As we all know social media sites such as Facebook and Twitter are a
great way to market your salon. As well as being one of the cheapest forms of
marketing, it is also one that reaches a wide audience so more and more
potential clients will be aware of your salon. Whilst having social media
accounts for your salon is all well and good, the larger your online presence
is, the more potential customers will hear about your salon. So, here are some
of Salon Tracker’s top tips on growing your online presence!
Competitions
Competitions are also a great way to
increase your salons online presence. Recent studies have shown that businesses
who run a competition will get more than double the number of clicks and
engagements from new or existing customers. This is because customers are more
likely to engage with you online if they feel they can get involved or
contribute something to your posts. The possibility of them winning a prize is
just another bonus for them. They’re also a lot more likely to do things such
as tag their friends or share your posts if you’re running a competition.
Facebook is a great platform to run a competition due to the large amount of
people who use it on the daily. One competition you could run is getting your
customers to like share and tag three friends in a picture to be in with a
chance of winning free tanning minutes, or a free cut and blow-dry. By having
people tag others and share your post it means it will reach a wider audience
and therefore help increase your online presence. Twitter is another example
platform where you could run a competition. This may involve your customers
sharing a hashtag related to your company, along with a photo of your choice to
be in with a chance of winning one of your prizes?
Online
Reviews
Online reviews are another great way to
improve your online presence. There are many different platforms you could ask
your customers to leave reviews on, such as Facebook and Yelp. One thing that online
reviews benefit towards is where your salon will place on web results. This
means the more reviews you get, the higher you will place on a search engine
when someone searches for a salon in your area. This will improve your salons
online presence due to the fact that more people will therefore hear about you and
will be able to view your page. This will then in turn boost sales and increase
customers in your salon. You may choose to encourage your customers to leave
reviews by offering them small prizes, such as free tanning lotion sachets or
10% off their next treatment. New customers will also be able to look at the
reviews and see if your salon is right for them before they come in. Most
customers have said that they will trust a salon with a mix of reviews, even if
there are a few bad ones, over a salon with no reviews at all. In order to obtain a positive array of
reviews you could target the market of your customers who you ask to review
your salon. Directing them towards loyal and frequent customers would increase
the amount of positive reviews you got, due to the fact that if they didn’t
like your salon or services, they wouldn’t keep returning. This means you can
improve your salons online presence in a positive way.
If you’re a user of our system let us know
your opinion by leaving us a review on www.capterra.com/p/81148/Salon-Tracker/#reviews
to get 1000 FREE texts or a £50 hardware voucher!
If you aren’t a user of our software at the
moment and are thinking of looking at getting a package, why not visit us at
Professional Beauty North next month, head to https://bit.ly/2KNI1Iu to get your
FREE ticket with us! We’ll be at stand E67, hope to see you there!
Or if you’d like a little bit more
information, give us a call on 0113 350 8230 or email us at Info@salontracker.co.uk
to speak to a member of our team!
Salon Tracker x
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