Stepover x Salon Tracker Software

The success story of digitalisation in beauty, spa & hair salons with Salon Tracker Ltd and StepOver is an impressive example of how innovative technologies can optimise the workflow and increase the efficiency of companies.

The desktop and laptop-based salon management solution from Salon Tracker is used in many stores to make everyday tasks easier. This includes, for example: saving time as salon owners and their employees will no longer need to keep paper records for their clients, increasing security with local and cloud backups of customer data and building profits with features such as online booking and payments, meaning salon customers can book and pay for their services 24/7!

One challenge that existed, however, was the large number of paper documents such as terms and conditions or disclaimers that still had to be signed by customers on paper. Salon Tracker recognised this and approached StepOver to integrate a digital signature solution into their software solution. This was the start of a successful collaboration.

With the implementation of StepOver’s duraSign Pad Brilliance, tedious paperwork has become redundant. Documents can be signed electronically and managed seamlessly in the Salon Tracker software. For example, customers no longer receive a hard copy of the terms and conditions. They can conveniently view them directly on the signature pad and approve them with their signature. This not only saves printing costs, but also a lot of time for the salon teams - there is no need for time-consuming scanning and archiving of signed documents for compliance and auditing.

The seamless integration of the StepOver solution into the Salon Tracker software provides a smooth signing experience. The sleek design of the StepOver pads perfectly matches the aesthetics of the Salon Tracker Point of Sale (POS). The simple installation made it easy for Salon Tracker to support the StepOver pads. The success was obvious. Within a very short time, the solution was adopted by customers in large numbers.

“We would definitely recommend StepOver to other companies, as the feature has been so seamless and successful for our clients, the customers' signature clearly transfers on to their disclaimers - so this is a great solution for obtaining information.”
- Leah Cave (Senior Sales and Marketing Executive at Salon Tracker)

In the future, Salon Tracker plans to expand the types of documents that can be signed on the signature pads to further increase the benefits of this seamless solution. This includes, for example, consultation forms or treatment waivers.

The StepOver signature pad has established itself as an integral part of Salon Tracker's success by providing an efficient, modern and aesthetically pleasing way to capture client information. Overall, the partnership between Salon Tracker and StepOver has not only saved time and resources, but has also set a new standard for elegance and efficiency in the beauty, spa & hair industry. To learn more about the Salon Tracker software, click here. To learn more about StepOver and their electronic signature solutions, click here.

Salon Tracker’s Marketing Features

Sending out campaigns couldn’t be easier with our marketing suite on Salon Tracker! 

We have a variety of templates which you can use, as well as 20 marketing filters and even the option to create your own. It’s as simple as selecting the template, editing your message and clicking send!

 Now you might be thinking to yourself why would I need to do this?

Well… Marketing campaigns are a great way to boost your business. Sending out offers to customers is a great way to entice them to come into your salon and ultimately increase your profits!

 

A great example of this is our ‘Customers who haven’t visited in a while’ template. This campaign filters through customers who haven’t come to your salon for a while and invites them to come in for a treatment with a discount. 

An example of how the pre-filtered campaign would look is:

Hi <<Forename>

You are missed! All appointments booked before [ENTER DATE] will receive [ENTER DISCOUNT] discount.

<<CompanyName>> <<CompanyTel>> T&Cs Apply

We also have an option on Salon Tracker to schedule your campaigns to be sent out. This is great for if you are wanting a campaign sending out whilst you're away or if you want to plan ahead and be prepared!

For example if you were wanting to send out a bank holiday campaign you could use our summer sale campaign template and edit it to say:

Hi <<Forename>>

We are offering a free [ENTER VALUE] voucher with every booking made this week, which will be redeemable on bank holiday Monday!

<<CompanyName>> <<CompanyTel>> T&Cs Apply

It is also important to think about when is best to send out your marketing campaigns. Using our reports feature on Salon Tracker can help you with finding the best time to send out your campaigns.

For example, by using our Sales by Hour report you can see which times are quieter and use the marketing feature to increase your sales in these periods. Sending out a marketing campaign with an offer during quieter periods may give your customers the incentive to come in.

