Getting your Salon Ready for Christmas!

Christmas is just around the corner again! Can you believe it?

It feels like just two minutes ago that we were saying this last year. With this in mind here at Salon Tracker we want to share with you all our top tips on how to get your salon ready for the festive season. This one of the busiest times of the year for many salons ensuring you’re doing the right things to draw in customers and optimise your profits is very important.

Decorations

Decorating your salon in a festive way is sure to draw new and existing customers into your salon.  Decorations such as lights, tinsel and Christmas trees will catch the eye of passers by and encourage them to come into your salon.

Offers

When it comes to the festive season, we all love to feel like we have a good deal! Doing special offers around this period will help ensure you have the largest number of customers possible.  Different offers on your services and retail will for sure encourage your clients to treat themselves just a little bit more over the Christmas month. One offer you could do on retail products is 3 for the price of two. This may encourage people to buy your retail products they may have overlooked if it wasn’t for this offer. Offering a percentage off some of your salon’s services will also help when it comes to attracting customers, both new and existing.

Competitions

Competitions are also a great way to celebrate the festive season in your salon.  You could run competitions such as ‘pick the prize out of the Santa hat’ or run a Christmas jumper competition where the best jumper gets a voucher for your salon. These competitions will keep up morale in your salon and help customers feel included with the way in which you run your salon. These will also encourage people to come into your salon due to the excitement of the competition and the chance of them winning one of the prizes. As well as these in salon competitions, you could also run a social media competition. You could ask customers to take 'selfies' of your handy work and post them online tagging you or with a specific hashtag in order for the chance for them to win a prize of your choice. This will help other people who may not know about your salon see some of your work and then book in for an appointment. 

SMS Marketing

SMS marketing is also a great way to spread the festive joy with all your salon customers whilst also reminding them to book a visit to your salon. Using the marketing suite on Salon Tracker, you can send out unique campaigns to all your clients wishing them a Merry Christmas and to remind them all to get their Christmas bookings in before its too late. You could also use this feature to send out booking reminders to ensure the smallest amount of no shows are possible in order to make optimum profit during this busy period.