Now that Spring and Summer are approaching, this is when the
busiest salon period starts. This applies to all salons, but especially
tanning. Customers will be eager to get their holiday appointments booked in,
so that they have their bouncy blowdrys, fresh lash extensions and build up
that base tan before their Spring and Summer get-aways.
With this in mind, you should be preparing your salon for
the busy months ahead. This blog will give you the tips and tricks needed to
ensure you are ready for the holiday rush!
Tanning
Tubes
If you are a tanning salon, a vital part of your preparation
will be ensuring your sunbeds are retubed! At Salon Tracker, we recommend your sunbed
tubes get replaced after 850 hours of usage. Retubing your sunbeds is an
essential part of ensuring your customers have a deep, long-lasting tan, as the
UV rays will be stronger.
You made need to warn customers to reduce their regular
minutes by 3, as the first 100 hours of the new sunbed tubes will be more
intense than usual.
Retail
Stock
An essential preparation technique for every type of salon
is re-stocking their retail products for the Spring and Summer! As customers
will be coming in more regularly, they are more likely to purchase retail products
along with their visits. This means your salon will need to be ordering in more
retail products for this period.
If you are a tanning salon, we recommend purchasing your
retail products from Bliss. They sell sunbed creams, sachets, tan shots,
goggles and many more products!
We would also recommend them for stocking up on salon
supplies such as sunbed sanitiser, hand towels, head rests, posters, sachet
displays etc. for if you also need a restock of these supplies to prepare you
for the busy period!
Bliss Direct Welcome to our World of Tanning - UV Lotions & More
Enterprise
Package
Salon Tracker is an essential when it comes to busy periods in
salons. Our Enterprise package is a great way for customers to be able to book
in advance for appointments and sunbed slots, to receive their desired date and
time without having to be added to a waiting list in busy periods.
Our Enterprise package also allows you to access reports,
take-ins, bookings and customers remotely and can be accessed on any type of
device, meaning that if you do not have time to run reports while in the salon,
these can be run from anywhere at any time.
Our Enterprise package is £90/month + VAT, and has many more
important features. Give us a call on 0113 350 8230 today to enquire about upgrading!
Marketing
Marketing is a useful tool to use during busy periods. Encouraging
customers to book in advance will mean that they will be able to receive the
desired date and time they prefer as if they try to walk in or book too late during
a busy period, they may face disappointment.
If you are on our Enterprise package, marketing your online
booking link on your social media pages is a great way to encourage customers
to book in advance so they can get their appointments before it’s too late.
If you are on our Professional/Enterprise package, sending
out marketing emails and SMS texts are great ways of reminding customers to get
that appointment booked in that they have been thinking about. This can be done
in the ‘Marketing’ section of Salon Tracker.
To purchase SMS credits or for help connecting your
Mailchimp account to Salon Tracker, just give us a call on 0113 350 8230 and we
will be happy to help!
All of these features are great ways to prepare your salon
for the busy months coming!
Salon Tracker x
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