon Tracker x

Autumn Marketing Tips for your Salon

 

As today marks the first day of October, it is now officially autumn! Autumn is one of those seasons that you either love or hate.

Autumn lovers will be wrapping up in their warm fleece-lined coat to go for a walk in the park, watching the golden leaves fall from the trees with a hot chocolate in their hand.

Autumn haters will be sat inside longing to go back in time to relive their best Summer moments.

Whether you are an autumn lover or hater, this blog will give you some tips on how to get your salon ready for the cosy season!

 

Tip 1 – Decorate your Salon

Get your customers to be on your vibe by decorating your salon with autumn decorations.

This could be some artificial leaf garlands, artificial pumpkins, fairy lights or anything that gives you that autumn aesthetic!

If you offer complimentary drinks to your customers, try purchasing pumpkin spice, ginger or chai powders/syrups, for them to spice up their usual coffee or hot chocolate and to get in the autumnal spirit.

Tip 2 – Autumn Offers

Autumn may mean feeling blue for some, so what better way to cheer up your customers than having an autumn offer!

This could be a discount on sunbed courses or extra free minutes when purchasing a course if you are a tanning salon, for customers to prolong that summer tan so they can still get their vitamin D, which is a mood boosting vitamin.

This could be a discount on beauty services or a free product when booking a beauty service if you are a beauty salon, to give your customers that confidence and serotonin boost.

 

Tip 3 – Getting Prepared!

As calm as the autumn season may be, there is also a hectic season just around the corner from this, Christmas.

Christmas in the salon industry is one of the busiest periods, as everyone is wanting to book appointments to look their best for the most wonderful time of the year.

Now that summer is over, this is the perfect time to start taking bookings for the Christmas period.

Posting on your social media accounts encouraging your customers to get their Christmas appointments booked in is a great way to remind them to book in advance to guarantee them a slot at their desired date and time.

If you still have some Christmas openings nearer the time and you want to get them filled in, try posting your available slots on your social media.

This will allow for more potential customers to easily access your availability and choose a time that suits them.

 

All of the tips above will guarantee to get your customers into the autumn spirit!

 

Salon Tracker x

How Social Media can Benefit your Salon

In today’s digital age, having a strong social media presence is essential for any business, including beauty and tanning salons. Social media offers an unparalleled opportunity to connect with your clients, showcase your services, and build a loyal community. Whether you’re new to social media or looking to enhance your current strategy, here’s a guide on how to use social media to benefit your salon.

Showcase Your Work with High-Quality Visuals

Salons thrive on visual appeal, making platforms like Instagram, Facebook, and TikTok ideal for showcasing your work. Post high-quality photos and videos of your services—whether it's a stunning before-and-after tan, a flawless manicure, or a trendy haircut. Use professional lighting and consider investing in a good camera to ensure your images are sharp and vibrant. Regularly updating your feed with fresh content keeps your audience engaged and showcases the range of services you offer.

Engage with Your Audience

Social media is not just about posting content; it's about building relationships. Engage with your audience by responding to comments, answering questions, and thanking clients for their positive feedback. You can also use polls, Q&A sessions, and live videos to interact with your followers in real-time. By being responsive and interactive, you show that your salon values its customers, which can lead to increased loyalty and word-of-mouth referrals.

Promote Special Offers and Discounts

Social media is a powerful tool for promoting special offers, discounts, and seasonal deals. Create eye-catching posts or stories that highlight your promotions, and encourage your followers to share them with their networks. You can also run exclusive social media contests or giveaways to attract new clients. For example, offer a free service to a randomly selected follower who shares your post or tags a friend. This not only boosts engagement but also increases your salon’s visibility.

Leverage User-Generated Content

Encourage your satisfied clients to share their experiences on social media and tag your salon. User-generated content (UGC) is a powerful form of social proof that can help attract new clients. Repost these photos or testimonials on your own social media pages to showcase real-life examples of your work. UGC not only builds trust but also creates a sense of community around your brand.

