Feature of The Month – Online Registration

It’s back! Now that salons are all reopen and we’re getting back in to the swing of normality, we’re bringing back our Feature of the Month! So, for June, we thought we’d use our most useful features from over the past few weeks, and that is; 'Online Registration'.

Our online features have proved to be so popular as the lockdowns were lifted, with many salons requiring these features as they opted to pause walk-in appointments for now, due to number restrictions in the salons. Our online booking and registration has helped salons to keep on top of their maximum appointment schedules so much, but not only that, it has also helped them to gain new customers and retain them. As for any salons that used to offer walk-ins, they are now having to take the details of their clients for bookings, which means then they have these stored in the database for future marketing purposes too.

So how does our online registration work? If you have our Enterprise software package, you are able to implement an online registration form, which means that clients can register an account and make bookings for your salon, even when the salon doors are closed.

We implement an online form, that has all the required registration fields for your customers to fill out, which is instantly then sent through to the software system at the salon as soon as the client hits the ‘register’ button.

Another great benefit of online registration, is that we can add extra fields on to the form based on the information your salon is required to take. Not only that, we are able to also implement terms and conditions to the bottom of the form, in order for clients to read and sign the terms before they actually visit the salon. All of this information is then automatically synced and then stored in the Salon Tracker system so clients then don’t have to register at the salon reception – saving time for the salon employees.

By having registration online and digital, this also saves on time and resources, as your employees are no longer having to use paper client cards or go through registration forms at the salon, as it can all be done in the clients’ own time, even when your salon doors are closed. They can also register on any device that has the internet, making it so convenient that clients can now register for your salon from their mobile phone whilst on the move!

The registration form can be solely branded to suit the theme of your salon, as we can add the salon logo and implement your brands colour theme, to ensure everything is cohesive for you and clients recognise the page as your salon brand.

So, if you’re not already a user of our Enterprise package, but this sounds like it could suit you, our sales team are on hand to give you a demo of how this can work for you. Already an Enterprise customer? We can activate this feature for you so that you can start gaining new clients and building up your client base!

Want to have a quick demo, please just give our team a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk and we’ll be happy to help.

We look forward to helping you to enhance your salons!

Salon Tracker x

Summer Lookbook

Summer is right around the corner and hopefully if everything goes to plan, all the restrictions will finally be lifted. This week’s blog is a look book of some of the biggest trends that us here at Salon Tracker are excited to try out now that the sun’s shining and we can go out with all of our friends. 

Bright Colours

This spring/summer season, bright colours have been in every store and they don’t seem to disappearing anytime soon. Whether you’re wanting to try something new and opt for a simple pop of colour, or you go all out and mix & match different colours, you’re sure to make a statement.

Swirl Nails

Another big trend over all of our Instagram’s at the moment is swirl nails. These 60s inspired nails have taken over and have been appearing in all different types of swirls in all shapes, sizes and colours. Whether you’re wanting something complex or something simple, people will be definitely be wanting to know where these designs have been done.

Cream Products

After lockdown, people seem to have gotten used to going makeup free and are now opting for a more natural makeup look rather than high-coverage. Cream products, like bronzer and blush, are becoming more popular and really help to achieve a natural, radiant finish. Whether you’re on a budget or wanting to splash out and spend a little bit more, there are options for everyone.

Curtain Bangs

If you fancy trying bangs but you’re worried about maintaining them, curtains bangs are a popular choice as they can be styled in so many ways. Whether you have long or short, curly or straight hair, curtain bangs look equally good on all and flatter all face shapes. If you’re feeling hesitant, you can always go for longer bangs that are easy to grow out, before braving it and going for some shorter ones.

We hope this gives you some inspiration and we can’t wait to see all your Summer looks!

Salon Tracker x

How Our Salon Software Helps to Save Time and Improve Organisation After Reopening

Hi everyone, hope you’ve all been keeping well and have had busy businesses since you have been able to reopen! It’s been almost 2 months since England salons were finally able to open their doors again, and around a month since our salons across the rest of the UK and Ireland were able to too. We would love to hear how you are getting on and how business has been for you, I know for many of our clients we’ve had the pleasure of catching up with you again over the past few months, and it’s been great to finally be able to help you to boost new services and get your businesses back out there!

Throughout the time you had to be closed, lots of you managed to still generate some sales by offering retail products through online delivery services, online zoom consultations & tutorials and also some of you even managed to put together some D.I.Y home treatment packs to be delivered to clients. All fantastic ideas and a great way to keep engaged with your customers throughout the time that you were closed. However, not only that, this now provides a great reason to re-engage with those clients and get back in touch, to remind them of how great the home treatments were and how nice it will be now they are able to experience this at the salon.

If you have our salon software, and if you recorded the sales of the home kits and products through the system, you are able to use our marketing filters to track which clients purchased those, in order to reach out and market to the relevant people. There are also lots of pre-filtered messages within our SMS marketing suite, which will help you to get started with your message. However, you can also create your own marketing campaign, which if you require a little bit of extra help with that, our marketing team are only a phone call away to give you a few expert tips with this!

For salon managers, especially throughout the lockdown, we received a lot of feedback about how it would be easier if you were able to make and update bookings from your smartphones. So last Summer, we actually introduced ‘editable Siteview’ that now provides the functionality for owners and employees to be able to add, edit and update appointments from within our Siteview app, wherever they are. This helped so much for home-working throughout the salon closures, however also now provides flexible working for all staff, as they are able to access and amend their calendars from anywhere, 24/7! Our app also provides the ability for salon owners to be able to view their reports and keep track of the salon, whilst at home or away, to ensure business is still performing in their absence.

We also made a lot of amendments to our online booking system, allowing for adequate cleaning time following appointments, in which this is applied to all online bookings automatically, managing this process for the salon employees. Our online booking also incorporates online registration, meaning clients can input their details through a secure link online and this will automatically synchronise to the salon database within the system, so paper client cards are no longer necessary. This is not only covid-secure (as it means lots of employees aren’t all handling the same paperwork) it also means that all client details are stored within one main system, which is much easier to access and saves time instead of searching through lots of documents.

As many salon businesses move away from allowing walk-in appointments for now, by using our online booking app, this stops overcrowding at the front desk and also saves on reception duties, as less clients will be phoning the salon to make an appointment.

Having a salon software programme not only improves management and organisation within the salon, it also saves on time and the paperwork involved with administrative tasks, which these are made so much simpler with our system.

Our system also integrates with a full POS system, to allow for seamless transactions and stock control, to track the sales of retail products. Plus, if you are a tanning or vibro salon, we are able to link with your equipment timers, to ensure accurate tracking of services used. Not only that, we can make sure your clients are using the equipment as safely as possible, as we have inbuilt service rules to ensure clients are advised on the current laws and the system ensures all regulations are abided by at all times. For hair and beauty salons, we are able to add your disclaimer digitally on registration, apply a product for patch testing and ensure the relevant development time is applied to colour treatments online!

If you are finding that you could use a helping hand with the managing of your salons busy schedule since reopening, we offer a FREE 2-week trial of Salon Tracker, for you to be able to try out our system before you make any decisions.

If you’d like to register your interest for a trial, simply head to www.salontracker.co.uk/freetrial.aspx and fill out your details, or call 0113 350 8230 and speak to a member of our sales team.

We look forward to working with you soon and are so glad to be back helping all of our clients!

Salon Tracker x