Competition
Why not hold a competition for your customers to get them engaging
with your business, whilst raising money for a great cause. You could hold a ‘Best Tache’ competition and give the winner(s) a free service of there choice. This
would massively help with the engagement between you and your customers, as
well as raising awareness and will hopefully get more people involved with the
charity.
Offers
Offers are a great way to get the attention of not only your current customers but also potential new clients, so this is a great chance for you to
not only bring in new customers but to also raise more money for the charity
and really get involved with the cause. You could also send out an email or
text message to your customers letting them know that you are taking part in Movember
and fundraising for the cause. Here’s an example of a text message that you could
send out:
“This year we’re
supporting Movember, anyone taking part will receive a £5 shave, all proceeds
will go to the Movember Charity fund!”
If you aren’t a customer of ours, our marketing feature of
our software enables you to send out a text message directly from the system, which makes it very quick and easy to send out a text to all of your customers or just a filtered selection.
Donations
When customers are paying for their booking, remind them that
you are contributing towards Movember and ask if they would like to make a
donation, you could even match every donation made by your customers. Be sure
to make your customers aware of this to really increase your number of donations.
Or you could just put out a charity pot on your reception desk, and just ask
your customers if they wouldn’t mind leaving a donation.
Mo-Ment
You could even go all out and home a ‘Mo-ment’, all you need
to do is sign up on the Movember website (https://uk.movember.com/)
and choose to host a ‘Mo-ment’. This would be a great way to get people engaging
with the charity and your salon, you could host a number of challenges and
competitions on the night to raise money for the cause, it would also help to
increase the awareness of your salon as people would here about what you are
doing, which creates an interest.
It’s all well and good doing a competition or an offer but
you need to make sure that you are marketing it to your customers and people in
your local area, to ensure that people are aware of what you are offering! This will massively increase the number of people entering or visiting your
salon and will therefore only increase the number of donations you receive due to the number of people getting involved. Social Media is by far the best
way to market to your customers. Facebook is massive platform for salon owners
so make sure that you are using this to your advantage and promoting Movember
across these, as well as letting everybody know about what you are doing to
help the cause. Instagram is also a great place to post photos for the charity,
for example why not post a picture of your clients or staff that are
participating, and ask them to post on their pages too in order to spread
awareness. As I mentioned you could also send out a text message to your clients,
this is a great way to market what you are doing as it is going directly to
your clients mobile phones.
I hope that this has given you some inspiration for Movember
this year and that you will all chip in and help raise awareness and money for
this great cause! For any more information please visit the Movember website at
https://uk.movember.com/.
Salon Tracker x
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