Christmas is just around the corner again! Can you believe it?
It feels like just two minutes ago that we were saying this last year. With this in mind here at Salon Tracker we want to share with you all our top tips on how to get your salon ready for the festive season. This one of the busiest times of the year for many salons ensuring you’re doing the right things to draw in customers and optimise your profits is very important.
Decorations
Decorating your salon in a festive way is
sure to draw new and existing customers into your salon. Decorations such as lights, tinsel and
Christmas trees will catch the eye of passers by and encourage them to come
into your salon.
Offers
When it comes to the festive season, we all
love to feel like we have a good deal! Doing special offers around this period
will help ensure you have the largest number of customers possible. Different offers on your services and retail
will for sure encourage your clients to treat themselves just a little bit more
over the Christmas month. One offer you could do on retail products is 3 for
the price of two. This may encourage people to buy your retail products they
may have overlooked if it wasn’t for this offer. Offering a percentage off some
of your salon’s services will also help when it comes to attracting customers,
both new and existing.
Competitions
Competitions are also a great way to
celebrate the festive season in your salon.
You could run competitions such as ‘pick the prize out of the Santa hat’
or run a Christmas jumper competition where the best jumper gets a voucher for
your salon. These competitions will keep up morale in your salon and help customers
feel included with the way in which you run your salon. These will also
encourage people to come into your salon due to the excitement of the
competition and the chance of them winning one of the prizes. As well as these in salon competitions, you could also run a social media competition. You could ask customers to take 'selfies' of your handy work and post them online tagging you or with a specific hashtag in order for the chance for them to win a prize of your choice. This will help other people who may not know about your salon see some of your work and then book in for an appointment.
SMS
Marketing
SMS marketing is also a great way to spread
the festive joy with all your salon customers whilst also reminding them to
book a visit to your salon. Using the marketing suite on Salon Tracker, you can
send out unique campaigns to all your clients wishing them a Merry Christmas
and to remind them all to get their Christmas bookings in before its too late.
You could also use this feature to send out booking reminders to ensure the
smallest amount of no shows are possible in order to make optimum profit during
this busy period.
No comments:
Post a Comment