Christmas Look Book 2024: Top Trends for the Festive Season

The holiday season is here, and a Christmas Look Book can be your salon’s secret weapon for inspiring clients and boosting bookings. Here are some trends that can help you shine this season!

 

1. Glow All Season

For tanning salons, showcasing different tanning options such as spray tans, gradual lotions, and bronzing treatments is a great way to give clients a natural, sun-kissed look, perfect for holiday parties or winter getaways.

 

2. Feature Seasonal Salon Offers

Use the Look Book to promote holiday service packages, gift cards, and festive product bundles. Holiday packages that combine hair, makeup, and nails make perfect gifts or ready-made makeovers for holiday events. Showcase loyalty perks like discounts or points for the New Year to encourage repeat visits.

 

3. Inspire Winter Self-Care

Highlight seasonal treatments for winter dryness like hydrating masks, conditioning treatments, or scalp care. Suggest take-home products for clients to pamper themselves and keep their hair holiday-ready. Offering creams and including seasonal skincare tips, like moisturising routines to maintain an even tan is also great to offer clients during these colder months.

 

4. Showcase Holiday Hair Trends

Clients love fresh ideas for holiday styles! Feature seasonal colour trends like warm caramel highlights or icy blondes, along with festive hairstyles like glam curls, braids, and elegant updos. Add photos with hair accessories—like sparkling pins and jewelled headbands—to give clients festive style inspiration.

 

5. Promote Holiday Makeup Looks

Offer makeup looks that sparkle. Highlight classic red lips, smoky eyes with metallic shimmer, and bold glitter looks. Include mini-tutorials or tips to inspire clients to book a makeup session or try a new festive style.

 

We hope these tips gave you some ideas for what you can offer in your salon during the festive season!

 

Salon Tracker x

Viral Beauty Products on TikTok Shop

TikTok is one of the largest social media platforms to date. In September 2023, TikTok launched TikTok Shop. In just over a year, TikTok Shop has made just over $11 billion in GMV, making it an extremely successful move for them. It has never been easier than to watch videos on TikTok and have the product the creator talks about linked on the video and purchased in the same app. This blog will tell you all about the latest trending beauty products on TikTok Shop, which you can take into account when recommending and deciding which beauty products to stock at your salon.

 

Tanning

Supre Tan – Go To Black: This sunbed cream is arguably the best on the market. It is known to make you several shades darker after just one use. TikTok Shop alone has sold over 15,000 of these and it has a rating of 4.8/5 stars. These are currently priced at £24.97

Supreme Tan – Intensifying Cream: This is one of the newer creams on the market but thanks to TikTok, it has gone viral. The Supreme Tan Travel Size Tanning Bundle has just under 13,000 sales on TikTok Shop alone and has a rating of 4.6/5 stars. This bundle is currently priced at £12 but the full size cream is £20 and the gel is on sale from £25 down to £19.

2bTanned –  Intensifying Soft Gel: This sunbed cream is also fairly new to the market but has gone viral all over TikTok. 2bTanned formulated this gel due to feedback about how customers wanted to have the same results as their other gel but feel less sticky after application. It has so far sold over 10,000 units and has a rating of 4.8/5 stars. These are currently priced at £25.

 

Beauty

P.Louise – Bad B*tch Energy Lip Duo: This product is one of the top selling products in the history of TikTok Shop. This lip duo includes a lip conditioner and a lip oil to leave your lips soft and glossy. It comes in a range of different scents and the packaging is what makes these stand out. Over 1.4 Million of these have been sold on TikTok Shop with a rating of 4.8/5 stars. These are currently priced at £18.

Made By Mitchell – Blursh: Blursh is an affordable liquid blush that has taken the internet by storm. It comes in a range of shades suitable for every skin tone. Over 685,000 of these have been sold on TikTok Shop with a rating of 4.8/5 stars. These are currently on sale from £14 down to £8.

