Did you know that there are over 3.196 billion people active
on social media! That’s 42% of the world population! Obviously, your main focus
would be those in your local area, but social media has all of the tools to ensure
that you are approaching your target audience. It is important to make sure
that you are posting on a number of different social media platforms, however
the time you post could massively impact how well your tweet does and how many
people it reaches. There are thousands of articles out there that go into when
the best posting times are, but don’t worry you’re going to go to go searching
through them all, I’ll do that part for you!
Instagram
There are two factors that can influence the best time to
post; the day and the time. From doing some research I found that in the UK the
best days to post are on Monday and Thursday, with Sunday being the worst in
terms of engagement. The best times to post are between 8-9am, probably because
this is when most people are travelling to work and 5pm when a lot of people will
be leaving work, surprisingly, 2am is also one of the best times to post 🤷️.
Instagram in particular has some great tools out there for
businesses that allow you to see what your best posting times are. By making
your salon Instagram a business account you will also be able to access these
tools, giving you a better idea of when your best posting times are in order to
ensure you are receiving a high engagement.
Facebook is probably the most used social media platform by
salons, its not often hat you will search for a salon and a Facebook page not
come up (if you’re reading this as a salon owner and don’t have a Facebook page
I would highly recommend making one). In terms of the best posting day for
Facebook, Saturday and Sunday have the highest engagement, along with Thursday
and Friday also having a relatively high engagement. The best times to post are
9am, 1pm and 3pm, 3pm giving you the most clicks and 1pm giving you the most
shares.
Similar to Instagram, Facebook also has analytics allows you
to view all of your likes, reach, visits, people – basically it sums up all of
the information and data that your page is receiving and puts it into groups and
summaries for you. This will allow you to target your posts towards a specific age group or gender, which will further allow you to improve your Facebook posts.
Twitter
For a lot of you I would presume that you don’t have a
twitter page for your salon, but for those of you that do the best days to post
are on the weekend, with the best times coming at 12pm, 3pm, 5pm and 6pm. The peak time seems to be Wednesday between
5-6pm, again I think this is because this is when many workers are leaving
their offices.
By finding out the best posting times for you and your
salon, you will be able to increase your engagement, and hopefully this will also
result in an increase in customers! Once you figure out the best time for you
to post on your social medias you will be able to post your offers during these
times to ensure that they receive a higher number impression and reach your
target audience. I hope that this will help you improve your social media and increase
the engagement and impression you are receiving on your posts.
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