5 Things You Didn't Know About Salon Tracker

We had too much choice for our feature of the month for this month so we have decided to mash 5 of the most unknown, amazing features that Salon Tracker has to offer.

Drag calendar to add break

Most of you with Salon Tracker will know that within each of your staff members in the management section you can add breaks and holidays. But if you’re wanting to quickly add a break for one of your staff members all you need to do is drag across the time that you want to put a break in. With the method you can only add in a one-time break, so if one of your staff members has a doctor’s appointment or has rung in sick then you can quickly and easily add a break in.

Reviews

Every salon owner wants glistening 5-star reviews about their salon, and I’m guessing that’s the same with you. Most reviews now are found on the likes of Facebook and Google, meaning that any potential customers will be able to see straight away what other people think of your salon. With Salon Tracker there is a great feature that many of our customers don’t actually know about, and that is sending out a review SMS to your customers a certain number of days after their appointment. Reviews management can be found in the marketing section of the software, and then under the reviews tab. The SMS is completely custom and you will be able to include a link to where you want your customers to write a review for your salon. For example, you could have something like this:

Hi <<Forename>>,

Thank you for visiting! If you have any spare time please would you fill out a review on our Facebook page: https://bit.ly/2utFf5Y

The software will automatically put the customers name in if you include the <<Forename>> code, as it will be able to pull this from your data. This just makes it a bit more personal to the customer, as you can see in the example image it is directed towards Fiona. The customer will then just be able to click straight from the link to where you want them to leave a review

 You may need to shorten down the link to your website, as it could mean that you SMS will send out as two messages if it is too long, you can do this on https://bitly.com/.

Course Sharing

I know that many tanning salons allow customers to share their courses with other customers, and this is a feature that we have implemented into Salon Tracker. In order to turn this feature on you will need to go into the admin section of the system, and then into settings, here you will be able to turn on the feature. Now when a customer buys a course you will be able share it with another customer that you have in your client list. So, for example, if one of them comes into the salon and uses minutes they will be deducted from both the clients who are sharing the course.

Buying a retail product when a customer already has purchased sunbed minutes

This is a feature that many of our customers don’t know about, and I often find myself showing customers about this as it is so useful and makes the process much quicker, which is great for when you’ve got those long queues going out of your door! If a customer has already bought sunbed minutes, however when they’ve come into your shop they have decided that they also want to buy a bottle or sachet from your retail products, all you need to do it put them on the bed as normal but before you deduct how many minutes they want to use click on the buy button on the left side. By buying a retail product this way instead of through the buy product method, it will take you straight back to putting the customer on the sunbed, instead of you buying the product and then having to go to the bookings screen and out them on the sunbed.

Staff Rota

This is a relatively new feature of ours, but its one that quite a few of our customers are already using. In a lot of salons, the staff are working different hours each week, and with the rota it allows you to plan ahead and make sure that the hours your staff are working for are entered ahead of that week so you can start inputting any bookings. This is also a great thing if you have our online enterprise package as this will ensure that customers aren’t booking during times that a staff member isn’t working, which saves you the hassle of contacting them to rearrange the appointment! You can have as many upcoming weeks as you want. To get this feature turned on you will need to call our support number which is 0113 350 8232, it should only take around 5 minutes!

This might seem like a lot of information at once if you weren’t aware of these features, so if you have any questions about these features or need any training regarding them don’t hesitate to contact us on 0113 350 8230 or email us on info@salontracker.co.uk. 

Salon Tracker x

How to get the perfect work-life balance in your busiest months

I know that being a Salon owner is tough work, especially over the Summer. And i'm probably right in guessing that the image on the left is much more relatable than you thought? You get carried away and end up spending 23 hours a day working instead of setting aside valuable time to relax, socialise and do the things you love.Now is the prime time to turn it around and start enjoying work whilst enjoying catching up with friends and taking up hobbies all at the same time.