Hair

Nature Spell – Rosemary Oil: This hair oil went viral last year and is still a staple in most people’s haircare routine. It is great for hair thickening, length and overall strengthening. There has been over 780,000 of these sold on TikTok Shop with a rating of 4.7/5 stars. These are currently on sale from £8 down to £7.20.

Give Me Cosmetics – The Full Haircare Set: This haircare set is the ultimate bundle which includes everything you need to look after your luscious locks. It includes a shampoo, conditioner, hair mask, hair repair cream, hair serum, and heat defense spray. Over 82,000 of these have been sold on TikTok Shop with a rating of 4.7/5 stars. These are sold for £22.50 but are worth £71 individually.

 

All of these products are best-sellers on TikTok Shop and are the latest and greatest to add to your beauty collection. Visit TikTok Shop to have a look for yourself and maybe you will take these into account when deciding which beauty products to recommend and stock at your salon.

Salon Tracker x

Enterprise Features on Salon Tracker

This weeks blog is going to focus on how our customers have benefited from upgrading to our Enterprise Subscription. 

For those of you who aren’t aware, our Enterprise Subscription includes our Online Booking and Siteview features, as well as access to Cloud Storage. 

Over the course of the past few months we have had numerous customers upgrading to the Enterprise package, specifically for the ability to use Online Bookings.

Because who doesn't love the idea of getting bookings in even when your salon is shut?

Online Bookings

Our customers see a significant growth in bookings when they introduce the online booking system into their salon as, naturally, online booking offers customers the flexibility of being able to book an appointment at any time of the day. There are several other benefits of introducing an online booking system, such as reduced phone calls and emails, as customers are able to book at their own accord instead of contacting you and your team. For those of you that own Tanning Salons, customers are able to see their remaining minutes on their account. Customers also have the ability to see your opening hours and an interactive map view of where the salon is for those that may not have visited before.

Siteview

Our Siteview feature is one that has been useful to our customers for years now. With this feature you are able to view all your customer records, your calendar  and even generate all your reports so you can view your sales from the comfort of your own home. We also offer the option to book, edit and cancel bookings straight from your phone through Siteview. 

This feature is perfect for all salons, so that if you get messages away from the salon you can still book clients in. Further, for anyone with self-employed stylists or beauticians, it can be set so that they can only view their own columns on the calendar, ensuring that double bookings aren’t being added. The calendar view will also allow employees to view their working hours, this is great for those of you that work in a rota format, as employees can quickly and easily check what days and times they’re working.

The Siteview app is ideal for taking a quick overview when you’re away from the salon, enabling you to look at a dashboard of the days takings, bookings and customers, as well as being able to see the reports.

Cloud Storage

With the Enterprise package you also get cloud storage. This means that if anything were to happen to your PC or laptop your data would be safely stored on the cloud where we can restore it for you on a new Salon Tracker. This is great for if you run into any trouble. You just have to make sure when shutting down Salon Tracker that your data is synced online.

Multisite


If you are a multisite, the Enterprise package is the perfect option for you! With Enterprise you are able to link your sites together so customers can use their minutes in any of your salons if you so wish.

If you have 3 or more sites you are also entitled to a free HQ when they are on our Enterprise package. This means you can access all of your sites on Salon Tracker to see your bookings, takings and reports. This is great for when you are unable to head into the salons and need to see what's going on!

If you would like to take a look at our Enterprise package in further detail don’t hesitate to contact us to get booked in for a free demo and trial on 0113 350 8230, or alternatively you can email info@salontracker.co.uk.

Salon Tracker x

How Social Media can Benefit your Salon

In today’s digital age, having a strong social media presence is essential for any business, including beauty and tanning salons. Social media offers an unparalleled opportunity to connect with your clients, showcase your services, and build a loyal community. Whether you’re new to social media or looking to enhance your current strategy, here’s a guide on how to use social media to benefit your salon.

Showcase Your Work with High-Quality Visuals

Salons thrive on visual appeal, making platforms like Instagram, Facebook, and TikTok ideal for showcasing your work. Post high-quality photos and videos of your services—whether it's a stunning before-and-after tan, a flawless manicure, or a trendy haircut. Use professional lighting and consider investing in a good camera to ensure your images are sharp and vibrant. Regularly updating your feed with fresh content keeps your audience engaged and showcases the range of services you offer.

