How to Build your Salon's Profits in Quieter Seasons!

We know that January can feel quiet after the Christmas rush. This doesn't mean that you can't build your profits. We think this would be a great time to look over prices, strategies and marketing tools. But where do you even start? No need to worry we are here to help. 

These quiet periods are great time to grab the attention of new customers, create your Marketing plans for the year, get up to date on your reports or even have a bit of a Salon Makeover.

SMS Marketing Campaigns 

SMS marketing is a great way to engage with existing customers by sending text campaigns out such as for customers who haven't visited in a while. You could even include a January discount. On Salon Trackers marketing suite we have already made a template for you so that you don't have to worry about what to say.  Alternatively an SMS campaign can win over new customers, we think it would be a great idea to send a refer a friend campaign out. This way you can reward your loyal customers whilst obtaining new ones. 

Keep on top of your reports

Keeping an eye on your reports can sometimes take up a large amount of your day. It can be easy to put this task to the bottom of your to do list. This January period would the best time to look over your reports. Whilst you are having a few less bookings you can look over last years reports, takings and products to create any strategies or improvements for the upcoming year.  Why not take this opportunity to get on top of your admin and look at building your profit before the bookings come flooding in. With Salon Tracker you have access to over 25 reports including action log, day end receipt, no show bookings, retail sales and much more. We try to make running a Salon as easy as possible by the reports acting as your very own accountant. 

 

Salon Makeover 

You might even be thinking of giving your salon a bit of TLC. Are you wanting to mix up the colour scheme, get new equipment or even do a complete Salon rebrand. Now is the perfect time, you can get all the hard work done now so that when summer comes around you will have customers lining up to get booked in. 

We think you should take these quiet periods as a blessing in disguise. This is the time to get all the tasks done that you haven't had time to get to and to put plans in place now that will improve your profit in the future. We hope that these January tips have helped to keep you busy and will build your profits in the upcoming months. If this January you are looking to switch from paper cards or from a different software provider now is the time. If you would like to get booked in for a demonstration and two week free trial with one of our specialist sales team then give us a call on 0113 350 8230 or email at info@salontracker.co.uk. Or if you are already one of our amazing customers drop us a message on Instagram, @salontrackersoftware, to let us know how your Salon is getting on in the new year. 

Hello 2023!

Welcome back, and welcome to 2023! Happy New year everyone 😊

Hope you all had a wonderful Christmas break.

These last couple of weeks we have reflected on 2022, our first year for our industry to be fully open since 2019. What a year it’s been being able to support and help you all to boost your salon businesses this year! We know that the last quarter of the year hasn’t been without its struggles, with the current economic climate and rise in energy costs, however please be reassured that our prices will be staying the same and we will do everything that we can to help you throughout the next few months.

Dates for your diary this year with Salon Tracker! We are exhibiting at the Professional Beauty London show across the 5th and 6th of March at London Excel. We have lots of new features we hope to bring to you across at the event, keep posted here on our blog for release dates. And some exciting news, our company is expanding!! We are gaining another large office space in Wakefield so keep posted on our news page for a time lapse of the new office shortly!!

Last year, you might have noticed we also redesigned our whole website, introducing a brand new help videos section, to guide our customers through the software and assist with training. Should you wish to take a look at this page, head to: https://www.salontracker.co.uk/help

And, for anyone reading this who is currently new to us and are in the process of thinking about a trial, we currently offer a FREE fortnight try of our system, with no obligation, to allow you to see how Salon Tracker works for you operationally before you sign up to a package. To enquire about getting a free trial, please head to our website at www.salontracker.co.uk/freetrial.aspx to submit your details and interest, and a member of our sales team will be in contact as soon as possible to arrange a demonstration. All of our demos are also carried out via remote assistance so this means that, providing you have a Windows PC or laptop, you can have a look at the software from anywhere you are, any time! If you would however prefer to speak to a member of our team beforehand, we’re just a phone call away on 0113 350 8230, where we are always on hand to help you with any enquiries and questions you many have.

So now all that’s left to say is, 2023, let’s go! We’ve got a great feeling about this year and with our help, we hope to continue to ensure your salons are successful.

Best wishes!

Salon Tracker x