How can it benefit you? The list is endless:

· It can lead to increased productivity when you are in work

· A happier environment to work in – a stress free zone!

· A better physical and mental health

· You’ll stop missing out on the good stuff

· Going to work will no longer feel like a chore

· The Salon will blossom with the extra care and time you put into it

Want to get started? Keep on reading!

Team work
As a Salon Owner, you’re a lone wolf unless you take it upon yourself to hire a reasonable number of stylists, receptionists and an important Salon Manger – who is also known as your very own side-kick. If you’re reading this and thinking no, no and no then this is a step you need to take and you need to take it now. Although doing everything on your own may seem a cheap, easy option, you’ll find that the more staff you have, the easier it is to cope and manage a social life at the same time. Something you should take into account is that if you struggle to find cover when one of your staff members is on holiday, you are more than likely short-staffed and may want to consider employing more people part-time. Employing a Salon Manager or promoting a staff member to Salon Manager will take the weight (well, a good amount of it) right off your shoulders. They should be capable of running the Salon entirely without any struggle even if you’re away for 2 weeks. No calls, no texts/emails, not a peep. This way you can arrange days out, holidays and chilled nights in without worrying about what’s going on in the Salon and whether there are any problems. Easy!

Another easy option (if you haven’t already) is implement our software!

Salon Tracker can save you heaps of time, taking control of all them time-consuming tasks you dread doing whilst also increasing your footfall - as proven from the feedback received from our lovely clients.

“Salon Tracker has made day to day salon tasks a lot simpler and we are a lot more productive because of it.” 

- As quoted from one of our testimonials on our website.

Salon Tracker covers:

· Your marketing – we provide an automatic marketing suite with a range of filters to send texts out to clients with offers and to get them back in the Salon.

· Appointment reminders – no more texting clients individually off your personal mobile

· Online booking – Facebook messages and texts off clients can stop taking over your life as clients can book directly from your website or via your personalised mobile app.

· Stock control – Salon Tracker offer an easily accessible countdown of stock saving you the hassle of counting it and double checking.

Stop being so available! 

I know it’s difficult when you see a text coming through, or an email or call from the Salon. But it is likely this is only happening because you have let it be known to your staff that you will always answer the phone and reply immediately. If you make yourself unavailable, your staff will know not to contact you and will start to become independent allowing you to relax on well-deserved days off. You will soon notice the difference and finally feel like when you leave the Salon you’re leaving it all behind and not just the building. On holiday, log out of your email and only accept emergency calls.

Prioritise your time

If everything’s piled up without you even getting a chance to blink, you’re going to need to prioritise and delegate. Sit down and decide what needs doing first and in what time-frame and share this information with your Salon Manager. Give the manager some tasks and a deadline and give yourself some tasks to complete but schedule them within a specific time frame so you still have the opportunity to go home and eat a cooked tea rather than picking something fast up on the way home.

I should hope that you’re well on your way to approaching your perfect work-life balance by now and can finally enjoy owning your own Salon whilst doing all the things you love.

If you have any questions or would like to give Salon Tracker a try, call 0113 350 8230 or email info@salontracker.co.uk to enjoy a free demo and 2-week trial. 

Salon Tracker x

Reviewing your Salon Business for the first half of 2018

Hello, how’s everyone enjoying this gorgeous sunshine?! What an oh so fabulous Summer we’re having! Saying this, how has business been for everyone so far this season? We’ve heard mixed thoughts from our clients, with some saying it’s been so much quieter than the average Summer. However, some have said that this year has been great for up-selling their retail products, as more and more clients are looking for something to lock moisture in to their hair and skin with this dry spell!

Whichever it is for you, either way, we’re already half way through this year already, can you believe that! It’s officially less than 6 months till the next peak season, Christmas! So, this week we wanted to discuss how you can evaluate your last 6 months of business and how you can use this evaluation to plan wisely for the upcoming half of the year!