Engage with Your Audience

Social media is not just about posting content; it's about building relationships. Engage with your audience by responding to comments, answering questions, and thanking clients for their positive feedback. You can also use polls, Q&A sessions, and live videos to interact with your followers in real-time. By being responsive and interactive, you show that your salon values its customers, which can lead to increased loyalty and word-of-mouth referrals.

Promote Special Offers and Discounts

Social media is a powerful tool for promoting special offers, discounts, and seasonal deals. Create eye-catching posts or stories that highlight your promotions, and encourage your followers to share them with their networks. You can also run exclusive social media contests or giveaways to attract new clients. For example, offer a free service to a randomly selected follower who shares your post or tags a friend. This not only boosts engagement but also increases your salon’s visibility.

Leverage User-Generated Content

Encourage your satisfied clients to share their experiences on social media and tag your salon. User-generated content (UGC) is a powerful form of social proof that can help attract new clients. Repost these photos or testimonials on your own social media pages to showcase real-life examples of your work. UGC not only builds trust but also creates a sense of community around your brand.

Educate and Inspire with Content

Beyond showcasing your services, use social media to educate and inspire your audience. Share beauty tips, skincare routines, and tanning advice that can add value to your followers' lives. You can also post behind-the-scenes content to give a glimpse into your salon’s daily operations, or highlight the expertise of your staff. Educational content positions your salon as an authority in the industry and builds trust with potential clients.

Use Hashtags Strategically

Hashtags are essential for increasing the discoverability of your posts on platforms like Instagram and Twitter. Use a mix of popular and niche hashtags related to beauty, tanning, and your local area to reach a broader audience. For example, #BeautySalon, #Tanning, and #YourCityName can help your posts appear in relevant searches. Creating a unique hashtag for your salon can also encourage clients to tag their photos, further boosting your brand’s visibility.

Track Your Performance and Adjust Your Strategy

Social media platforms offer built-in analytics tools that allow you to track the performance of your posts. Pay attention to metrics such as engagement rates, reach, and follower growth to understand what content resonates most with your audience. Use this data to refine your strategy, posting more of what works and adjusting what doesn’t. Regularly reviewing your social media performance ensures that your efforts are driving real results for your salon.

Run Paid Social Media Campaigns

While organic reach is important, investing in paid social media campaigns can give your salon an extra boost. Platforms like Facebook and Instagram offer targeted advertising options that allow you to reach specific demographics based on location, interests, and behaviors. A well-crafted ad campaign can attract new clients, promote upcoming events, or increase bookings for specific services. Start with a small budget, and experiment with different ad formats to see what works best for your salon.

Build a Community

Ultimately, the goal of your social media presence should be to build a community around your brand. Encourage your clients to follow your pages, interact with your posts, and share their experiences. Host virtual events, like live beauty tutorials or Q&A sessions, to foster a sense of connection. By creating a community, you turn one-time visitors into loyal clients who will keep coming back to your salon.

Social media is a powerful tool that can significantly benefit your beauty or tanning salon. By showcasing your work, engaging with your audience, and leveraging the right strategies, you can increase your salon's visibility, attract new clients, and build a loyal customer base. Whether you're promoting special offers, collaborating with influencers, or educating your followers, social media offers endless opportunities to grow your salon business. Start implementing these tips today to see how social media can transform your salon’s success.

Salon Tracker x

Dojo Integration

Sick of having to type every individual payment into your card reader?

Fed up of wasting your time and hassle on this, especially in busy periods?

Here at Salon Tracker, we integrate with Dojo card readers!

Why Dojo?

Dojo card readers leave room for virtually no error.

They have built-in 4G, meaning that even if you lose Wi-Fi connection, you can still make payments, providing you have mobile signal.

They have a 10-hour battery life, meaning there is no need to worry about leaving them on charge throughout the day.