Educate and Inspire with Content

Beyond showcasing your services, use social media to educate and inspire your audience. Share beauty tips, skincare routines, and tanning advice that can add value to your followers' lives. You can also post behind-the-scenes content to give a glimpse into your salon’s daily operations, or highlight the expertise of your staff. Educational content positions your salon as an authority in the industry and builds trust with potential clients.

Use Hashtags Strategically

Hashtags are essential for increasing the discoverability of your posts on platforms like Instagram and Twitter. Use a mix of popular and niche hashtags related to beauty, tanning, and your local area to reach a broader audience. For example, #BeautySalon, #Tanning, and #YourCityName can help your posts appear in relevant searches. Creating a unique hashtag for your salon can also encourage clients to tag their photos, further boosting your brand’s visibility.

Track Your Performance and Adjust Your Strategy

Social media platforms offer built-in analytics tools that allow you to track the performance of your posts. Pay attention to metrics such as engagement rates, reach, and follower growth to understand what content resonates most with your audience. Use this data to refine your strategy, posting more of what works and adjusting what doesn’t. Regularly reviewing your social media performance ensures that your efforts are driving real results for your salon.

Run Paid Social Media Campaigns

While organic reach is important, investing in paid social media campaigns can give your salon an extra boost. Platforms like Facebook and Instagram offer targeted advertising options that allow you to reach specific demographics based on location, interests, and behaviors. A well-crafted ad campaign can attract new clients, promote upcoming events, or increase bookings for specific services. Start with a small budget, and experiment with different ad formats to see what works best for your salon.

Build a Community

Ultimately, the goal of your social media presence should be to build a community around your brand. Encourage your clients to follow your pages, interact with your posts, and share their experiences. Host virtual events, like live beauty tutorials or Q&A sessions, to foster a sense of connection. By creating a community, you turn one-time visitors into loyal clients who will keep coming back to your salon.

Social media is a powerful tool that can significantly benefit your beauty or tanning salon. By showcasing your work, engaging with your audience, and leveraging the right strategies, you can increase your salon's visibility, attract new clients, and build a loyal customer base. Whether you're promoting special offers, collaborating with influencers, or educating your followers, social media offers endless opportunities to grow your salon business. Start implementing these tips today to see how social media can transform your salon’s success.

Salon Tracker x

Feature of the Month: Marketing

This blog will run through the marketing feature on Salon Tracker and how to use it.

Did you know you can also use Salon Tracker to notify your customers of any offers or campaigns? The ‘Marketing’ section on the Salon Tracker software allows you to send out marketing emails and SMS text messages to your customers to make them aware of any offers or discounts you may have running.

Why is Marketing beneficial to your salon?

Marketing is one of the key strategies to increase customer loyalty. Using these features that we provide in the Salon Tracker software will allow you to increase the chances of having returning customers, as if they are informed about upcoming offers or discounts they are more likely to purchase them.

The drop down button on the ‘Filter’ section in the ‘Marketing’ section gives you premade marketing templates of SMS text messages for you to send to customers. There are sections that you can personalise to the customers’ names and tailor to your specific offer.

Pressing the ‘Send Email’ button in the ‘Marketing’ section allows you to export your customers to your Mailchimp account, or the CSV button. This allows you to create marketing emails in Mailchimp and to send it to the relevant customers when created.

Pressing the ‘Send SMS’ button in the ‘Marketing’ section allows you to send a customised SMS text message to your customers. You can select the template at the top of the marketing page before you press ‘Send SMS’ in order to get the most relevant template for the offer you are introducing. You can also send yourself a preview before sending it out to customers.

 

When signing up for our free trial, you will receive 50 free SMS credits! So why not begin a free trial today?

 Call us on 0113 350 8230 or drop us an email at info@salontracker.co.uk

Salon Tracker x

The Best Kept Salon Secrets!

You're probably wondering what these secrets are... and why you don't know them already. 

The thing is, although salons are very similar in what they do, they can be very different in how they do things. Therefore what works well for some may not for others, so we've spoken to a number of salons and gathered together just what it is that they think keeps their salon busy regardless of how small or big a thing it is...

