Heighten customer engagement by speeding up the booking process!

Safeguard your salon from a £20,000 fine!

Over recent years, continuous research has been carried out on the potential health risks associated with extensive sunbed use. Since 2012, “experts have revealed that sunbeds account for almost 900 deaths every year in Europe”. These findings have demanded strict regulations and guidelines to be introduced in order to promote salon owners practising the correct etiquette throughout the industry. Nonetheless, studies still show that “70% of sunbeds fail council safety tests” causing danger for all users “as they receive three times recommended level of UV Rays” (Daily Mail 2014)

Regardless of plentiful documentation and proven high risk links to skin cancer, some salons’ lack of compliance have driven Trading Standards to confirm that disobedience of the law will leave owners liable of a £20,000 and all sunbeds removing from premises. Regulations have now been implemented in England, Scotland and Wales making it ILLEGAL for anyone under the age of 18 to use a sunbed. 

Can you confirm you are safely tanning all customers? If not we suggest you act now…

Salon Tracker has embedded tanning guidelines and regulations into its software to protect both customers and salon owners. This will ensure all staff levels in your business are aware of the regulations and that everyone is conclusively thinking of the customer’s health. Guidelines assert that skin should be rested for a minimum of 24 hours between sessions and businesses should record and provide customers with sufficient advice about the tanning suitable for their skin type. 

Salon Tracker allows you to enforce a prohibited use of allowing under 18 year olds onto the sunbed and will also flag up and restrict the use if someone tries to use the sunbed more than once in 24 hours. Furthermore, the client contact information will require the software user to select the client’s skin type, so that the software can calculate their safety sunbed usage with their skin type.

We feel that the implementation of these guidelines into our software will help make tanning safer for all users and therefore, will ensure our customers salons maintain a good reputation and look after their customer’s health as well as their appearance.

Don’t risk your business, call us today for your FREE trial on 0113 350 8230. 

Muscles, man waxing and moustaches... the life of a metro-sexual male!

The main things you need to know about the male health and beauty market…

“Male grooming might not be the biggest market, but it’s definitely the fastest growing as it becomes much more acceptable for men to care about how they look” (John Vial- Fudge Creative Director). Beauty and health salon owners, generally, tend to target their treatments toward the female market because females tend to spend more time in the salon. However, we can see from all kinds of beauty, health, fitness and tanning products that it is becoming more acceptable for men to undergo treatments and, really take care of their self-regimes. Now more than ever, with the acceptance of this, men represent a key target market for health and beauty salons in pursuit of a better self-image. This is largely derived from the celebrity market with plenty of celebrities discussing how they clear spots, prevent wrinkles, tan their skin or build muscle.

So what are the basic facts you need to know?

In a survey of 2,000 salon goers, male salon goers cited concern over physical appearance as the main reason for indulging in treatments, in contrast to women, who said feeling good was more important. Therefore, services and products aimed at the male market should focus, articulate and appeal on the aesthetic benefits to further appeal to men.

How can I sell my products?

Men tend to use basic functional products, such as face washes and slap on moisturiser balm after a shave. They tend to be less convinced on the benefits of more complicated products from a good brand. Unlike females, men usually look at the immediate benefit in buying a product rather than the brand. Therefore, if he can sense it is a good product, he will indeed go on to purchase. Demonstrating the effectiveness of moisturisers, anti-ageing creams and serums may be the key to achieving sales, especially as men may feel reluctant to purchase these products in a retail environment. Therapists should take special care to explain which products they are using during treatments and how they work to male clients. Salon Tracker allows you to capture and store client data, including purchase history, making it easier to up and cross sell products in the future.

The purchasing power of female clients...

Women represent important purchasers of men’s products. Therefore, by offering a range of men’s lines in your salon you can tap into the market by cross selling to your female clients. If your clients have developed allegiances to a particular brand the chances are they will be persuaded that the men’s range is just as good. Again, providing samples for their husbands and partners to try could help overcome male conservatism towards beauty products.

How we can help...

Salon Tracker is a salon management software package which allows you to store, track and communicate with customers in one easy-to-use system. We can gather information on client history so you increase your retail sales and chance of a returning customer. Call us today on 0113 350 8230 for your FREE trial and watch how we improve your business!
 

Instantly improve your business!

Increase Customer Loyalty

Loyalty of customers is vitally important especially during difficult economic times. Your best immediate sources of additional profits and increased business are your existing customers. They know you, they trust you, hopefully they've enjoyed doing business with you, satisfying the experience is key to maintain customer loyalty. 

It is normally five to ten times easier to get an existing customer to buy from you again than it is to get someone to buy from you for the first time. Salon Tracker can help you with this by simplifying the process of capturing, storing and organising client data. Salon Tracker allows you to store all client details in one place, such as hair type, colouring history and even how your client takes their tea, allowing you to personalise your service. Knowing client information allows you to tailor your service to individual clients ensuring they receive the ultimate service experience, consequently heightening customer loyalty. Every client is valuable and important, even if they only visit twice a year, this can be shown through remembering them which is made easy with the use of Salon Trackers record system. 

Improve Marketing Campaigns

SalonTracker allows you to target your customers direct, fast and low cost with the use of the inbuilt sophisticated SMS marketing suite. As the system stores clients purchase history and personal details it allows you to market to them more effectively. SalonTracker allows you to create a contact mailing lists from your client database using any criteria you want, for example you may want to target irregular customers with a 20% off promotion in order to encourage a repeat visit, SalonTracker software will allow you to select these clients from your whole client base rather than offering the discount to all customers and losing a large percentage of the profit. This feature will help you target your clients more effectively and reduce the wastage associated with the one deal fits all campaign. 

Run Effective Advertising

It is essential that you measure the response to all of your advertising in order to evaluate whether or not it represented a viable investment and to shape your future investment decisions. SalonTracker’s advanced business reports will enable you to compare monthly/weekly sales and service figures allowing you to distinguish whether you campaigns have increased salon visits and most importantly your profits. 

Utilize the Power of the Internet

Businesses can reach a vast audience online quickly and more effectively than traditional marketing methods and online booking has fast become an essential feature for businesses in these modern times. Providing online booking will help increase you’re booking rates as it will enable your clients to book in their own appointment 24 hours a day regardless of whether your salon is open or not. In a bid to drive as many customers as possible to your appointment book SalonTracker’s online booking service will also integrate with your Facebook business page, meaning the cost of buying and maintaining a website will not be essential in order to take advantage of our online booking service. Facebook sees over 600 million people logging onto their social media account daily, therefore providing salons with the perfect framework to target and secure client bookings.

It is also important to use email marketing effectively; many businesses still do not collect the email addresses of everyone who contacts them. Every time a business fails to capture someone’s email address they’re turning down the opportunity to contact them for FREE, for weeks, months and years ahead. Once you have Email Addresses – use them! You can use email to thank people for their business, make them a special offer, give them a free article or report, send a newsletter, recommend a product or service they may be interested in, ask for referrals, share some news that may be interested in or ask why they’ve not done business with you.

Have your 14 day free trial of SalonTracker and see for yourself how it can instantly improve your business.