They have superfast transaction speeds, reducing yours and your customers’ waiting time, which is extremely useful in busy periods.

They offer customer support 7 days a week with remote assistance from a UK-based team.

Why should I get a Dojo card reader if I have Salon Tracker?

At Salon Tracker, we strongly recommend investing in a Dojo card reader.

This is because we directly integrate with Dojo card readers, meaning that when a customer requests to pay on card, this will automatically appear on the Dojo card reader.

Simply press the 'Buy' button in Salon Tracker and then press 'Credit Card' or 'Debit Card' and the amount will automatically appear on the Dojo card reader.

This is an extremely useful feature of the Dojo card reader as it saves the hassle of having to type in every individual card payment into your card reader.

It also leaves no room for human errors, such as typing in the wrong amount into the card reader. This means that your Salon Tracker reports will be more accurate than ever.

It also reduces customer waiting times with their superfast transaction speeds and automatic integration with Salon Tracker, which is especially useful in busy periods.

Does it matter which Salon Tracker package I am on?

Good news! Don’t worry about which Salon Tracker package your salon is on, Dojo is able to integrate on every package meaning there is no worry about the cost or the hassle of upgrading with us.

How do I purchase a Dojo card reader?

To purchase a Dojo card reader, give us a call on 0113 350 8230 and we will sort this with Dojo for you.

Once the card reader arrives you can give us another call and we will get this set up and linked to your Salon Tracker.

We are available to call Monday-Friday 9am-5pm.

If you have any questions on the Dojo card reader then give us a call, or if you have any questions outside our office hours, the Dojo website has an FAQ section at the bottom of the homepage. Dojo for Business | Card payment solutions for UK businesses

So why not enquire today?

Salon Tracker x

 

The Best Kept Salon Secrets!

You're probably wondering what these secrets are... and why you don't know them already. 

The thing is, although salons are very similar in what they do, they can be very different in how they do things. Therefore what works well for some may not for others, so we've spoken to a number of salons and gathered together just what it is that they think keeps their salon busy regardless of how small or big a thing it is...

• Treat being a stylist/ therapist/ beautician as your hobby and not your job!

When your job is all about making someone look and feel good about themselves you begin to get the same feeling. If you do it for fun, your 'job' actually turns into something to look forward to every day. Having that passion for your job will reflect in how your work looks and how your clients react. This goes both ways though and if you treat your job as a chore then that will show too. The brighter you make work feel, the more likely a customer is to book again!

• Accepting the ups and the down's as a learning curve rather than a set-back

Learning to deal with the downs of a salon as a learning curve not a set-back is the best decision you could make. For example, if you have an unusually quiet period in Summer... why could that be? Did you do enough marketing? Did you remind clients to re-book after 6 weeks? If not, instead of dwelling on it, why not make use of the quiet time? Send out a marketing campaign from your Salon Tracker marketing suite offering 20% off treatments for the week. Or, why not focus on your social pages and put some offers on there? Business will be booming again all because you were proactive rather than dwelling on a setback.

Finally...

• Salon Software i.e. Salon Tracker!

If you're still running your salon with endless paper cards for your tanning beds and messy hair and beauty diary's with pages ripped out and words that have been tried to be erased whilst sending your appointment reminders manually from your own phone... then it's time to move on. Our users say using our software has saved them time and gives them more hours in the day. This means they have no compromise on personal time and they can invest the extra time in the salon.

Salon Tracker boasts many features and is always improving the software based on user needs and feedback. Features include, SMS appointment reminders and marketing suite, extensive business reports and charts, re-book reminders and more.

To get your FREE demo and trial go to https://www.salontracker.co.uk/FreeTrial.aspx to have your salon turned around!

If you have any other questions or queries then please get in touch with us via, info@salontracker.co.uk or call 0113 350 8230 between the hours of 9am and 5pm

Thanks for reading!