Now, for a new business or if you have started out in the last 2 years, these 6 monthly checks are absolutely essential, as your business will change more and more in the first couple of years. And also, if your business is going to survive, you need to make sure that you get off to a great start in the first 18 months, for your revenue to be sustainable enough to get you established in the market and to start turning some profit around! Those of you that have been trading a long time, it’s always good to monitor your progress and run business analysis on a regular basis. So, let’s have a look at how you can review the first half of your year and what you can do to ensure that you are just as, or even more successful this next half!


Sales Progress: 

The main one, sales. As they are the sole contribution to your business turnover and of course, your lovely profits – the ultimate aim of the game! So, if you’re a current user of Salon Tracker, we have several sales reports that you can use and run for each month, in order to track your best sales periods and also identify where you may have been quieter. Similarly, we also have sales by day and hour charts, enabling you to analyse these figures even more closely, by looking at which days of the week are your busiest and then also your peak footfall times of those days. If you don’t currently use Salon Tracker, no problem, use your current reporting tools and accountancy software to gather the same monthly sales figures, to give you a rough idea of when you are busy and when you could perhaps use a bit of a sales-boost!

Once you have recognised your peak and quieter times, you can then start to plan appropriate promotional strategies to implement going forward, to ensure you increase footfall during your less busy hours. A method that we have seen that has proven to work for some of our clients is running a: ‘Happy Hour’ or a ‘Bring-a-friend’ campaign. Market these to your clients via SMS or social media and then after say 3 months’ time, run the same monthly reports to marry up whether you are now making more money during those times that you had identified to be quiet. Then, work out how much it has cost you to run that campaign, including the discount you are offering on your usual RRP’s. Then, if the sales revenue outweighs the marketing cost and you can see a positive return, you know that the campaign was worth it!

Retail Sales:

Dig down in to your sales even more. Look at your most popular retail products and see if there is a purchase correlation for these. Excess overstock is one of the biggest wastes in many businesses, as you purchase stock from your suppliers upfront and granted you will get the majority of your retail product at cost price! However, if you fail to sell all of this in a significant period of time, it is then almost a wasted investment. Especially with the way the beauty and hair industry are evolving, there is always something new on the market. So, by evaluating what you have therefore sold in a certain period of time and working out what is it that you have sold the most of, you can then forward plan for your stock purchases in the next 6 months. This is to not only save you money but to improve your storage-management too!

Social Media Following/Engagement:

Facebook is the new Google, especially in the salon and retail industry! It’s just a given now, you must be active on social media in order to become established. We’ve found through research that a lot of salon and retail clients research a company on social media and look at their Facebook reviews before deciding whether to use their services. It is therefore so important that you have an active business profile on social networks and that these are regularly updated, to ensure that your content is always current.

So, how do you track your social media progress? The majority of social networks now have their own analytics reports, with Instagram, Facebook and Twitter all having their own insights, where you can track follower rates and your engagement over certain time periods.

And so, similarly to what we have mentioned to do with your sales tracking, it’s the same with your social media. Run the analytics reports for each of your networks, for say the first half of this year, and then do the same for each month of the year too. From this, you can then identify what times of day you got the most engagement, so for example post likes, comments and shares. This information allows you to recognise your popular social media patterns, so you know when you should be posting in the future to get similar, if not better results. Another good insight to look at is your following. So, identify how your social following has grown and whether there is any correlation between your posts and then your follow rate. From this you can determine which times of day and when in the week you should be sharing posts, in order to improve this following even further for the upcoming half of the year. Another good idea would be to request testimonials from some of your loyal clients, as positive and genuine feedback on your social networks also contributes highly to your following and client retention. Your business needs to be transparent on social media, to attract the attention of people that may not have seen you yet. You can then run these same social insights just after Christmas to see whether anything has improved for you!

