With Halloween, Bonfire Night and autumn festivities just out of the way, there’s no time like the present to throw yourself into your salons Christmas promotions. Year on year, the festive season proves to be a huge money maker for many salons but you need to be prepared for the January slump too! Here’s a bit of inspiration to keep your ideas fresh and eclectic this December.
Percentage off treatments on 1st day of advent
As we have discussed in our blog posts before, you don’t want to be renowned for giving too much discount too often, as then clients can then become accustomed to these prices leading to a refusal to pay full price. However, a one-off discount on a significant day, for example the first day of advent, could be a great way to increase those sales throughout December rather than cramming them into the final two weeks. You can do this through your salon software programme or use alternative advertising methods such as your social media pages or the good old poster in the window to notify clients early of your advent deal!
Black Friday Promotions
Black Friday is a huge opportunity for all businesses to capitalise on. Most large retailers offer Black Friday offers to price match competitors and reap in those pre- Christmas sales. It is also usually the last discount day prior to Christmas which means people are out to buy, buy, buy! See what discount competitors are offering and don’t be afraid to beat their offers if it’s for one day or weekend only! Ensure you promote these offers, through your salon software marketing feature, multiple times especially the day before Black Friday! Your salon should be high on the list of priorities for your customer to visit.
Christmas Freebies
There’s nothing like a complimentary gift to give to clients when they come for their winter treatment, even if it’s just something as simple as a free mince pie with their tea, or a nice hot choccy! A lot of salons also have sweets at the cash desk on a regular day; why not theme these up a little bit and have candy canes instead, or Christmassy chocolates like Quality Streets to get clients in the festive mood.
Social Media
Get people talking about your salon! The best thing about social media is that the messages are delivered instantly and on a mass scale. Your social media platforms are the best and fastest way to connect with your clients and target audience, to share incentives and to create news about your salon. Launches are another great way to get people talking, whether this is through competitions on your Facebook page or new product launches. Team these with a wintery themed picture and it is sure to attract some attention. The more publicity you can generate for yourselves on your social media accounts, the better the chance you have at improving your client base!
Salon Decor
Ambience is everything when it comes to a client remembering your salon. Especially during the Christmas period and into the New Year, you have to create an impression that will WOW client and prompt their return. Over the Christmas period, ensure you trim up with appropriate decorations. If your salon is usually decorated classically, make sure that your Christmas trimmings reflect this. Likewise, if your salon is ultra-modern then make sure you go for some contemporary sparkle. When it comes to the start of the January, ensure that your salon has had a good tidy, is newly organised and is ready for all your New Year services. After Christmas, everyone is in the ‘New Year, New Start’ mind set, so make sure that your salon indicates that you as a business are also fresh & prepared for the year ahead.
January promo vouchers
January is always a bleak and slow month for everybody and at best we all know that salon sales dwindle off until the Valentine’s Day period. A good way to increase custom in January is to create a ‘new-year return’ voucher/coupon. Hand these out to clients in December when they come to pay for their Christmas treatments, offering them something like £5 off their next £50 spend in January or 10% off spends over £40, valid from 1st to 31st Jan. This is sure to put a spring in the step of your customers and you should see a good return on investment by getting a few extra’s through the door at the start of the New Year.
Hope this helps, Salon Tracker x
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