If you would like to know more about our marketing suite, or any of our features then just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk

One of our team would be happy to help with any questions you might have!

Salon Tracker x

Level up your business with online bookings

Want to make instant bookings, reduce no shows and make money outside of your salon hours? Well this blog will discuss how our online booking system can do all of that plus more!

Feature of the month-

Level up your business with online bookings

In the tanning industry, timing is everything. Making bookings and boosting revenue beyond regular salon hours is the brilliance of online bookings. With this feature, your tanning salon can continue to thrive and shine, catering to clients whenever they crave that golden glow that your shop can provide them.

 

Harness the power of social media to enhance your tanning salon's success. By seamlessly integrating our customised booking link into your social media, you're creating a direct pathway for clients to schedule their next bronzing session as they scroll their favourite platforms. By linking your online booking it effortlessly connects your online following and customers to real-time bookings.

 

Life is fast-paced, and your clients are always on the move. Online bookings allow them to schedule their tanning sessions on the go anytime, anywhere. They can be the first to book their favourite bed before they get off work with a click of a button. Convenience at its golden best!

Avoid the fade-out caused by no-shows. Implement deposit payments to ensure commitment. A small deposit not only minimizes the chances of last-minute cancellations but also keeps your tanning beds occupied and profitable.

How does this work?

Once you're assigned to the Enterprise package we will create your custom online booking site using your salon theme colours, logo and all your salon services. Your customers can register in store or online and create their 4 digit pin to log in and book from their phone. 

So there it is! Embrace round-the-clock availability, leverage the power of social media, cater to your on-the-go clients, and bid farewell to no-shows which is all included in our Enterprise package (£90+VAT per month), call 0113 350 8230 to either upgrade or start today. 

Salon Tracker x

Happy Galentine's Day!

 

Happy Galentine's Day!

 

Why not make the most of Galentine's and Valentine's day by offering discounts and deals in your salon!

Here are some ideas for things you could do to increase your sales during this period:

 

Galentine's Spa Day

Offering special packages for groups of friends is a great way to promote your business and bring new customers to your salon. Packages could include facials, massages, manicures, pedicures or any other treatments that you offer! Offers like buy one get one free or group discounts are always great to get a group together. You could even plan a full spa day package for the group with all treatments included... Because Galentine's is all about treating yourself and feeling good whilst catching up with the gals right?

 

Valentine's deals

Offering special couples packages is also a great way to increase your business. Whether that be couples massages or getting your nails done together! A special treat for a loved one is always appreciated! It's a great way to relax and catch up with that special person in your life. It gives you the chance to enjoy each other's company whilst being pampered in the best way possible.

 

Gift Card Specials

Offering Galentine's gift cards can encourage your customers to buy gifts for their ‘gals’ to treat themselves. This will benefit your business as it can attract new customers to your salon through loyal customers referring their friends. Who can say no to a day out with their bestie, and what better way to do this than with a gift card!

 

Remember to promote your Galentine's Day and Valentine's specials through your salon's website, social media channels, email newsletters, and in-salon signage to attract clients and encourage them to celebrate friendship and self-care at your salon!

Here are some ideas of quick and easy SMS marketing campaigns you could do:

'Love is in the hair! Treat yourself this Valentine's Day with a salon pampering session. Because nothing says self-love like a fresh haircut or a relaxing spa treatment. Book now! '

'Get that sun-kissed glow just in time for Valentine's Day! Enjoy our special offer on tanning sessions and look radiant for your romantic date night. Book now and shine bright!'

'Pamper yourself or surprise your sweetheart with our exclusive Valentine's Day offer! Enjoy 20% off on all spa services, from massages to facials. Treat yourself to some love and relaxation! '

'Celebrate love, celebrate life, and celebrate your radiant self with our Valentine's Day tanning offer! Enjoy discounted rates on our premium tanning services and glow like never before. Book your session today! '

'Don't miss out on our Valentine's Day special offer! Enjoy a free manicure with every haircut or blowout. Because nothing says love like a fresh new look! '

We hope this blog helped you with ideas to help promote your business and increase your sales!

 

Salon Tracker x

Salon Tracker’s top tips for increased engagement on Instagram!