Measuring Targets:

For those of you that read our blogs regularly, you’ll know that back in Jan we posted a couple of blogs about establishing your salon and also planning for the New year. (You can re-catch those here if you want to refresh your memory >>> https://bit.ly/2CKpsl3 and https://bit.ly/2L89Nk2)
So, now we’re half way through, to refer back to those previous posts; we discussed setting yourself some targets and reviewing these perhaps quarterly, or half-yearly. So, now is the perfect time to review your progress of those! Have you met your targets, or are you any closer to achieving your annual goals? If so, fantastic! However, if you find that you’re a little bit behind where you want to be, use the analysis of your sales to look at peak times to take advantage of and run some fresh marketing campaigns around these time-frames.

Staff: 

Do you have regular reviews with your employees? As much as we discuss tracking your sales, it’s also just as important to see how your staff are getting on, as these are the next most important factor to the success of a business. You can’t generate or manage your sales without your employees and so it is essential for you to ensure that staff are happy and comfortable in their job role. A happy workplace = more motivated staff and this contributes to your sales progress. The more you review your staff, praise and thank them for what is going well, but also give them feedback on areas for improvement; this allows your employees to recognise their value within your workplace. But not only that, it also contributes to improving on their own personal development. If you invest in your team, they will invest in you. Another thing to think about, when was your last team night out? If you haven’t had one in a while, plan your next staff social, as it’s always good to get your team together out of the work environment to boost morale!

We hope that this post will help you to evaluate your recent business performance this year and get you in good stead for the remaining half. However, if there is any other way in which we could help you please don’t hesitate to get in touch with our lovely marketing team, who are always on hand with some top tips for you! Catch them on 0113 350 8230 or at info@salontracker.co.uk. Happy planning and enjoy the rest of your Summer!

Salon Tracker x

When should you post on your social media?

Did you know that there are over 3.196 billion people active on social media! That’s 42% of the world population! Obviously, your main focus would be those in your local area, but social media has all of the tools to ensure that you are approaching your target audience. It is important to make sure that you are posting on a number of different social media platforms, however the time you post could massively impact how well your tweet does and how many people it reaches. There are thousands of articles out there that go into when the best posting times are, but don’t worry you’re going to go to go searching through them all, I’ll do that part for you!

Instagram

There are two factors that can influence the best time to post; the day and the time. From doing some research I found that in the UK the best days to post are on Monday and Thursday, with Sunday being the worst in terms of engagement. The best times to post are between 8-9am, probably because this is when most people are travelling to work and 5pm when a lot of people will be leaving work, surprisingly, 2am is also one of the best times to post 🤷‍️.

Instagram in particular has some great tools out there for businesses that allow you to see what your best posting times are. By making your salon Instagram a business account you will also be able to access these tools, giving you a better idea of when your best posting times are in order to ensure you are receiving a high engagement.

Facebook

Facebook is probably the most used social media platform by salons, its not often hat you will search for a salon and a Facebook page not come up (if you’re reading this as a salon owner and don’t have a Facebook page I would highly recommend making one). In terms of the best posting day for Facebook, Saturday and Sunday have the highest engagement, along with Thursday and Friday also having a relatively high engagement. The best times to post are 9am, 1pm and 3pm, 3pm giving you the most clicks and 1pm giving you the most shares.

Similar to Instagram, Facebook also has analytics allows you to view all of your likes, reach, visits, people – basically it sums up all of the information and data that your page is receiving and puts it into groups and summaries for you. This will allow you to target your posts towards a specific age group or gender, which will further allow you to improve your Facebook posts.

Twitter

For a lot of you I would presume that you don’t have a twitter page for your salon, but for those of you that do the best days to post are on the weekend, with the best times coming at 12pm, 3pm, 5pm and 6pm. The peak time seems to be Wednesday between 5-6pm, again I think this is because this is when many workers are leaving their offices.

