But now, it’s business as usual and we all know that January can be a bit of a quieter time for us, but what not a better time to create a plan of action to ensure that you have a successful 2019! It’s also a great time to have a spring clean and re-organise the salon, as there’s nothing worse than having leftover Christmas accessories and old stock dotted about at the start of the New Year. You need a fresh space for a clean positive start.
Do you have a marketing or business plan for this year? If not, this may be a good place to start. Sit down with your team and discuss how 2018 went and where you think there may be room for improvement. This then gets all your staff members involved and interested in helping you to grow the business this year and allows them to set personal targets for development too. Good sections to implement in to your plan are:
- Objectives for the year
- Goals to set in order to achieve these objectives
- Competitor analysis (to identify how competition are pricing their products)
- SWOT analysis, to work out if there are any external factors that may affect the business or affect your targets. It’s good to plan contingencies around this early if you can.
- Marketing Strategy and how you are going to reach new customers
This will then give you a concise structure and a bit of something to work towards throughout the year, rather than going into it with a blank canvas. A marketing plan also gives you something to measure at the end of 2019, in order for you to see what you have achieved clearer. Also, with your marketing tactics, our sales team have lots of knowledge to be able to help you with some campaigns, and if you are a user of our software you have our in-built marketing suite which gives you tools to target certain groups of customers with your promotional messages. We are also going to be adding some extra exciting features in terms of marketing in to our software this year! Introducing our new Salon-Assist: we will soon be able to run your shops adverts and promotional messages on a tablet whilst clients use this to check-in for their appointments! Keep posted on our news page for more updates.
If you’re not already a user of our software, now’s your chance to book in and get your own salon-management system installed fresh for the New year! You can also trial our system FREE for a fortnight, in order to get a feel for how our software can enhance your salons performance. We’d love for you to join us so that we can help to boost your salons profits!
So, we hope that 2019 is a successful year for you and if there are any bits that we can help you with please call us on 0113 3508230 as our sales team would love to help!
We look forward to working with you, let’s have a fab 2019!
Salon Tracker x
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