Salon Tracker’s Top Tips for Increased Engagement on Instagram!

Brand Awareness

Brand awareness is also about promoting your business and getting your name out there.

You can easily do this on Instagram by adding your logo as your profile picture and adding a tagline into your bio to help make clear to potential customers what your salon is all about!

Another super useful way to increase your brand awareness is by adding a link or website of yours to your account. This will help potential customers find more information about your salon.

On our Enterprise package you have access to your very own customised online bookings link which is great for letting customers know what you offer in your salon!

Content

A key part of Instagram is, of course, the content you create and post. It’s important to post about things relevant to you!

Posting is such an easy and useful marketing strategy and even better… It’s completely free! Ensuring your posts are of high quality and eye catching will make your viewers stop to read them.

Things we recommend posting are offers you have on, posts of your work done on customers, and info about the retail products you sell.

Hashtags

It is also important to use hashtags in your posts as this is how you can widen your customer base. Using a variety of hashtags that fit your brand is great for this.

Some hashtags we recommend would be ones with your city in so that people based near you can find you. Using ones related to your treatments are also useful such as #hairgoals #tangoals #nailart #bronzedbeauty #manicuremonday #selfcaresunday #balayage #sunkissed #blowout.

 

Host Giveaways

Our final top tip to increase your engagement on Instagram is by doing a giveaway. A giveaway is such an easy way to increase your customer base as customers that already follow you will be tagging and sharing your business with their friends.

The giveaway prize can be as easy as offering a free treatment or free course. If you wanted to push the boat out you could even make a hamper of the retail products you sell. These prizes give customers the chance to try new treatments of yours and try out the products you sell, which may ultimately become their new favourite to buy in store!

Giveaways are a super fun way to increase your engagement on Instagram and will benefit your business in the long run.

We hope this blog gave you some useful tips and ideas on how you can boost your Instagram and get the word out about your business!

Salon Tracker x

Salon Tracker packages

 

Package Breakdown

Having difficulties with deciding on what package best suits you? Well, in this blog I will guide you through a complete breakdown of each package and how it can revolutionise your salon.

Standard - £30+VAT per month

·         Tracks Customer minutes, purchases and booking history

·         Complete point of sale features

·         One booking calendar

·         Standard business reports

Our standard package is our most simple package, at just £30pm (+VAT) you can track your customers minutes, purchase and booking history allowing you to kiss goodbye to crammed paper files and customer cards. The standard package also includes a booking calendar to view your bookings and a walk in view ensuring your next customer will be on a sunbed or with a beautician within just a few clicks. There are also standard business reports such as cashing up and action log giving you access to all the ins and outs of your salon for the day.

Professional - £60+VAT per month

·         All features of standard

·         Stock management

·         Marketing features (SMS + Email)

·         Advanced business reports and charts

·         Integrates with T-max and Sigma managers

·         Finger print reader and signature pad functions available

Including everything from the standard package, professional is a great choice for single site salons who want to maximize Salon Trackers capabilities while still keeping in a affordable price range. Giving you access to the Marketing features enabling you to push out your latest services and deals via email or SMS and save time by using our pre made templates for SMS messages. Utilise the advanced reports Salon Tracker has pre made for you, filter in the time and date and search for the report you’d like and have access to all the information a salon owner needs. Finally manage your stock with the stock information feature, allowing you to set a low stock warning, trade price and back stock levels, perfect for keeping away from the tedious stock counting all done by salon tracker.  

Enterprise - £90+VAT per month

·         Online booking

·         Site view app

·         Online Payments

·         Multi-Site support

·         Multiple calendars

·         Cloud storage

Enterprise, the perfect package for multi-site owners who can only be in one place at one time, Salon Trackers enterprise package equips you with site view and multi-site features allowing you to view your reports, customers, bookings and more from anytime anywhere for only £90pm +VAT. The siteview app can be downloaded to any smartphone while the multi-site add-on features enable you to view and change different sites on one system.  Get fully booked without lifting a finger with the online booking system matched with online payments using apple pay, Klarna, google pay and more! Get busy with multiple calendars supporting your services whether it be tanning, hair or nails we can add extra calendars to keep your schedule clear.

