Every now and then, we all get writers block, but you guys are lucky because we are here to help! Our aim with this blog is to give you inexpensive ways to market your salon as we approach this busy time of year! So whether you have big or small businesses with lots of budget or no budget, we urge you to read on, because we have something for everyone to enable you to cash in on the festive spirit. • Think about a place where you can be effortlessly yourself and write about your passion in hair, beauty and all things industry related. Sounds great doesn’t it? Well this could be you if you start a vlog or blog. It’s also a great way to sprint your salon up to the top pages of Google and other search engines and all it takes is some creativity and a little research.
• We have highlighted the importance of salon reviews in one of our previous blogs surrounding Facebook but it’s not just there where we urge salons to get reviews from. Google+ and other online directories like Trust Pilot all help to establish a base following.
• Link up with local businesses and cross promote one another. For salons you could access nearby florists, bridal gown shops and gyms etc to up-sell each other’s products. This can help you in the long run as opposed to just immediately.
• This flows nicely into competitions. Why not try running a local competition and include other businesses in your nearby area? This allows you to share audiences amongst each other and therefore encourage more individuals to get involved. Christmas is a great time to run competitions. It allows consumers to save money around the festive period if they do win the prize which is all the more reason to get involved!
• Offer a referral programme! This is one of the best and easiest ways to gain a new customer simply because clients trust their friends. You can spend thousands on marketing but a referral is an honest and unbiased view point from someone external to the business.
• Are you using social media to its full ability? If not try to focus on three channels and then work onward from there. Most channels are free but do offer paid advertising and I would strongly recommend this route too. Just ensure you read up about it prior to doing so. We have some great ‘How To’ blogs that you could research into for paid advertising.
• Showcase current offers, gift cards, promotions and retail products around the salon and discuss them as often as you can. A great area to upsell is at the reception desk when your client is paying. This could be upselling gift cards as stocking fillers or even be a gift from the salon that you throw in for the festive period.
• Salons are known to be busy around the festive period so your answer machine message should be as bubbly and engaging as possible. All the more reason to put your most popular Christmas promotions and opening hours on there.
• Is there anything else festive you can upsell? Christmas is a great time of year to bring in Christmas drinks, mince pies and Christmas themed cupcakes- this could even be charity related over the festive season.
• Use the window for window shoppers! This is a fantastic place to market the best treatments and services you offer- so go all out! Think about Xmas gifts and popular treatments around this time of year and add a little sparkle to give it the WOW factor.
• Is it possible to offer a gift wrap service for your retail products? We just love this idea because it’s not something that everyone can do but it wonderfully sets you apart from your competition.
• Are you using your SMS marketing to the best ability… implementing subtle Christmas reminders is a great way to keep your audience engaged? Tell them about gift options you have or even Boxing Day sales treatments you are planning on introducing. We can guarantee you will book up sooner rather than later.
• Over the past year we have accumulated quite a few salons offering “flash” treatments. What we love about the idea of a flash treatment is that it allows you to get in and out while you are Christmas shopping! Obviously not all salons like the idea of offering fast services so why not try the ‘two treatments at once’ approach. The idea that we can get our brows and pedicure done simultaneously is great around the Xmas period! It allows us to lay back and relax while we get two treatments done! Great way to upsell other treatments too!
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