Salon Tracker Team

Feature of the Month: Siteview

In the fast-paced world of salon management, keeping track of bookings, monitoring business performance, and staying connected with your team is crucial for success. Enter Salon Tracker Siteview – the revolutionary platform that brings the heart of your salon operations right to your fingertips. With Siteview, you can view your booking calendar, access detailed reports, and manage a comprehensive dashboard from your phone or any home device. Here's how this game-changing tool can transform the way you manage your salon.

Stay on Top of Your Booking Calendar

One of the biggest challenges for salon owners is managing appointments effectively. With Salon Tracker Siteview, you can:

• Access Your Calendar Anywhere, Anytime: Whether you're at home, on the go, or even on holiday, you can easily check your booking calendar from your smartphone, tablet, or computer. This ensures you’re always in the loop with your salon’s schedule.
• Real-Time Updates: Any changes made to the calendar, whether by staff or clients, are updated in real-time. This means you can see cancellations, new bookings, and schedule adjustments as they happen.

Comprehensive Reporting at Your Fingertips

Understanding your salon’s performance is key to making informed business decisions. Salon Tracker Siteview offers robust reporting features that allow you to:

• Generate Detailed Reports: From daily earnings to monthly performance metrics, Siteview provides a variety of reports that give you a clear picture of your salon’s financial health, all from the convenience of your phone!
• Monitor Key Performance Indicators (KPIs): Track essential KPIs such as minutes used, staff commission and deleted bookings. These insights help you identify areas of improvement and growth opportunities.

A General Dashboard for Holistic Management

The dashboard is the central hub of Salon Tracker Siteview, providing an overview of your salon’s operations. Key features include:

• Real-Time Overview: See at a glance how many bookings are scheduled, how many service minutes have been used, and daily takings. This real-time overview helps you stay on top of salon activities even when you're not physically present.
• Client Management: Access client profiles, view appointment histories, and contact details, all in one place!

Benefits of Using Salon Tracker Siteview

Convenience and Flexibility

With Salon Tracker Siteview, you’re no longer tied to your salon’s physical location to manage your business. This flexibility allows you to respond to issues promptly and keep operations running smoothly, no matter where you are.

Enhanced Productivity

By streamlining appointment management, reporting, and overall salon operations, Siteview frees up more time for you and your staff to focus on delivering exceptional services to your clients.

Data-Driven Decisions

With comprehensive reporting and KPI tracking, you can make informed decisions based on real data, leading to better business strategies and improved financial health.

Salon Tracker Siteview is more than just a tool; it’s your digital assistant in salon management. By providing access to your booking calendar, detailed reports, and a holistic dashboard from any device, it empowers you to manage your salon efficiently and effectively, even when you’re not there. Embrace the future of salon management with Siteview and watch your business thrive.

For more information about how you can gain access to Salon Tracker Siteview and all of its features, contact our sales team on 0113 350 8230, or use the online chat available on our website!

Salon Tracker x

The Rise of Natural Beauty

In the business of our daily lives, it's easy to get caught up in all our responsibilities and forget to take care of ourselves. However, carving out time for self-care is essential for maintaining our physical, mental, and emotional well-being. And what better way to pamper yourself than with a rejuvenating spa day, complete with protective hair styles and makeup that doubles as skincare? Let's dive into the ultimate self-care guide to help you look and feel your best from head to toe.

A spa day offers the perfect opportunity to unwind and recharge both your body and mind. Whether you choose to visit a professional spa or create your own at home, there are countless ways to indulge in relaxation and self-care.

Start by drawing a warm bath infused with essential oils or bath salts to soothe tired muscles and promote relaxation. Light some candles, play soft music, and sink into the blissful tranquillity of your own personal sanctuary.

Treat your skin to a luxurious exfoliation session to reveal a radiant complexion underneath. You can use a gentle scrub or opt for a DIY mask made from natural ingredients like honey, oats, and yogurt for a spa-worthy glow.

Finally, don't forget to nourish your body from the inside out by staying hydrated and enjoying healthy snacks like fruits, nuts, and herbal teas throughout the day. After all, self-care is about nourishing your whole being, not just your external appearance.