If you want to find more about Salon Trackers packages please just email info@salontracker.co.uk or call 0113 350 8230 to book in a free demonstration or 2 week free trial.

Treatments for January Blues

All of the excitement of Christmas and the New Year is over, the skies are grey and reality has set in. So what better way to brighten your mood than with beauty treatments to make you glow! Below, we have described some of our favourite treatments to cure the January blues.

Fresh Nails

Christmas is out, and it’s time for a fresh set of nails. Whether you go all out at a salon or simply DIY at home, a new colour is sure to improve your happiness! We recommend trying a shade of yellow, proven to be a mood boosting colour, especially good for starting your day off with energy!

 

Spa Day

Wind down from the hustle and bustle of Christmas and the pressure of a new year with some nice, relaxing spa treatments. A spa day with a friend or partner could be just what you need to start the year off the right way! If you want to do this in a more budget friendly way, get some facemasks and a bottle of bubbly and have a spa night from the comfort of your own home.

 

Lash/Brow Treatments

Whether it’s a simple tint, or voluminous lashes and brow laminatio
n, these treatments could be just the pick-me-up you need in January. You could go to a salon for a professional experience, or even tint your brows at home with a DIY tint kit!

 

Tanning

A few sessions on a sunbed or a quick spray tan will bring that healthy glow back to your skin and increase your confidence going into the new year! Increased confidence can improve your daily mood, washing away those January blues.

New Hair

All of the events are out of the way, so why not try something new with your hair. A new colour or a big chop might be something you’ve wanted to do for a while but haven’t found the right time! If you’re not up to a big change, a bouncy blow dry could give you a bright start to the new year.

We hope you loved reading our suggestions for treatments to brighten your January and that it has given you some ideas to pick yourself up during these gloomy days. 

All the best.

Salon Tracker x

Feature of the month - Online payments

We know how busy you can be in your Salon, why not make things that little bit easier by having your customers purchase their services online beforehand. With our online payments feature you can have customers pay deposits prior to their appointment's or pay the full service amount to speed up the check in process. What's not to love?

How do online payments work?

On our Enterprise package you will have access to your very own personlised online page with the options of booking and shop. This means that your customers can select what they would like to book in for and see what days and times are available. You can then choose whether you want your customers to pay the service in full or just a deposit. If you prefer the use of walk ins at your salon you can still benefit from an online page as clients can still pay for services online and then come into the salon with that service stored on their account ready to use. Salon Tracker's online payment feature gives customers the options of entering bank details manually or they can use Apple pay, Google Pay and Klarna. Once a payment is completed online it automatically syncs with your Salon Tracker so that you don't miss a thing. 

 

Online Bookings-

On your very own customised booking page you can list all of your available services and times for your customers to look through and select. They can then pay for this booking whilst they are online using our different payment options. This payment feature is guaranteed to streamline your payment process leading to lower wait times and higher customer satisfaction. 

Deposits -

Are you wanting to reduce no shows? Online deposits are the way to go, you can set either a percentage amount or a flat rate, such as £10, for each service that you offer. When the customer comes in for their appointment they just have the remaining amount to pay, which Salon Tracker will work our for you. This deposit feature is proven to reduce your customers no shows and ensure your salon is always booming. 

 Shop - 

Online payments isn't just useful for bookings, you can also set up a shop feature where your customers can purchase a service in advance without making a booking. If you offer a walk in service at your salon this would be a perfect option. Having your clients purchase their service in advance will speed up your check in time so that you can focus solely on the customers experience. 

 

How would online payments benefit your Salon?

• Online payments can increase your customers experience as they can make a payment from the comfort of their own homes and provides 24/7 accessibility to your services so that they can fit in with their own schedules. 

 

• It reduces both staff and customers time as payments can be handled in advance meaning they can enjoy their experience and you can focus on providing an amazing service. 

 

• Using online payments means you can finally go cashless. The past few years has seen a shift from cash to contactless with increase in Apple pay, online shopping and Klarna. Now your Salon can do the same!

 

• Our online payment feature gives you the option to use Apple pay, Google Pay and Klarna. These flexible payment options gives your clients a wider variety of payments and can pay using a platform that suits them. 