• Treat being a stylist/ therapist/ beautician as your hobby and not your job!

When your job is all about making someone look and feel good about themselves you begin to get the same feeling. If you do it for fun, your 'job' actually turns into something to look forward to every day. Having that passion for your job will reflect in how your work looks and how your clients react. This goes both ways though and if you treat your job as a chore then that will show too. The brighter you make work feel, the more likely a customer is to book again!

• Accepting the ups and the down's as a learning curve rather than a set-back

Learning to deal with the downs of a salon as a learning curve not a set-back is the best decision you could make. For example, if you have an unusually quiet period in Summer... why could that be? Did you do enough marketing? Did you remind clients to re-book after 6 weeks? If not, instead of dwelling on it, why not make use of the quiet time? Send out a marketing campaign from your Salon Tracker marketing suite offering 20% off treatments for the week. Or, why not focus on your social pages and put some offers on there? Business will be booming again all because you were proactive rather than dwelling on a setback.

Finally...

• Salon Software i.e. Salon Tracker!

If you're still running your salon with endless paper cards for your tanning beds and messy hair and beauty diary's with pages ripped out and words that have been tried to be erased whilst sending your appointment reminders manually from your own phone... then it's time to move on. Our users say using our software has saved them time and gives them more hours in the day. This means they have no compromise on personal time and they can invest the extra time in the salon.

Salon Tracker boasts many features and is always improving the software based on user needs and feedback. Features include, SMS appointment reminders and marketing suite, extensive business reports and charts, re-book reminders and more.

To get your FREE demo and trial go to https://www.salontracker.co.uk/FreeTrial.aspx to have your salon turned around!

If you have any other questions or queries then please get in touch with us via, info@salontracker.co.uk or call 0113 350 8230 between the hours of 9am and 5pm

Thanks for reading!

Salon Tracker Team

How to convert a walk-in customer to a loyal client!

A question at the forefront of salon owner’s minds is ‘how do you add value to ensure a loyal client?’ 

There are several marketing strategies that your salon can use to get people through your door, but what's important is making sure they come through it again. This means retaining the volume of new customers you get in the salon as a result of the better marketing, salon renovations, offers or whatever it is that your doing to get fresh friendly faces in your salon. 

 With the power of social media and Salon Tracker's SMS and email marketing feature  

A main aspect of running a business is running the hype of your business. If you cannot shout about your offers and promotions then how can you expect others to? 

Besides the techniques such as refer a friend schemes and new customer loyalty vouchers, here are a few friendly pointers to remember when consolidating your message with clients… 

• Personalise messages- Entering a customer’s name into an email is more likely to increase click through rates and loyalty, get this information by capturing as much client data as possible with Salon Trackers customer information cards. Our software provides a great marketing feature enabling you to tailor your marketing messages to a various customer types in your salon. Turn those once in a while customers to consistent visitors by using the SMS and marketing feature to draw them in with exclusive deals or loyalty schemes which can be promote using SMS or email marketing.

• Be consistent- Emails and texts should go out to customers on a consistent basis, whether its once a month or once a week ensure there is a structure to your marketing. Of course not everyone takes advantage of the deal or promotion in the message but customers will take a mental note that you do have consistent marketing promotions and deals available should they want to use them as customer loyalty is created by heightened familiarity. 

• Use client purchase history- Marketing products to a client’s purchase history is a brilliant way of utilizing information as you know at some point or another they have expressed interest in this product. Research has shown that emails are more likely to be read if they are of relevance to the reader, so make content informative through a friendly tone. 

 • Aesthetics- Well-chosen imagery, logos and colour enormously enhances a messages impact by distinguishing your company from competitors and making it pleasing on the eye, get set up on our enterprise package to have your online booking web page with complete customised colours and logos for your salon implemented on the site.

 • Short and Sweet- Due to the high popularity of short form content and an increase in low attention spans, do not overload your messages and email, keep them short and straight to the point, include emojis, bold lettering and enticing titles to stand out.