By finding out the best posting times for you and your salon, you will be able to increase your engagement, and hopefully this will also result in an increase in customers! Once you figure out the best time for you to post on your social medias you will be able to post your offers during these times to ensure that they receive a higher number impression and reach your target audience. I hope that this will help you improve your social media and increase the engagement and impression you are receiving on your posts.

Salon Tracker x

Top 5 Beauty Buys

I can’t believe we’ve gone through June already! For the end of this month’s blogs, I’m going to invite you to try 5 beauty products I’m obsessed with! I will briefly explain each product and describe exactly why I love it so much. Whilst we’re just entering summer 2018 there couldn’t be a better time to prepare for healthy, glowing skin. I’ve loved experimenting with different types of makeup and skin products so this week’s blog is right up my street! Everyone loves having tanned glowing skin and sitting in the sun, just make sure you stay protected!





£24.50


My first Best Beauty Buy is Mac Studio Fix Fluid from the Mac store in White Rose shopping Centre. Whilst looking for a reasonably priced foundation, after trialing and failing multiple drugstore brands, none were lasting long enough as a full days makeup. I decided to go more high street and this was a great choice! The consistency is very light, a brilliant base layer, a little goes a long way with this product and so it has buildable coverage. The finish of this foundation is matte so it’s extremely good at controlling oily skin and it’s formulated with SPF 15, perfect for the summer time! I usually use a beauty blender to apply it but it works well using a soft brush. Mac do various shades of this foundation suiting any skin tone and if you’re not sure what suits you, the staff are more than happy to help and give you a skin test!

£12.99


One product what will really give a glowing summer look is a bronzer, for an extra tanned sparkle, a shimmer bronzer looks the best. Most makeup brands do various types and shades but one I really enjoy using is the L’Oréal Glam Bronze La Terra Sun Face Body Bronzing Powder, quite the mouthful! This bronzer is very light and smooth not making your face muddy, its also tinted with light glitter. I use this with all my makeup looks and even on days when I don’t wear any foundation. It brightens up your face and doesn’t take much product to do so. Since this bronzer is in a super big pan, it also works pretty well as an eyeshadow, for those 5 minute makeup days…





£5.00


Another top beauty product of mine is eyebrow pomade, everyone thinks that re-drawing eyebrows take the longest in a makeup routine but using a creamy pomade makes the entire process a lot quicker and easier to do. I use Revolution Pomade in Medium Brown which I bought at Superdrug. I apply it with a small angled brush and brow setting gel over the top. Pomade is great in the summer because it dries as a sort of powder, it doesn’t smudge or run in the warm weather and the gel on top holds it in place. I would really recommend this product to anyone who usually does their brows every day and doesn’t want to get them permanently tinted. Definitely to someone who is just starting out in makeup. Practice really does make perfect but the end result it’s worth it!





£2.99


This next beauty buy is a product perfect for when you’ve just woken up, straight after a shower and certainly after a long day of wearing makeup. Clean & Clear blackhead clearing cleanser which i buy from Bodycare is definitely one product I couldn’t live without, I use it multiple times a day! This cleanser I discovered about 4 years ago and I’ve used it ever since. Its formulated to remove all the dirt, oil and dead skin cells that gets trapped in your pores. It works on removing blackheads, even soothes pimples and controlling your skin to prevent impurities coming back.





£5.95


The final beauty is a brilliant product for your skin, Nivea Men Sensitive Post Shave Balm which was £2.65 on sale from Superdrug. Now I know what you might be thinking… what? This is a men’s product! This balm is a very thin consistency, works to cool and sooth inflamed skin (as when men have shaved) and dries super quickly. It works as a brilliant moisturizer for under makeup and acts as a primer, it forms a slick consistency making any face products run on smoother. I also discovered this product a few years ago whilst looking for a moisturizer suitable for sensitive skin, one that would comply with the rest of my skincare routine and thin enough to moisturize before applying any makeup. After watching multiple YouTube tutorials I decided to try this one out and I’m so glad I did!