 

How do I set up online payments?

Step 1 - Ensure that you are on Salon Tracker's Enterprise package

Step 2 - Create a Stripe account - https://dashboard.stripe.com/register

Step 3 - Call us on 0113 350 8230 and we can do the rest. 

Step 4 - Enjoy all the benefits of online payments!

 

If you would like to make full use of Salon Tracker's online payments feature or just want to find out a bit more information just give us a call on 0113 350 8230 or email us at info@salontracker.co.uk

Salon Tracker x

Hello 2024!

 

2024 is here!

A big Happy New Year to all of our customers, we hope you had a lovely Christmas period and are feeling refreshed for the new year!

It’s our second day back in the office so we are all settled back into  our routines and ready for the upcoming year.

In 2023, there was a lot of changes in Salon Tracker with us growing the team by three new members on the sales and support team who I’m sure you have had the pleasure of speaking to over the past few months.

Our developers have also been working hard on improving the system and our newest version is currently in the testing phase. In this new version we have updated the framework that Salon Tracker runs on which means that in the future when we are adding new features and developing those that we already have, this will be a smoother process.

We have lots of exciting things coming up this year so make sure you stay up to date by following out social media accounts:

·         Instagram - @salontrackersoftware

·         Facebook - @salontracker

·         Twitter - @salontrackerltd

Finally, to start off the year with  a bang we have our brand new January offer on. If you sign up with us this January you will receive 30% off your first three months subscription.

To get booked in for your free demo and trial please call 0113 350 8230 or email us on info@salontracker.co.uk.

You can also enquire at www.salontracker.co.uk/freetrial

At Salon Tracker we are excited for the year ahead and want to wish everyone the best of luck in reaching their goals in 2024!

Best wishes,

Salon Tracker x

Goodbye 2023!

 

We can’t believe it’s already that time of year!

This year has been a big year for Salon Tracker with us expanding our Salon Tracker Family both internally with many new team members I’m sure you’ve had the opportunity to speak to and also a number of new customers who are now allowing us to help grow your business!

We want to take this opportunity to thank you all for your consistent support and loyal custom this year as we have been working hard on improving the basics of the software so in 2024 we can add some very in demand features!

We know this year has been difficult with the cost of living crisis that has affected many of our customers. This is why we have kept out subscription prices the same for over the last 10 years, even though we are continuously adding to and improving the system.

As we go into 2024, we know that this can be a difficult time of the year for salons where they may get a bit quieter, so if you’re thinking about getting set up with us keep your eyes peeled for some potential offers on our social media accounts.

With that being said, we are CLOSED for Christmas between the 22^nd of December and the 2^nd of January. If you need any support during this period please go to www.salontracker.co.uk/help where you can see help videos and support guides on how to fix frequent problems .

If you do require any urgent licensing assistance during this time, please telephone our support line on 0113 350 8232 and someone will get back to you where possible with your activation code.

On behalf of everyone here at Salon Tracker, we would like to wish you a very Merry Christmas and a happy and health new year and we can’t wait to continue working with you all in 2024!

Salon Tracker x

Effortless Stock Management with Salon Tracker

With our stock levels section on Salon Tracker, keeping track of your retail products has never been easier! 

This blog will give you a step by step guide on how you can track your stock on Salon Tracker, as well as add in extra features such as notifying when stock is running low and adding commission on products.

In the products section of Salon Tracker you can add your retail products that you sell within your salon. 

This section is completely customisable with options to add beauty and salon products as well as tanning products, and any snacks you may sell too!

To add a category simply select Retail Products then the plus (+) button.

Then you can add in the category you’re wanting to by typing into the description box (e.g. typing beauty) and clicking OK

Then to add a product you can select ‘Add’ and similarly name it (in the description box) and add in your retail price and trade price

Note: adding the trade price is optional, but it may be useful to you if you want to calculate your profit per product.

If you wish to keep track of the amount of stock you have of your products you can customise this in the stock info tab. 

To do this simply tick the ‘Monitor Stock Levels?’ tab and add in your stock level (i.e. the amount of retail products you have in your salon) and if you wish to do so you can also add in a low stock warning level so you know if you are running low on stock and need to get more.

