Feature of the Month - Filtered Marketing

It’s that time again! Our latest feature of the month is filtered marketing, and how you can use it to benefit your salon. Our customers often contact us asking for help sending out their latest campaign, mainly just because they want to make sure they’re doing it right. With the world becoming more and more digital, it’s important that you as salon owners use this to your advantage, and it can be done directly from our Salon Tracker Software.

One of the most obvious advantages to marketing would be that you can target certain customers and audiences. With our built-in sophisticated marketing suite, you can send SMS messages, emails and letters to your clients, however the SMS feature is the most useful to salons with around 98% of SMS messages being opened, making it the perfect way for you to reach out to your clients. Although it may be a thing of the past, you can also send letters and emails to your customers, our marketing suite does all the work for you, all you have to do is send them out.

Salon Tracker comes with 8 pre-filtered campaigns, a custom campaign and 20 marketing filters, however even with the pre-filtered campaigns you can still edit and change them to how you would like. Perhaps you want to try and attract customers who haven’t visited your salon for a while, the system will track customer spend and highlight the customers that haven’t had an appointment for a while. An example of how the pre-filtered campaign would look is:

Hi <<Forename>>

You are missed! All appointments booked before [ENTER DATE] will receive [ENTER DISCOUNT] discount.

<<CompanyName>> <<CompanyTel>> T&Cs Apply

A great way to make use our marketing suite would be by planning ahead and using our schedule feature. For example, if you are going on holiday, but you want to send out an SMS marketing campaign, you can plan it before and make sure that it will send even if you are away. Another great way that you can use our marketing feature would be to make sure that you are organised and prepared for any offers or deals that you will be doing. Say you are wanting to send a bank holiday campaign you would use our custom campaign feature; two pre-filtered campaigns can already be found on the software for a Summer sale and a January sale. An example of a campaign SMS message that you might want to send for a bank holiday deal could be:

Hi <<Forename>>

We are offering a free [ENTER VALUE] voucher with every booking made this week, which will be redeemable on bank holiday Monday!

<<CompanyName>> <<CompanyTel>> T&Cs Apply

After sending a marketing campaign you might want to see if and how it has effected your sales, with our reports feature our software will do the math for you. You can use the Sales by Hour report to see which times you might want to use the marketing features to help increase sales, for instance when you’re having a quiet period, and you just want to send out a little incentive to bring in some customers.

If you would like any more information on our filtered marketing or any of our software features, don’t hesitate to head over to www.salontracker.co.uk or call our office on 0113 350 8230 to book your software demo, our support team is available Monday-Friday from 9am – 5pm.

You can also trial salon tracker free of charge for a 2-week period, and we will also give you 50 free texts so you can test the marketing feature for yourself!

Salon Tracker