 • Undertaking a loyalty scheme- providing new customers with discount vouchers encourage customers to return frequently to get that ‘tenth tan FREE!’

Contact us

If you would like to know more or want to have a chat with a member of the sales team please call on 0113 350 8230 or email info@salontracker.co.uk

May Day Marketing!

Tanning season is well and truly in full swing right now and what better way to keep footfall in your salon high than marketing your salon to new and existing customers? In this blog we will be sharing our best tips and tricks on how you can use different forms of marketing to help your salon stay booked and busy.

 Social Media

One of the most popular, and cost effective, ways to market your salon is through your social media accounts. For the past 10 or so years,  Instagram has been the platform of choice in the salon industry. Instagram is great for interacting with both existing and potential new customers and also sharing news regarding new offers and new products that you may be introducing.

In recent years, TikTok has also become a firm favourite amongst salon owners with many choosing to share short videos on that platform. 

Some potential video ideas for your salons TikTok could be:

·       A behind the scenes on what it takes to run and work in a salon

·       Informative videos from industry professionals educating customers on safe practices within your salon

·       Tips and tricks for how to get the most out of the services you offer

By posting on social media platforms, this gives your salon a more friendly and welcoming vibe and will encourage customers to pay you a visit.

SMS

A way you can market your salon to your existing customers and try to encourage them to keep returning to your salon is through SMS or text message marketing. Text message marketing is one of the most successful marketing channels to use with these messages getting a 98% open rate.

In Salon Trackers intelligent marketing suite you can create personalised filters and pick and choose what customers you would like to send your marketing campaigns to. 

An example of a message you could send from the intelligent marketing suite using the personalised filters is:

Filter :

Customers who haven’t had an appointment in the last three months.

Message :

Hi <<Forename>>

We miss you!

Come in the salon this bank holiday weekend for a free sachet of cream when you buy a course!

<<CompanyName>>

Email

Another way you can use our intelligent marketing suite is to do email marketing . This works in a similar way to the SMS marketing where you can use the filters to choose who you want to send the email campaign to. After you have filtered out these customers you can then either connect your Mailchimp account to Salon Tracker and sent the campaign through there or you can export this list off emails into an CSV to upload into any other email marketing platform of your choice.

If you have any questions about anything mentioned in this blog or if you would like to get booked in for a free demonstration and two week trial give us a call on 01133508230 or enquire here: www.salontracker.co.uk/freetrial

 

Salon Tracker x

5 Essential Tips for Running a Successful Salon

Running a successful salon requires more than just technical skills – it’s about creating a great experience for your customers and effectively managing your business. 

Here are five key tips to help you thrive in the salon industry!

Invest in trained staff

Your staff are the face of your salon. Hiring trained professionals not only ensures quality services but also boosts your confidence in what your salon offers. Clients appreciate expertise and professionalism, so investing in skilled staff members is crucial for building trusty and loyalty.

 

Utilise Strategic Marketing

 In order to attract new clients and retain existing ones, effective marketing is essential. Use various marketing strategies to promote your services, including special promotions and offers. Utilise social media, SMS and email campaigns to expand your reach and keep your salon top of mind.

 

Stay Organised with Salon Tracker

Managing bookings, appointments, and client information can be overwhelming without the right tools. Implement a salon management software like Salon Tracker to streamline operations. This software helps you to stay organised, manage schedules efficiently, and maintain client records seamlessly.

 

Define your USP

What sets your salon apart from the competition? Identify your USP – whether it’s a personalised service, unique ambiance, eco-friendly products, or exclusive treatments. Highlight this USP in your marketing efforts to attract clients who resonate with your salon’s unique offerings.

Create a Welcoming Atmosphere

The ambiance of your salon significantly impact the overall customer experience. Ensure your salon is clean, well-maintained, and has a welcoming atmosphere. Pay attention to details like lighting, music, and decor to create a relaxing and enjoyable environment for your clients.