Finally if you wish to add commission on your products you can do this by selecting the commission tab, ticking the override commission box and typing in what percentage commission you wish to add to the product.

Once you have added all of your products in you will be able to see your stock levels, as well as which products are running low which are highlighted in red. This shows as a list on the right hand side of the products tab.

This can then be further edited once you have more products in.

I hope that this blog gave you more insight into one of our many great services on Salon Tracker. Please note that this feature is available on our Professional and Enterprise packages.

If you’re interested in getting booked in for a look at these services in a FREE demonstration of our system or FREE two-week trial, please don’t hesitate to contact us by calling 0113 350 8230 or emailing us on info@salontracker.co.uk .

If you’re an existing customer and are wanting more information about upgrading your Salon Tracker package to our Professional or Enterprise packages, again please don’t hesitate to contact us by calling 0113 350 8230 or emailing us on info@salontracker.co.uk.

Salon Tracker x

Your Guide to Christmas Marketing

 

Your Guide To Christmas Marketing

Everybody wants to look good for Christmas, so they’ll be more likely to book their beauty treatments and tans, but how can you drive them to your salon? And how do you keep them coming back?

 

Word of Mouth

Word of mouth is possibly the most powerful marketing strategy to drive in new clients. One of the most effective ways to spread the word is to incentivise current customers with a refer a friend scheme, offering a discount for both your existing customer and the new member that they bring in. By doing this, you are likely to keep the new client coming back after they have experienced your amazing in-salon experience, and then they will likely refer someone else, with this cycle continuing to bring you in lots of great new customers.

 

Social Media

So you already post multiple times a week, but how do you get your salon’s name out there to new potential customers? Running a giveaway on your Instagram or Facebook page is a very effective way to reach new people. Give instructions for people to follow to be entered into the giveaway like “tag 3 friends” and “share to your story”. Everybody loves a freebie, so everyone will be tagging their friends and sharing, especially when it’s not costing them anything.

 

Salon Exterior

Get creative with your festive decorations! Make sure you pay as much attention to the outside and windows of your salon as you do to the inside. With sunset coming much earlier throughout Winter, some bright decorations and lights in your windows will attract people who are walking and driving past; it’s like having a free billboard! An added benefit of this is that putting up Christmas decorations is super enjoyable and sure to get you and your staff members into the festive spirit.

 

Salon Tracker’s SMS and Email Marketing Suite

A great way to entice current and previous customers is through SMS and email marketing messages. You can offer special discounts or incentives for them to book with you. With Salon Tracker’s marketing suite, you can filter your customer list to include only relevant customers (e.g. customers who haven’t booked with you within a certain timeframe). This clever feature allows you to send different messages to different groups of customers.

For more information, please call us on 0113 350 8230 or email info@salontracker.co.uk and one of our friendly sales team will be happy to help!

Have a great Christmas!

Salon Tracker x

How to make the most out of Black Friday!

Everybody loves a good deal, and with the countdown to Christmas beginning soon, treating your clients is the best way to keep them coming back for more.

This blog will give you a rundown on how you can benefit from Black Friday deals in your salon!

One great way to get your customers to buy more of your courses, treatments and retail products is by adding discounts. A deal always appeals to customers and will ultimately increase your sales and keep your customers happy.

Another great way to benefit from Black Friday is by offering discounted gift vouchers in store. This is a great Christmas gift for your customers to purchase, and of course expand your customer base.

You could also offer free minutes on a course you sell which will attract your customers to purchase them, in return bringing more bookings to your salon.

A great way to promote your deals is by using social media and our advanced marketing suite on Salon Tracker. Letting your customers know about your offers will bring in more business.

And we of course practice what we preach and had to do some deals of our own! 

Read below to find out what our amazing Black Friday deals and discounts are:

 

Sign up now and get 50% off your first month

Purchase our SMS bundles and get 15% off now!

And last but not least... Purchase our hardware for up to 15% off 

Our deals are available until 1st December 2023 so don't miss out!

 
If you're not already a customer of ours then what better time to join us than now with these amazing deals on offer! Just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk.

That's all for now!

Salon Tracker x