This time last month I’m guessing you were rushed off your
feet, and now maybe not so much... For many of you, January tends to a quieter
month where sales can be quite slow, so this is where you need to use all the
marketing tools you can to ensure that you’re still generating those sales.
January also gives you the time to re-evaluate your salon, this could be by updating
the pricing, looking at new services and retail products you might want to
introduce, giving the walls a fresh lick of paint and just reflecting on the
last year to see what you could do even better!
There are multiple approaches you could take in your quiet
periods to really boost those sales: 1.
Aim to get new customers in 2. Reward
you most loyal customers 3. Target those
that haven’t visited your salon for a while 4. Refer a friend.
Aiming for New Customers
Obviously, you’re always wanting to get new customers in, but
you might not always have time to sending out marketing campaigns and really push
to get those new customers in your salon. And January gives you the perfect
time to do this. Social media, as we all know, has become one of the best places
to market your salon on, especially Facebook, as it gives you a free platform to
post all of your offers and campaigns on. An example of a campaign that you
could run would be a discount of their first visit, for example you might offer
£10 off or 30% discount, whatever you feel most comfortable offering! This is a
great way to get new customers into the salon, who doesn’t love a discount?
Rewarding Loyal Customers
Seeing customers return to your salon over and over again
has got to feel rewarding, so why not reward them in return! With Salon Tracker
there is a great feature in the marketing suite which enables you to filter out
your best spending customers, you can filter this to your best 10, 25, 50, however
many you want, you can filter it for the past year or past couple of months, it’s
really up to you. You will then be able to send out a text message to your best
spending customers, an offer you could reward them with would be:
“Hi <<Forename>> Thank you for a great 2018! For
your amazing loyalty we would like you offer you 50% off any treatment in January.
We hope to see you soon! <CompanyName>”
Customers That Haven’t
Visited in a While
How many times do you think you’ve only seen a customer once
or twice? Or maybe you haven’t seen them for a few months? Well, why not entice
them with an offer to try get them back into the salon. Again, are marketing suite
gives you the ability to easily filter out which customers haven’t had an appointment
booked in the past x amount of time, this could be the last 3 months, 6 months,
the last year. There is also already a pre-filtered SMS message with this that
you can quickly alter to fit what sort of campaign you want to send out. The message
on Salon Tracker is:
“Hi <<Forename>> You are missed! All
appointments booked before [ENTER DATE] will receive [ENTER DISCOUNT] discount.
<<CompanyName>>
<<CompanyTel>> T&Cs Apply
So, with this you can enter in whatever discount you want,
or you can just delete the pre-filtered message and write in your own, again
its completely up to you!
Refer a Friend
Did you know that 1/3 people come to a brand through a recommendation!
This is a huge area that you should be targeting, as it proven to increase your
client base and these customers will often have a higher retention rate,
especially if they come through a loyal customer that loves your salon. It is important
to decide early on what sort of offer you want to give for someone referring a
new customer to your salon, and I would also suggest that you track your
campaign to see if customers are returning once they have been referred to your
salon to see if it is worth the extra effort. This again is a campaign that can
be sent out directly from the Salon Tracker system. I would suggest only sending
out the refer a friend campaign to your most loyal and highest spending customers,
as if you send it out to someone that has only visited your salon once you will
be less likely to receive anything from it and it could also tarnish your reputation.
With the filters on Salon Tracker you can ensure that you only send out the
campaign to those you want, by selecting, for example those that have spent
more than £200. The message that is ready made on the system is:
“Hi <<Forename>> Special offer on [ENTER
PRODUCT/CATEGORY/TYPE]. Bring a friend along and receive the 2nd treatment
free! <<CompanyName>> <<CompanyTel>> T&Cs Apply”
If you are wanting to send out a different campaign offer you
can just change the message to suit the offer you are wanting to use for your
refer a friend campaign.
I hope that these few different marketing approaches to the quieter
periods in January have been of help to you. As I mentioned though, January isn’t
just about trying to improve and increase your marketing, it is also a time to
get some jobs and tasks done that you might not have had chance to do for a few
months whilst you have busy. So, make sure that you use this time to not only
think of new ideas and campaigns that you could offer, but to also get on top
of any of those boring jobs you don’t want to do!
If you are a customer of ours and need any help with the
marketing suite on the software, then please don’t hesitate to call 0113 350 8230
or email us at info@salontracker.co.uk and someone will be there to help you out! We
do offer a free demo and 2-week trial of the software where you will receive 50
free marketing texts, so you can test out a marketing suite!
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