Implementing these tips will not only enhance your salon's reputation but also contribute to the growth and success of your business. By focusing on professionalism, effective marketing, organisation, differentiation, and customer experience, you'll be well-positioned to thrive in the competitive salon industry.

Salon Tracker x

Salon Tracker’s Marketing Features

Sending out campaigns couldn’t be easier with our marketing suite on Salon Tracker! 

We have a variety of templates which you can use, as well as 20 marketing filters and even the option to create your own. It’s as simple as selecting the template, editing your message and clicking send!

 Now you might be thinking to yourself why would I need to do this?

Well… Marketing campaigns are a great way to boost your business. Sending out offers to customers is a great way to entice them to come into your salon and ultimately increase your profits!

 

A great example of this is our ‘Customers who haven’t visited in a while’ template. This campaign filters through customers who haven’t come to your salon for a while and invites them to come in for a treatment with a discount. 

An example of how the pre-filtered campaign would look is:

Hi <<Forename>

You are missed! All appointments booked before [ENTER DATE] will receive [ENTER DISCOUNT] discount.

<<CompanyName>> <<CompanyTel>> T&Cs Apply

We also have an option on Salon Tracker to schedule your campaigns to be sent out. This is great for if you are wanting a campaign sending out whilst you're away or if you want to plan ahead and be prepared!

For example if you were wanting to send out a bank holiday campaign you could use our summer sale campaign template and edit it to say:

Hi <<Forename>>

We are offering a free [ENTER VALUE] voucher with every booking made this week, which will be redeemable on bank holiday Monday!

<<CompanyName>> <<CompanyTel>> T&Cs Apply

It is also important to think about when is best to send out your marketing campaigns. Using our reports feature on Salon Tracker can help you with finding the best time to send out your campaigns.

For example, by using our Sales by Hour report you can see which times are quieter and use the marketing feature to increase your sales in these periods. Sending out a marketing campaign with an offer during quieter periods may give your customers the incentive to come in.

If you would like to know more about our marketing suite, or any of our features then just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk

One of our team would be happy to help with any questions you might have!

Salon Tracker x

Level up your business with online bookings

Want to make instant bookings, reduce no shows and make money outside of your salon hours? Well this blog will discuss how our online booking system can do all of that plus more!

Feature of the month-

Level up your business with online bookings

In the tanning industry, timing is everything. Making bookings and boosting revenue beyond regular salon hours is the brilliance of online bookings. With this feature, your tanning salon can continue to thrive and shine, catering to clients whenever they crave that golden glow that your shop can provide them.

 

Harness the power of social media to enhance your tanning salon's success. By seamlessly integrating our customised booking link into your social media, you're creating a direct pathway for clients to schedule their next bronzing session as they scroll their favourite platforms. By linking your online booking it effortlessly connects your online following and customers to real-time bookings.

 

Life is fast-paced, and your clients are always on the move. Online bookings allow them to schedule their tanning sessions on the go anytime, anywhere. They can be the first to book their favourite bed before they get off work with a click of a button. Convenience at its golden best!

Avoid the fade-out caused by no-shows. Implement deposit payments to ensure commitment. A small deposit not only minimizes the chances of last-minute cancellations but also keeps your tanning beds occupied and profitable.

How does this work?

Once you're assigned to the Enterprise package we will create your custom online booking site using your salon theme colours, logo and all your salon services. Your customers can register in store or online and create their 4 digit pin to log in and book from their phone. 

So there it is! Embrace round-the-clock availability, leverage the power of social media, cater to your on-the-go clients, and bid farewell to no-shows which is all included in our Enterprise package (£90+VAT per month), call 0113 350 8230 to either upgrade or start today. 

Salon Tracker x

Happy Galentine's Day!

 

Happy Galentine's Day!

 

Why not make the most of Galentine's and Valentine's day by offering discounts and deals in your salon!

