As we get into the month of October, there’s only one thing that’s on every salon owner and workers mind, Halloween. This and how their salon is going to take advantage of the guaranteed Halloween rush. Here at Salon Tracker we have come up with a few tips and tricks for you salon owners to take full advantage of to market your salon properly in order to have a happy Halloween rather than a horrifying one!
Spooky Social media
The first thing we recommend (and probably the most obvious) is to use social media. Make your customers and followers excited about Halloween and use sites such as Instagram to promote your incredible work from previous years. Advertise all your deals on social media outlets; put your salon out there! Start off your Halloween posts well in advance to give your customers chance to make a booking before you get fully booked, we recommend you start the advertising at the beginning of October or the end of September for the best results.
Deadly Deals
We also recommend you advertise deals and promotions for Halloween. For example, a ‘bring a friend’ scheme which includes 2 friends coming in for a Halloween look, and only paying for one. From this, not only are you attracting more people to make use of this deal and therefore selling more, but you are also attracting a wider client audience as one of your clients brings a friend with them, their friend could potentially become your regular client. You could also advertise things such as ‘pay for a Halloween makeup look and get eyelashes free' which is a bargain and as well as your current clients booking this, you will also find (if you advertise the deal effectively) that new customers will be choosing your salon over your competitors. Something which is not only beneficial in the short-term but also beneficial in the long-term as you have attracted new customers to bring regular profit to the salon. And these are only a couple of our sales ingredients to add to your cauldron to create the perfect recipe for a Happy Halloween.
Trick or treat!
It would be offensive to the Halloween season if you didn't have a plastic pumpkin filled with spooky sweets in your salon. Better yet, why don't you add some print out vouchers/deals such as 'visit again in November and get 30% off all treatments' or '20% off all hair and beauty products if purchased today'. Not only does this sales feature add to the spirit of Halloween and makes your customers feel welcome, but it will also encourage sales in the Salon and make the spirit a lot brighter than the Autumn weather!
Loyalty cards
The final thing we here at Salon tracker recommend is when new clients come for their Halloween looks, (trust us there will be loads) offer them a loyalty card or discount off their next treatment or appointment as this will then encourage them to revisit your salon throughout the year, not just at Halloween. This will then increase the amount of paying customers you have throughout the year and not just a these peak times and holidays. Making your salon a spooking success!
Inside of your spine-chilling salon
You're all well and good offering special Halloween offers but what use is a Halloween offer without the Halloween spirit?! Go all out on the decorations this Month. Make your customers want to come inside with your inviting display. Posters, cobwebs, witches, broomsticks, skeletons... anything is better than nothing.
Make one of your employee's head of Halloween so they can take full charge of the display and give you one less thing to worry about. Halloween is the perfect time to remind your clients that Christmas is near around the corner and start taking bookings now.
A freaky photo booth is something to consider. Something like a before an after picture where the client can show off their new hair cut, nails or makeup look which is not only rewarding for them but also shows off your salons skills and services.
So maybe Halloween isn't as scary as you thought and I'm hopeful that the thought of it no longer gives you the chills! For the run up to Halloween, I have included some of our favorite looks that we found on pinterest which may be perfect for your clients!
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