It’s that time again! Our latest feature of the month is
filtered marketing, and how you can use it to benefit your salon. Our customers
often contact us asking for help sending out their latest campaign, mainly just
because they want to make sure they’re doing it right. With the world becoming
more and more digital, it’s important that you as salon owners use this to your
advantage, and it can be done directly from our Salon Tracker Software.
One of the most obvious advantages to marketing would be
that you can target certain customers and audiences. With our built-in
sophisticated marketing suite, you can send SMS messages, emails and letters to
your clients, however the SMS feature is the most useful to salons with around
98% of SMS messages being opened, making it the perfect way for you to reach
out to your clients. Although it may be a thing of the past, you can also send
letters and emails to your customers, our marketing suite does all the work for
you, all you have to do is send them out.
Salon Tracker comes with 8 pre-filtered campaigns, a custom
campaign and 20 marketing filters, however even with the pre-filtered campaigns
you can still edit and change them to how you would like. Perhaps you want to
try and attract customers who haven’t visited your salon for a while, the
system will track customer spend and highlight the customers that haven’t had
an appointment for a while. An example of how the pre-filtered campaign would
look is:
Hi <<Forename>>
You are missed! All appointments booked before [ENTER DATE] will
receive [ENTER DISCOUNT] discount.
<<CompanyName>> <<CompanyTel>> T&Cs Apply
A great way to make use our marketing suite would be by
planning ahead and using our schedule feature. For example, if you are going on
holiday, but you want to send out an SMS marketing campaign, you can plan it
before and make sure that it will send even if you are away. Another great way
that you can use our marketing feature would be to make sure that you are
organised and prepared for any offers or deals that you will be doing. Say you
are wanting to send a bank holiday campaign you would use our custom campaign feature;
two pre-filtered campaigns can already be found on the software for a Summer
sale and a January sale. An example of a campaign SMS message that you might
want to send for a bank holiday deal could be:
Hi <<Forename>>
We are offering a free [ENTER VALUE] voucher with every booking made
this week, which will be redeemable on bank holiday Monday!
<<CompanyName>> <<CompanyTel>> T&Cs Apply
After sending a marketing campaign you might want to see if
and how it has effected your sales, with our reports feature our software will
do the math for you. You can use the Sales by Hour report to see which times
you might want to use the marketing features to help increase sales, for
instance when you’re having a quiet period, and you just want to send out a
little incentive to bring in some customers.
If you would like any more information on our filtered
marketing or any of our software features, don’t hesitate to head over to www.salontracker.co.uk or call our
office on 0113 350 8230 to book your software demo, our support team is
available Monday-Friday from 9am – 5pm.
You can also trial salon tracker free of charge for a 2-week
period, and we will also give you 50 free texts so you can test the marketing
feature for yourself!
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