Here are some ideas for things you could do to increase your sales during this period:

 

Galentine's Spa Day

Offering special packages for groups of friends is a great way to promote your business and bring new customers to your salon. Packages could include facials, massages, manicures, pedicures or any other treatments that you offer! Offers like buy one get one free or group discounts are always great to get a group together. You could even plan a full spa day package for the group with all treatments included... Because Galentine's is all about treating yourself and feeling good whilst catching up with the gals right?

 

Valentine's deals

Offering special couples packages is also a great way to increase your business. Whether that be couples massages or getting your nails done together! A special treat for a loved one is always appreciated! It's a great way to relax and catch up with that special person in your life. It gives you the chance to enjoy each other's company whilst being pampered in the best way possible.

 

Gift Card Specials

Offering Galentine's gift cards can encourage your customers to buy gifts for their ‘gals’ to treat themselves. This will benefit your business as it can attract new customers to your salon through loyal customers referring their friends. Who can say no to a day out with their bestie, and what better way to do this than with a gift card!

 

Remember to promote your Galentine's Day and Valentine's specials through your salon's website, social media channels, email newsletters, and in-salon signage to attract clients and encourage them to celebrate friendship and self-care at your salon!

Here are some ideas of quick and easy SMS marketing campaigns you could do:

'Love is in the hair! Treat yourself this Valentine's Day with a salon pampering session. Because nothing says self-love like a fresh haircut or a relaxing spa treatment. Book now! '

'Get that sun-kissed glow just in time for Valentine's Day! Enjoy our special offer on tanning sessions and look radiant for your romantic date night. Book now and shine bright!'

'Pamper yourself or surprise your sweetheart with our exclusive Valentine's Day offer! Enjoy 20% off on all spa services, from massages to facials. Treat yourself to some love and relaxation! '

'Celebrate love, celebrate life, and celebrate your radiant self with our Valentine's Day tanning offer! Enjoy discounted rates on our premium tanning services and glow like never before. Book your session today! '

'Don't miss out on our Valentine's Day special offer! Enjoy a free manicure with every haircut or blowout. Because nothing says love like a fresh new look! '

We hope this blog helped you with ideas to help promote your business and increase your sales!

 

Salon Tracker x

Your Guide to Christmas Marketing

 

Your Guide To Christmas Marketing

Everybody wants to look good for Christmas, so they’ll be more likely to book their beauty treatments and tans, but how can you drive them to your salon? And how do you keep them coming back?

 

Word of Mouth

Word of mouth is possibly the most powerful marketing strategy to drive in new clients. One of the most effective ways to spread the word is to incentivise current customers with a refer a friend scheme, offering a discount for both your existing customer and the new member that they bring in. By doing this, you are likely to keep the new client coming back after they have experienced your amazing in-salon experience, and then they will likely refer someone else, with this cycle continuing to bring you in lots of great new customers.

 

Social Media

So you already post multiple times a week, but how do you get your salon’s name out there to new potential customers? Running a giveaway on your Instagram or Facebook page is a very effective way to reach new people. Give instructions for people to follow to be entered into the giveaway like “tag 3 friends” and “share to your story”. Everybody loves a freebie, so everyone will be tagging their friends and sharing, especially when it’s not costing them anything.

 

Salon Exterior

Get creative with your festive decorations! Make sure you pay as much attention to the outside and windows of your salon as you do to the inside. With sunset coming much earlier throughout Winter, some bright decorations and lights in your windows will attract people who are walking and driving past; it’s like having a free billboard! An added benefit of this is that putting up Christmas decorations is super enjoyable and sure to get you and your staff members into the festive spirit.

 

Salon Tracker’s SMS and Email Marketing Suite

A great way to entice current and previous customers is through SMS and email marketing messages. You can offer special discounts or incentives for them to book with you. With Salon Tracker’s marketing suite, you can filter your customer list to include only relevant customers (e.g. customers who haven’t booked with you within a certain timeframe). This clever feature allows you to send different messages to different groups of customers.

For more information, please call us on 0113 350 8230 or email info@salontracker.co.uk and one of our friendly sales team will be happy to help!

Have a great Christmas!

Salon Tracker x