While indulging in self-care, it's essential to show your hair some love too. Protective hair styles not only shield your strands from environmental damage but also provide the perfect deep conditioning treatments and hair masks hair styles.

Consider opting for hairstyles like braids, twists, or buns that keep your hair tucked away and protected from harsh elements like sun exposure and pollution. These styles not only look chic but also help maintain moisture and prevent breakage, promoting healthy hair growth in the long run.

To take your hair care routine to the next level, incorporate nourishing hair masks into your spa day ritual. Choose products rich in natural oils, such as coconut oil, argan oil, or jojoba oil, to hydrate and revitalize your locks from root to tip.

Incorporating makeup into your skincare routine may seem counterintuitive, but with the right products, you can enhance your natural beauty while nourishing your skin at the same time.

Start by prepping your skin with a hydrating primer infused with skincare ingredients like hyaluronic acid. Then, opt for lightweight, breathable formulations like tinted moisturizers or BB creams that provide coverage while allowing your skin to breathe.

When choosing makeup products, look for formulations enriched with antioxidants, SPF, and other skin-loving ingredients to protect and nourish your skin throughout the day. Mineral-based powders can help absorb excess oil and shine without clogging pores, while creamy blushes and highlighters add a healthy, dewy glow to your complexion.

Stepover x Salon Tracker Software

The success story of digitalisation in beauty, spa & hair salons with Salon Tracker Ltd and StepOver is an impressive example of how innovative technologies can optimise the workflow and increase the efficiency of companies.

The desktop and laptop-based salon management solution from Salon Tracker is used in many stores to make everyday tasks easier. This includes, for example: saving time as salon owners and their employees will no longer need to keep paper records for their clients, increasing security with local and cloud backups of customer data and building profits with features such as online booking and payments, meaning salon customers can book and pay for their services 24/7!

One challenge that existed, however, was the large number of paper documents such as terms and conditions or disclaimers that still had to be signed by customers on paper. Salon Tracker recognised this and approached StepOver to integrate a digital signature solution into their software solution. This was the start of a successful collaboration.

With the implementation of StepOver’s duraSign Pad Brilliance, tedious paperwork has become redundant. Documents can be signed electronically and managed seamlessly in the Salon Tracker software. For example, customers no longer receive a hard copy of the terms and conditions. They can conveniently view them directly on the signature pad and approve them with their signature. This not only saves printing costs, but also a lot of time for the salon teams - there is no need for time-consuming scanning and archiving of signed documents for compliance and auditing.

The seamless integration of the StepOver solution into the Salon Tracker software provides a smooth signing experience. The sleek design of the StepOver pads perfectly matches the aesthetics of the Salon Tracker Point of Sale (POS). The simple installation made it easy for Salon Tracker to support the StepOver pads. The success was obvious. Within a very short time, the solution was adopted by customers in large numbers.

“We would definitely recommend StepOver to other companies, as the feature has been so seamless and successful for our clients, the customers' signature clearly transfers on to their disclaimers - so this is a great solution for obtaining information.”
- Leah Cave (Senior Sales and Marketing Executive at Salon Tracker)

In the future, Salon Tracker plans to expand the types of documents that can be signed on the signature pads to further increase the benefits of this seamless solution. This includes, for example, consultation forms or treatment waivers.

The StepOver signature pad has established itself as an integral part of Salon Tracker's success by providing an efficient, modern and aesthetically pleasing way to capture client information. Overall, the partnership between Salon Tracker and StepOver has not only saved time and resources, but has also set a new standard for elegance and efficiency in the beauty, spa & hair industry. To learn more about the Salon Tracker software, click here. To learn more about StepOver and their electronic signature solutions, click here.

Radiant Renewal: Spring 2024 Look book

 As spring is approaching new trends and colours will be coming back out. As the days get a bit lighter and the sun gets a bit brighter we want to share with you our best looks to prepare for spring. Spring is the time for vibrant colours, hair makeovers and embracing new nail design. This blog will share with you our favourite looks.

