There are lots of events and areas that you can use to market your salon over the Summer period. Obviously, as just mentioned the next main one we’ve got coming up is Father’s Day. But then not long after we also have School and College Proms, University Graduations and Weddings to cater for, all of which are typically planned for during the Summer months.
Events such as these are great over Summer. As they can be targeted to both male and female audiences of all ages, you have such a large market to reach out to!
As Father’s Day is however the closest, let’s focus on this first. Essentially, barbers are going to capitalise on this the most being a solely male industry, however there are ways that multi-sex salons can also get the benefit, see some of our best ideas below:
- Up-sell your gift vouchers and get some personalised Father’s Day ones made, with themed artwork. This way your clients aren’t then having to go out and buy extra cards suited to Father’s Day to hold the voucher in, you are saving them a job!
- Retail hamper packs! This is especially good if you usually sell a lot of retail products and you have clients that have their favourite buys from you, as their children are likely to know this and hopefully purchase them as gifts! Visuals are key in the upselling of retail products. So, to persuade people to buy, create a present table within the salon to make your products more aesthetically pleasing!
- Salon Tracker’s favourite - offer a gift-wrapping service! This is such a nice little add on for anyone buying Father’s Day gifts and such a simple, easy way to make a profit. Charge £1.50 per wrapping service and you’ll definitely see a 50% profit margin if you buy your gift-wrapping materials cheaply.
Now, moving on to Proms, Graduations and Weddings: a lot of prom-goers may have got on the bandwagon early and already have their treatments booked with you, however there’s always those last-minute clients that will be looking to book, so this is the perfect time to catch their attention! As for Wedding and Graduations, these happen all through Summer, with Graduations being mainly in July and so here’s some further ideas to get booked up:
- For those of you that sell multi-treatments,
this is a great opportunity for you to put together some little packages to market to your clients. For example, for Prom you could do a little ‘Prom Prep’ package, inclusive of 3 mini treatments; so, a facial, lash & brow tint? Or, if you offer hair and beauty, you could do a Summer pamper pack, applicable to all events, inclusive of: highlights, brow tint, spray tan and nails? Just a couple of ideas for you, as through research we’ve found that people go to separate salons for their brows, then nails and then their hair treatments - so if you can offer all these treatments together then this is much more profitable for you. If you however are solely a hair, or just beauty or a nail bar, why not look in to partnering with your surrounding salons, or mobile technicians who offer different treatments to you, to boost each other’s business throughout Summer?
- Party packs for Bridal Parties or Graduates, where every member of the group comes to the salon for a treatment together on the same day. It’s up to you how you create these packs, whether you offer a small discount for booking a bulk treatment in volume, or whether you just create an experience instead with free complimentary refreshments throughout the day. It depends on past promotions what will work best for your salon, you may even wish to do a combination of the two. Advertise these packs on social media, through an SMS/email campaign or even traditionally by using little flyers through the doors of your local village!
- Run a competition on your social media channels. It could be something as simple as ‘Like, comment and share this post for the chance to win a Summer pampering package.’ Not only does this give one lucky client the chance to win a service pack with you, it also helps to boost your brand awareness, by sharing your online social network among many (hopefully) potential new clients. However, before running an online competition, it’s vital that your social media pages are up to date and full of photos of your work before you share it. You’ve got to think, your social networks are essentially your salons online portfolio, therefore ensure that this sells your business well before it reaches a wider audience.
- If you offer online booking, promote your client base to use your booking app by sharing the link with them either by text, or a social media post. Use your latest Summer offers, whether these be discounts or new treatments, to prompt those clients to make a booking with you. However, not only does this improve your booking rate for Summer, it also notifies any clients that weren’t already using your online service that they are now able to book appointments 24/7 using their phone!
We understand that throughout Summer this is generally the busiest time for you at the salon and so if you’ve not had time to think about your marketing then hopefully a few of these little tips will help to ensure that you maintain your Summer success. And hopefully contribute to filling any of those potential last-minute gaps that you do have so you are remaining profitable all season long - Good luck!
Salon Tracker x
- Party packs for Bridal Parties or Graduates, where every member of the group comes to the salon for a treatment together on the same day. It’s up to you how you create these packs, whether you offer a small discount for booking a bulk treatment in volume, or whether you just create an experience instead with free complimentary refreshments throughout the day. It depends on past promotions what will work best for your salon, you may even wish to do a combination of the two. Advertise these packs on social media, through an SMS/email campaign or even traditionally by using little flyers through the doors of your local village!
- Run a competition on your social media channels. It could be something as simple as ‘Like, comment and share this post for the chance to win a Summer pampering package.’ Not only does this give one lucky client the chance to win a service pack with you, it also helps to boost your brand awareness, by sharing your online social network among many (hopefully) potential new clients. However, before running an online competition, it’s vital that your social media pages are up to date and full of photos of your work before you share it. You’ve got to think, your social networks are essentially your salons online portfolio, therefore ensure that this sells your business well before it reaches a wider audience. 
We understand that throughout Summer this is generally the busiest time for you at the salon and so if you’ve not had time to think about your marketing then hopefully a few of these little tips will help to ensure that you maintain your Summer success. And hopefully contribute to filling any of those potential last-minute gaps that you do have so you are remaining profitable all season long - Good luck!
Salon Tracker x
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