Feature of the Month: Marketing

This blog will run through the marketing feature on Salon Tracker and how to use it.

Did you know you can also use Salon Tracker to notify your customers of any offers or campaigns? The ‘Marketing’ section on the Salon Tracker software allows you to send out marketing emails and SMS text messages to your customers to make them aware of any offers or discounts you may have running.

Why is Marketing beneficial to your salon?

Marketing is one of the key strategies to increase customer loyalty. Using these features that we provide in the Salon Tracker software will allow you to increase the chances of having returning customers, as if they are informed about upcoming offers or discounts they are more likely to purchase them.

The drop down button on the ‘Filter’ section in the ‘Marketing’ section gives you premade marketing templates of SMS text messages for you to send to customers. There are sections that you can personalise to the customers’ names and tailor to your specific offer.

Pressing the ‘Send Email’ button in the ‘Marketing’ section allows you to export your customers to your Mailchimp account, or the CSV button. This allows you to create marketing emails in Mailchimp and to send it to the relevant customers when created.

Pressing the ‘Send SMS’ button in the ‘Marketing’ section allows you to send a customised SMS text message to your customers. You can select the template at the top of the marketing page before you press ‘Send SMS’ in order to get the most relevant template for the offer you are introducing. You can also send yourself a preview before sending it out to customers.

 

When signing up for our free trial, you will receive 50 free SMS credits! So why not begin a free trial today?

 Call us on 0113 350 8230 or drop us an email at info@salontracker.co.uk

Salon Tracker x