1. Blossoming Skincare Treatments:

Say goodbye to dull winter skin and hello to a fresh, dewy spring glow. Get yourself booked in for a facial to restore your radiance and brighten your complexion. You could nourish your skin with an illuminating Vitamin C facial to give you the glow that everyone wishes for.

2. Floral-inspired Hair Transformations:

A new hair style or colour can be a great way to get rid of winter blues and step into summer. From soft pastel highlights to vibrant floral accents or even just a few spring hair accessories, there are so many options to make your hair feel spring ready.

3. Spring Nail Art Extravaganza:

Let your nails become a canvas this spring with intricate floral patterns, pastel gradients, and sparkling accents. Whether you prefer a classic French manicure with a springtime twist or a bold statement nail, treat yourself to a fresh set for that extra confidence boost.

4. Fresh Spring Makeup Looks:

Elevate your beauty routine with a fresh spring makeup look to embrace some radiant colors and get that natural glow. This spring try out some new makeup techniques to enhance your features with soft, dewy textures, and luminous finishes, to create an effortlessly elegant look.

At Salon Tracker we believe that a fresh beauty look is a great way to boost your mood there's no better time to embrace your inner radiance than the season of spring. We hope that these beauty looks inspire you to indulge in a spring refresh and say farewell to those lingering winter blues.

Salon Tracker x

Happy Galentine's Day!

 

Happy Galentine's Day!

 

Why not make the most of Galentine's and Valentine's day by offering discounts and deals in your salon!

Here are some ideas for things you could do to increase your sales during this period:

 

Galentine's Spa Day

Offering special packages for groups of friends is a great way to promote your business and bring new customers to your salon. Packages could include facials, massages, manicures, pedicures or any other treatments that you offer! Offers like buy one get one free or group discounts are always great to get a group together. You could even plan a full spa day package for the group with all treatments included... Because Galentine's is all about treating yourself and feeling good whilst catching up with the gals right?

 

Valentine's deals

Offering special couples packages is also a great way to increase your business. Whether that be couples massages or getting your nails done together! A special treat for a loved one is always appreciated! It's a great way to relax and catch up with that special person in your life. It gives you the chance to enjoy each other's company whilst being pampered in the best way possible.

 

Gift Card Specials

Offering Galentine's gift cards can encourage your customers to buy gifts for their ‘gals’ to treat themselves. This will benefit your business as it can attract new customers to your salon through loyal customers referring their friends. Who can say no to a day out with their bestie, and what better way to do this than with a gift card!

 

Remember to promote your Galentine's Day and Valentine's specials through your salon's website, social media channels, email newsletters, and in-salon signage to attract clients and encourage them to celebrate friendship and self-care at your salon!

Here are some ideas of quick and easy SMS marketing campaigns you could do:

'Love is in the hair! Treat yourself this Valentine's Day with a salon pampering session. Because nothing says self-love like a fresh haircut or a relaxing spa treatment. Book now! '

'Get that sun-kissed glow just in time for Valentine's Day! Enjoy our special offer on tanning sessions and look radiant for your romantic date night. Book now and shine bright!'

'Pamper yourself or surprise your sweetheart with our exclusive Valentine's Day offer! Enjoy 20% off on all spa services, from massages to facials. Treat yourself to some love and relaxation! '

'Celebrate love, celebrate life, and celebrate your radiant self with our Valentine's Day tanning offer! Enjoy discounted rates on our premium tanning services and glow like never before. Book your session today! '

'Don't miss out on our Valentine's Day special offer! Enjoy a free manicure with every haircut or blowout. Because nothing says love like a fresh new look! '

We hope this blog helped you with ideas to help promote your business and increase your sales!

 

Salon Tracker x

Salon Tracker’s top tips for increased engagement on Instagram!

Salon Tracker’s Top Tips for Increased Engagement on Instagram!

Brand Awareness

Brand awareness is also about promoting your business and getting your name out there.

You can easily do this on Instagram by adding your logo as your profile picture and adding a tagline into your bio to help make clear to potential customers what your salon is all about!

