May is always a busy month for all salons, especially in the tanning sector, as the demand for the ‘golden glow’ goes on the up in time for the two bank holiday events. However, salons can capitalise on their increase in custom by planning promotional events to give sales that little boost!
Here at Salon Tracker software we have thought of a few different ideas that may be of benefit to your salon.
Skin Consultation Night
On the lead up to Bank Holiday weekends, everyone wants to be pampered and looking their best, so why not have a little appointment night that gives clients the chance to have in depth skin treatments. We realise that many salon technicians now actually give their clients a skin analysis prior to booking any form of tanning or beauty treatment, normally regarding skin tone or any product allergies. However, if you expand on this a little bit and get your salon technicians involved in a ‘treatment night’, this could attract lots of clients who are unaware of how treatments and routines can improve their skin condition. Consider perhaps staying open later one night and holding 20-30 minute slots over a 2 hour period, where you book 5 or 6 clients in at a time. Your technicians could give the clients a cleansing and exfoliating treatment, followed by a lesson on how to maintain this routine at home. It is an excellent way for your salon to boost its reputation with clients and also to increase the sales of your retail products. It would be up to yourselves how you would want to price the event, maybe the consultation is free when a certain treatment is bought, or alternatively you charge a small fee which is then redeemable from the purchase of a retail product after the consultation. Make it fun with some champagne and nibbles? Just a little idea for you!
‘Bank-Holiday Specials.’
Offers are always appreciated by your clients, especially your longest and most loyal and when better to hold them than in a peak period! If you properly promote the deals on your social media portals, in your salon window and to clients via SMS, it will increase your custom levels significantly. Some of our ideas for you to think about are;
· ‘Bank-holiday Bronze’, where you could offer 10% off spray tans on certain nights of the week or off certain sunbed courses for the month.
· ‘Bank-holiday Brows’, where you could offer half price brow treatments with any other tanning service.
· ‘Bank holiday Beauty’, for those of you that offer facials, you could similarly offer a discounted cleanse and exfoliation treatment on a certain night of the week.
You may already do something similar to this in your salon and if so, have a think of how you can refresh it a little bit to capture the interest of your clients!
Beauty School Evening
Beauty enthusiasts are always keen to know new product regimes and how to apply products to better care for their skin. If you sell retail products in your salon then why not hold a bit of a ‘learning night’, for clients to come along and receive training from your technicians on how to use some of your products. For instance, if you are the owner of a tanning salon, why not hold a night for clients to be shown how to exfoliate properly to achieve a better tan? Or if you are the owner of a beauty salon, perhaps hold a night that gives clients the chance to learn how to carry out mini facials at home.
Bring a Friend
All promotion is good promotion, and what better way to bag yourself some extra clients by using the good old ‘word-of-mouth’ method. Advertise to your existing clients that on their next visit to the salon they can ‘bring a friend’ for a free mini treatment or a discounted package of treatments. If you promote this offer to your loyal client database then you are more than likely going to receive a lot of footfall from their friends, whom essentially are new clients for you! A great way to receive extra sales around the Bank Holiday weekend, just in time for your busy summer period!
Salon Tracker x
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