The key to upselling retail products in any business is to get your clients to see the value behind every product you are selling, both visually and practically. Retail sales are through the roof at Christmas as opposed to January, so prior to Christmas is a great opportunity to capitalise on the event as much as you can. Here at Salon Tracker we have come up with a few ideas that you can try out around Christmas to upsell your retail products and increase business profits!Christmas Gift Table
Visual merchandising is everything in terms of upselling your retail products at Christmas. Do you have a creative mind amongst the salon team? If so, set them a task to bring their artistic ideas to the table by creating a display with ‘Christmassy’ effect. The more appealing the display, the better the chance of those products flying out of the door. Make sure that the display is in a key sight-line, so that it will grab the customers’ attention and attract them to view the products. A spectacular arrangement of products will catch the eye of a client any day over a small shelf on the wall!
Add on’s at the till
If you currently use our salon software, you can generate reports of your bestselling retail products for the year and think about displaying these at the cash desk, to appeal to customers whilst they are paying for their treatments. Even if you don’t have software, I’m sure you have a good idea of consumer buying habits when it comes to your retail products, so get those best sellers high-lighted! Especially around Christmas time, clients might be inclined to buy one of your products as a gift for someone, so capitalise on this opportunity!
Baubles containing gifts
Novelty Christmassy accessories are another big seller when it comes to retail products, especially during the festive period. Anything that looks a bit glittery and pretty will appeal to your clients, and again, will make great stocking fillers! You can get hold of some clear baubles on EBay that you could put samples inside or put some ‘mini’ retail products in…great also for hanging on the Christmas tree if your clients are in to modernised décor!
Demonstrate the Products
Certain treatments involve products which tends to be the easiest product to sell since they can visualise the benefits. Skincare or hair-care are great products to upsell for longevity and prolonging treatments. Always make sure you give a good sales speech as to how products can benefit the client!
Events!
Holding an event is one of the easiest ways to upsell retail products. Mini treatment nights with a ‘refer a friend’ campaign is a great way to create enthusiasm within the salon and extend your target audience to friends of clients. If you invite clients to have a treatment with their friends or partners in the salon, then they are more likely to spend that little extra, as it turns the salon treatment in to a social event where the clients may not mind spending that little bit extra!
So I’m sure there’s something here that is worth a go to help you boost those retail sales…we hope that you have SUCCESS this XMAS!
Salon Tracker x
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