Viral Beauty Products on TikTok Shop

TikTok is one of the largest social media platforms to date. In September 2023, TikTok launched TikTok Shop. In just over a year, TikTok Shop has made just over $11 billion in GMV, making it an extremely successful move for them. It has never been easier than to watch videos on TikTok and have the product the creator talks about linked on the video and purchased in the same app. This blog will tell you all about the latest trending beauty products on TikTok Shop, which you can take into account when recommending and deciding which beauty products to stock at your salon.

 

Tanning

Supre Tan – Go To Black: This sunbed cream is arguably the best on the market. It is known to make you several shades darker after just one use. TikTok Shop alone has sold over 15,000 of these and it has a rating of 4.8/5 stars. These are currently priced at £24.97

Supreme Tan – Intensifying Cream: This is one of the newer creams on the market but thanks to TikTok, it has gone viral. The Supreme Tan Travel Size Tanning Bundle has just under 13,000 sales on TikTok Shop alone and has a rating of 4.6/5 stars. This bundle is currently priced at £12 but the full size cream is £20 and the gel is on sale from £25 down to £19.

2bTanned –  Intensifying Soft Gel: This sunbed cream is also fairly new to the market but has gone viral all over TikTok. 2bTanned formulated this gel due to feedback about how customers wanted to have the same results as their other gel but feel less sticky after application. It has so far sold over 10,000 units and has a rating of 4.8/5 stars. These are currently priced at £25.

 

Beauty

P.Louise – Bad B*tch Energy Lip Duo: This product is one of the top selling products in the history of TikTok Shop. This lip duo includes a lip conditioner and a lip oil to leave your lips soft and glossy. It comes in a range of different scents and the packaging is what makes these stand out. Over 1.4 Million of these have been sold on TikTok Shop with a rating of 4.8/5 stars. These are currently priced at £18.

Made By Mitchell – Blursh: Blursh is an affordable liquid blush that has taken the internet by storm. It comes in a range of shades suitable for every skin tone. Over 685,000 of these have been sold on TikTok Shop with a rating of 4.8/5 stars. These are currently on sale from £14 down to £8.

Hair

Nature Spell – Rosemary Oil: This hair oil went viral last year and is still a staple in most people’s haircare routine. It is great for hair thickening, length and overall strengthening. There has been over 780,000 of these sold on TikTok Shop with a rating of 4.7/5 stars. These are currently on sale from £8 down to £7.20.

Give Me Cosmetics – The Full Haircare Set: This haircare set is the ultimate bundle which includes everything you need to look after your luscious locks. It includes a shampoo, conditioner, hair mask, hair repair cream, hair serum, and heat defense spray. Over 82,000 of these have been sold on TikTok Shop with a rating of 4.7/5 stars. These are sold for £22.50 but are worth £71 individually.

 

All of these products are best-sellers on TikTok Shop and are the latest and greatest to add to your beauty collection. Visit TikTok Shop to have a look for yourself and maybe you will take these into account when deciding which beauty products to recommend and stock at your salon.

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