Pictures are an underrated form of marketing. We are
surrounded by thousands of adverts on a daily basis that when we like or follow
a business online, people have a tendency to skip through elongated passage
writing. This is not due to lack of interest but more so due to what we presume
we already know about that particular business.
Pictures are not only more aesthetic but they are quick,
snappy, and, to the point. The right image might just make your customer want
to read on so choose tactically!
2. Gossip…
Salons tend to have a warm, cosy and friendly atmosphere
which is exactly what people seek on social media. The key with social media is
to be the person who you are behind the computer. Facebook and Twitter are
fantastic ways to sell new products or shout about promotions but the idea is
to be ‘social’, to create a persona that people are attracted to so that they,
in return, like and share your business.
Some marketing myths are that the more promotion and
marketing a company does, the more successful but this is not necessarily true
until you have built and established loyal clients. Many people like
originality and variety on their news feed; the key is to stand out, share
pictures, throw in some jokes and build rapport with customers as though they
are in your salon to make them feel at ease and valuable.
3. Cross Promotions
Connect with local businesses to cross promote to different
networks. This era’s media focus is largely surrounding celebrity culture which
has consequently given people more interest or made more aware of their
appearance. Why not try linking up with local gyms to find a new network?
Combine a prize package for people in your town to win a completely free
makeover and 5 free PT sessions? If this doesn't appeal why not try local
florists for events such as Mother’s Day or Valentine’s Day?
4. Social Media Metrics
One of the most important aspects of Facebook is knowing
whether it is growing your company. It might be worthwhile making a marketing
strategy to surround what works for you as a company. Measuring your strategy
will show you what your audience are more attracted to or offers that appeal to
them. There are many free measurement metrics that will give you the
availability to see when your audience are generally, most active too, which
can be your push promotion period.
Social media isn't just surrounding Facebook and Twitter.
Blogging is not as hyped as what connection media is, however it is just as
popular. The appeal with blogging is that someone can follow what you do and
see pictures, passages, tips you have to share and it can be shared through
Facebook or Twitter.
Why not try delegating a staff member for 10 minutes in the
day, where they can have the freedom to write an anonymous customer story of
the week, post fun and relevant articles, pictures or even health and beauty
tips of the week.