Another super useful way to increase your brand awareness is by adding a link or website of yours to your account. This will help potential customers find more information about your salon.

On our Enterprise package you have access to your very own customised online bookings link which is great for letting customers know what you offer in your salon!

Content

A key part of Instagram is, of course, the content you create and post. It’s important to post about things relevant to you!

Posting is such an easy and useful marketing strategy and even better… It’s completely free! Ensuring your posts are of high quality and eye catching will make your viewers stop to read them.

Things we recommend posting are offers you have on, posts of your work done on customers, and info about the retail products you sell.

Hashtags

It is also important to use hashtags in your posts as this is how you can widen your customer base. Using a variety of hashtags that fit your brand is great for this.

Some hashtags we recommend would be ones with your city in so that people based near you can find you. Using ones related to your treatments are also useful such as #hairgoals #tangoals #nailart #bronzedbeauty #manicuremonday #selfcaresunday #balayage #sunkissed #blowout.

 

Host Giveaways

Our final top tip to increase your engagement on Instagram is by doing a giveaway. A giveaway is such an easy way to increase your customer base as customers that already follow you will be tagging and sharing your business with their friends.

The giveaway prize can be as easy as offering a free treatment or free course. If you wanted to push the boat out you could even make a hamper of the retail products you sell. These prizes give customers the chance to try new treatments of yours and try out the products you sell, which may ultimately become their new favourite to buy in store!

Giveaways are a super fun way to increase your engagement on Instagram and will benefit your business in the long run.

We hope this blog gave you some useful tips and ideas on how you can boost your Instagram and get the word out about your business!

Salon Tracker x

Salon Tracker packages

 

Package Breakdown

Having difficulties with deciding on what package best suits you? Well, in this blog I will guide you through a complete breakdown of each package and how it can revolutionise your salon.

Standard - £30+VAT per month

·         Tracks Customer minutes, purchases and booking history

·         Complete point of sale features

·         One booking calendar

·         Standard business reports

Our standard package is our most simple package, at just £30pm (+VAT) you can track your customers minutes, purchase and booking history allowing you to kiss goodbye to crammed paper files and customer cards. The standard package also includes a booking calendar to view your bookings and a walk in view ensuring your next customer will be on a sunbed or with a beautician within just a few clicks. There are also standard business reports such as cashing up and action log giving you access to all the ins and outs of your salon for the day.

Professional - £60+VAT per month

·         All features of standard

·         Stock management

·         Marketing features (SMS + Email)

·         Advanced business reports and charts

·         Integrates with T-max and Sigma managers

·         Finger print reader and signature pad functions available

Including everything from the standard package, professional is a great choice for single site salons who want to maximize Salon Trackers capabilities while still keeping in a affordable price range. Giving you access to the Marketing features enabling you to push out your latest services and deals via email or SMS and save time by using our pre made templates for SMS messages. Utilise the advanced reports Salon Tracker has pre made for you, filter in the time and date and search for the report you’d like and have access to all the information a salon owner needs. Finally manage your stock with the stock information feature, allowing you to set a low stock warning, trade price and back stock levels, perfect for keeping away from the tedious stock counting all done by salon tracker.  

Enterprise - £90+VAT per month

·         Online booking

·         Site view app

·         Online Payments

·         Multi-Site support

·         Multiple calendars

·         Cloud storage

Enterprise, the perfect package for multi-site owners who can only be in one place at one time, Salon Trackers enterprise package equips you with site view and multi-site features allowing you to view your reports, customers, bookings and more from anytime anywhere for only £90pm +VAT. The siteview app can be downloaded to any smartphone while the multi-site add-on features enable you to view and change different sites on one system.  Get fully booked without lifting a finger with the online booking system matched with online payments using apple pay, Klarna, google pay and more! Get busy with multiple calendars supporting your services whether it be tanning, hair or nails we can add extra calendars to keep your schedule clear.

If you want to find more about Salon Trackers packages please just email info@salontracker.co.uk or call 0113 350 8230 to book in a free demonstration or 2 week free trial.