Let us know if you’ve tried out any of these products and how they worked for you! Follow us on twitter: @SalonTrackerLtd and Instagram: @SalonTrackerSoftware


Salon Tracker x

Feature of The Month: SMS and Appointment Reminders

For June’s feature of the month, I’m going to explain how quick and easy it is to contact clients through text messaging! 

Whether you own a tanning, hair or beauty salon, text messaging can be used by any business of any size and to your advantage. This feature is undoubtedly the most commonly used and effective method of marketing for salons, it is extremely important for a growing business to know how to use SMS and encourage clients to return back through the doors of a business.

So why use SMS?

Here are some statistics to put this in to perspective, over 5 billion out of the 6.8 billion people in the world now own a mobile phone, around 75% of that number have their phone to hand and 90% of text messages sent are read in under 3 minutes, making it the quickest way to contact someone. A lot of people may be thinking that email is just as effective and it’s free, the same with social media, which unfortunately isn’t true. Emails only have a 20% read rate and more often than not they are disregarded or moved in to a junk mail inbox.

Reduce No-Shows

Setting appointment reminders and online booking confirmations not only gives your clients piece of mind, it also dramatically reduces no shows up to 90%. As the most common reason for missed appointments is people simply forgetting and getting mixed up with times, clients value communication. It allows businesses to see who has confirmed appointments, which saves you valuable time, not having to chase down customers. This brings me to my next point…

Entirely Personal For The Client

Confirming appointments with customers on a busy schedule can be very difficult, clients will appreciate being able to reply at their own leisure, meaning that missed phone calls or leaving voicemails can be avoided. If your salon uses Salon Tracker Software, there is an SMS suite where multiple clever features make the entire process a lot easier. It is very useful during a salons busy period as most messages can be automated and set to send hours, even days before. Text messages can be completely customised to each client which is why we encourage Salons to attain as much information as possible. The software can also track the messages sent, alerting you with a notification when an SMS has failed!



Creating the Perfect SMS

Using the software Salons can personalize the entire SMS, a very interactive feature for a business. When writing your own message it needs to be short, sweet and concise, easy for clients to understand. When sending out an appointment reminder, address the customer by their first name. Text messages are available for preview, all you have to do is send it to your own number to see if your message is right and everything is spelled correctly. It’s always good to have an opt-out option at the end of the text or even set it so there’s a no reply service, to save yourself time.

Here is a template of an automated text…

Hi <<Forename>>

You have an appointment booked at <<Salon Name>> with <<Beautician/Stylist Name>> on <<Date>> at <<Time>>

Please call <<Company Tel >> to cancel your appointment.


An example!

Hi, Louise

You have an appointment booked at SalonSpa with Maia on 01/08/2018 at 11:00am.

Please call 0113 350 8230 to cancel your appointment.


So drop your customers a quick text and keep them up to date!

Just make sure you have enough texts, here at Salon Tracker we sell 1000 SMS credits for £50 or try out a FREE demo and trial with 50 SMS credits to try out the feature for yourself!



If you have any further questions or would like any more information on Salon Tracker SMS features, don’t hesitate to call us on 0113 350 8230 or email info@salontracker.co.uk

Salon Tracker x

Salon Tracker's Top Tips to Achieving Successful Father's Day and Summer Marketing Campaigns!

Less than 1 week to go until Father’s Day, and just a few days left until the first official day of Summer! This year is going fast, right? So, as we step in to Summer, we thought we’d offer you our best ideas to put you in the right direction for a successful season.

There are lots of events and areas that you can use to market your salon over the Summer period. Obviously, as just mentioned the next main one we’ve got coming up is Father’s Day. But then not long after we also have School and College Proms, University Graduations and Weddings to cater for, all of which are typically planned for during the Summer months.

Events such as these are great over Summer. As they can be targeted to both male and female audiences of all ages, you have such a large market to reach out to!

