Children in Need is right around the corner again! Here at
Salon Tracker we want to help in any way possible, and I’m hoping you do too. Your
salon is the perfect place to raise some money for Children in Need this year,
but it’s all down to the planning and preparation that you put in. There’s no
need to panic though, we’ve mustered up some of our best ideas for you to run
in your salon!
Raffles
One of the best ways to get your customers involved would be
by setting up some kind of raffle, give people that extra incentive for making
their donation. Maybe you could offer out a free treatment to those who win, or
a free voucher worth x amount. You could even use our SMS marketing feature to
send out an SMS message to everyone that participated, thanking them for their
donation, so make sure you take down any contact details for the customers that
contribute towards the cause.
Bake Sale
One of the most stereotypical methods to raising money for
charity is a bake sale, but if it works, it works! Get your staff involved, ask
them to bring in some cakes, biscuits, flapjacks, anything that tastes good
really! I’m sure your customers would love a little snack during their
treatment with a nice cup of tea or coffee. It’s also a great opportunity to
give your clients some extra information about the campaign, and why they
should join in.
Dress Up
Get people talking about your salon by getting all of your
staff to dress up, you can be as imaginative as you want! Be sure to let your
customers know why you are dressing up, as this could persuade them to leave a
donation. It doesn’t even have to be anything over the top, you could just all
wear something yellow for a period of time, or maybe just get wear ‘Pudsey’
ears. Anything to make your customers think “why on earth are they wearing
that???” as this gives you the chance to give them an insight into the cause,
and hopefully encourage them into make a donation.
Old pound coins
As I’m sure most of you know, the old pound coin has now
expired, meaning that you can’t spend them anymore. Well, I have some good news
for you! Children in Need are still collecting the old pound coins this year,
so why not ask your customers if they happen to have any old ones lying around
in the bottom of their bag, I mean, it’s not like they can use them anywhere
else!
Get involved
Don't be afraid to really get in the spirit of the charity event. Create a special offer on "Pudsey themed" nails. Donate a percentage of the profits to Children in Need and make sure its well promoted and your customers know about it. Your salon should aim to be as involved and interactive as possible!
Social media
With all this effort that you’ve put into your planning and
preparation, I’m sure you are wanting to raise a lot of money, for one of the
best causes. This is where your social media pages come into effect, you need
to make sure that you are posting across all of your social media pages so that
your customers are aware about the work you are doing. Not only does this
benefit the charity itself, but it also benefits your salons reputation.
Everyone’s a winner! Especially if you’re offering some sort of incentive with
every donation, as this could be the difference between a client visiting your
salon or not, and helping you raise some more money. You know what they say,
every little helps!
These are just a few ideas that you can use this year to
help donate Children in Need. It’s fast approaching so if you’re going to make
a real effort this year then you better get planning now, it will be here
before you know it! On the Children in Need website you can find plenty more
resources which can be very helpful towards your fundraising - http://www.bbc.co.uk/corporate2/childreninneed.
Just in case you didn’t know the
Children in Need appeal show is on the 17th of November this year,
and as always will be on BBC One, so make sure you tune in!
Salon Tracker
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