So, we’ve had the very best
of Spring and Summer… sensational football, glorious sunshine and BBQ galore
but now it’s time to get the cosy blankets out, put the kettle on and prepare
your Salon for the Autumn and Winter months to come.
We’re quickly
approaching the joys of spooking Halloween and festive cheer and I think you
all know what that means… a busy, none-stop salon most of the time. So, if you’re
wanting a few ideas on how to take some of the weight off of your shoulders when
it comes to managing the Salon this year… you’re in luck! Below I’ve listed 5
useful suggestions and ideas to get you started.
Upgrading your online
resources.
In this day and age,
online booking is such an important asset to any Salon. Recent research has
discovered that 35% of clients prefer
scheduling appointments during non-business hours and 25% of millennial's only
book appointments online! That number is huge, think about missing out on
25% off your potential appointments because your online booking isn’t in place
or isn’t up to date? That’s 25% of potential profit lost; let alone the 35% of
clients that like to wind down with a glass of wine in the evening and then
book their salon visits. Here at Salon Tracker, we include online booking in
our enterprise package and not only does it allow clients to book outside of
opening hours, but we also do not charge any more on commission per appointment
booked. What you see is what you get… no hidden charges! On top of this, it will
reduce the amount of time your staff spend on the phone making appointments and
free up time to spend on other things which will be needed as we approach the busy
season.
Training Salon Staff
You may have found
yourself losing track of time and completely forgot that your Salon Staff require
training, especially if they’re new to the system, Un-trained staff can result
in mistakes being made and time being lost. Now is the perfect time to schedule
some training for your staff before the calendar becomes full with Halloween
fast approaching and then the manic Christmas period. Lucky for you, we offer
unlimited free training with ALL of our packages! Just ring up, book your
training for a date that suits you and you’re all set to go.
Advertise your offers
Around this time of the
year, customers are all about saving a bit of money; with Christmas coming up
and all. As a result, when it comes to getting pampered… they’re on a budget.
So consequently, if you don’t advertise your offers widely, you’re going to
lose out on business. Blast them all all over your social media channels, promote
them and make use of your marketing section. Send an SMS campaign out to all
your customers including offer details. Many customers have given us feedback
and informed us that the money they spend actually sending the campaign is made
back just with a couple of bookings. So, if you’re sending out a text to 1000
customers for example, if only 4 of them were to book an appointment, you’ve pretty
much made your money back and more!
Create a look-book
Gather together a load
of looks you have created previous years and put them in a book to have in the
salon. You can also upload them to your social media pages so customers can
have a look at what your team is capable of and then refer to the image as
being what they want. Which not only makes it easier for your customers but also
easier for your staff as they have created the look before so it will be easier
the next time. Extra bonus – it increases engagement on your channels and your
reputation!
Make use of siteview
and mobile web app
It isn’t just going to
be your Salon that will be busy these following months, you, also will be busy.
Family events, friend gatherings, work do’s, Christmas shopping… it goes on and
on. This is where siteview becomes your best friend, out and about and
wondering if everything’s going smoothly in the Salon? Log into siteview and
have a quick look. Staff want to see what appointments they have scheduled for
the week? Log into siteview and they can have a look themselves.
There's our top 5 tips in preparing for the Autumn and Winter Months ahead, I know most of you will still be in shock that i'm even talking about winter yet but i'm afraid it is the 3rd of October! Yes October, yes less than 3 months to Christmas! Yes you need to start preparing now!
Salon Tracker x
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