As Father’s Day is however the closest, let’s focus on this first. Essentially, barbers are going to capitalise on this the most being a solely male industry, however there are ways that multi-sex salons can also get the benefit, see some of our best ideas below:

- Run a Dad-Daughter/Son pampering day, or family spa package. An easy way to advertise to all family members, a great opportunity for those of you that offer lots of types of services at your salon, you can come up with some great family deals.

- Up-sell your gift vouchers and get some personalised Father’s Day ones made, with themed artwork. This way your clients aren’t then having to go out and buy extra cards suited to Father’s Day to hold the voucher in, you are saving them a job!

- Retail hamper packs! This is especially good if you usually sell a lot of retail products and you have clients that have their favourite buys from you, as their children are likely to know this and hopefully purchase them as gifts! Visuals are key in the upselling of retail products. So, to persuade people to buy, create a present table within the salon to make your products more aesthetically pleasing!

- Salon Tracker’s favourite - offer a gift-wrapping service! This is such a nice little add on for anyone buying Father’s Day gifts and such a simple, easy way to make a profit. Charge £1.50 per wrapping service and you’ll definitely see a 50% profit margin if you buy your gift-wrapping materials cheaply.

Now, moving on to Proms, Graduations and Weddings: a lot of prom-goers may have got on the bandwagon early and already have their treatments booked with you, however there’s always those last-minute clients that will be looking to book, so this is the perfect time to catch their attention! As for Wedding and Graduations, these happen all through Summer, with Graduations being mainly in July and so here’s some further ideas to get booked up: 



- For those of you that sell multi-treatments,

this is a great opportunity for you to put together some little packages to market to your clients. For example, for Prom you could do a little ‘Prom Prep’ package, inclusive of 3 mini treatments; so, a facial, lash & brow tint? Or, if you offer hair and beauty, you could do a Summer pamper pack, applicable to all events, inclusive of: highlights, brow tint, spray tan and nails? Just a couple of ideas for you, as through research we’ve found that people go to separate salons for their brows, then nails and then their hair treatments - so if you can offer all these treatments together then this is much more profitable for you. If you however are solely a hair, or just beauty or a nail bar, why not look in to partnering with your surrounding salons, or mobile technicians who offer different treatments to you, to boost each other’s business throughout Summer? 



- Party packs for Bridal Parties or Graduates, where every member of the group comes to the salon for a treatment together on the same day. It’s up to you how you create these packs, whether you offer a small discount for booking a bulk treatment in volume, or whether you just create an experience instead with free complimentary refreshments throughout the day. It depends on past promotions what will work best for your salon, you may even wish to do a combination of the two. Advertise these packs on social media, through an SMS/email campaign or even traditionally by using little flyers through the doors of your local village!

- Run a competition on your social media channels. It could be something as simple as ‘Like, comment and share this post for the chance to win a Summer pampering package.’ Not only does this give one lucky client the chance to win a service pack with you, it also helps to boost your brand awareness, by sharing your online social network among many (hopefully) potential new clients. However, before running an online competition, it’s vital that your social media pages are up to date and full of photos of your work before you share it. You’ve got to think, your social networks are essentially your salons online portfolio, therefore ensure that this sells your business well before it reaches a wider audience. 

- If you offer online booking, promote your client base to use your booking app by sharing the link with them either by text, or a social media post. Use your latest Summer offers, whether these be discounts or new treatments, to prompt those clients to make a booking with you. However, not only does this improve your booking rate for Summer, it also notifies any clients that weren’t already using your online service that they are now able to book appointments 24/7 using their phone!


We understand that throughout Summer this is generally the busiest time for you at the salon and so if you’ve not had time to think about your marketing then hopefully a few of these little tips will help to ensure that you maintain your Summer success. And hopefully contribute to filling any of those potential last-minute gaps that you do have so you are remaining profitable all season long - Good luck!


Salon Tracker x