Feature of the Month: Annual Charts

Hello, Happy New Year! How has everyone’s first week back been? Hope you’ve all caught up from Christmas and are back in to the swing of things!

We know you’ve had a busy few weeks, but have you managed to squeeze any time in to sit down and start planning yet for 2019? A new calendar year is always a good time to look over your business performance from the last 12 months and is a great way to organise your KPI targets for the upcoming year.

So, we thought that for our January feature of the month we’d talk about one of our most helpful tools on the software, that enables you to analyse previous years – and these are our; Annual Charts!

Ranging from your annual booking information to total sales profits, our charts offer clear concise information, allowing you to easily identify sales patterns and peak months.

For your months that may not have been as busy, these charts then allow you to analyse this and forward-plan for similar times this year. So, for example, say in January and Feb you notice that your sales drop off (which is probable after the Christmas period), you can then plan some promotional campaigns to notify clients of towards the end of December, in order to get a bounce-back of footfall in those upcoming quieter months.

Equally, your charts also monitor peak times of day, in order for you to see when your client’s preferred times of day are. A benefit of this report is that you can run ‘Happy Hour’ offers over the hours that are not as high in demand, discounting certain services to hopefully prompt clients to pop-in to the salon during those times. Salon Tracker also has a tool where you can set auto happy-hour services, meaning that our system will alter the prices to your discounted rate in the background over those time-periods, so you no longer have to worry about it! (If you want any more info on how we can set this up, please fill out our contact form after reading and we’ll be in touch!)

You can also identify customer behaviours, for example the charts will show you the average spend of each of your customers and also the age ranges categories of those, for you to get an insight in to the price ranges that best attract each group of clients. From this you can then tailor your marketing to suit each age category accordingly, using our age range filters within the software. This way you can advertise products of similar price ranges to those relevant customers.

All of our charts can be easily exported to print or saved as PDF’s, for you to keep an archive of those for if you ever want to run over these figures at a later date. These are also all accessible from our Site-View application, meaning you can even run these charts using your smart-phone or tablet from the comfort of your own home! 

And so, if you are currently a user of our software, you will find these charts in the reports tab on our system. If you are new to Salon Tracker or are looking to try out a software in the near future, these charts are also available on our free 2-week trial, simply fill out your details at https://bit.ly/2Qsv3Ei and a member of our team will be in touch!

Happy January Planning!

Salon Tracker x