I think
we’d all agree that January is the longest month of every year. It’s cold,
we’re all running low on funds and the one thing we’ve been looking forward to
all year is over -(Christmas). So how about we make your January a little more
exciting this year and give you a rundown of how you can take a little of
Decembers joy with you into dull January!
I’m sure
you’re all aware that December is booming with appointment after appointment
meaning your revenue is more than likely double your average month! Yet once
all the festivities are out of the way and everyone sinks back into reality it
might almost appear like a ghostl town in the Salon. Well I’m about to tell you
how you can turn that around by investing the extra profit from the run up to
Christmas in all the right ways.
Send
a simple Happy New Year text to all your clients!
Show
your customers some love with a text on New Years day, not only will this bring
a smile to their face but also remind them of your Salon and push them to book
in. A little offer wouldn’t harm either, whether it be a small or big one!
Nothing
beats a bargain to cure the January blues
The good
news is that from all the extra profit made in December, you have room to give
or take a little bit in January. Hold some offers that will draw your current
clients and new clients in to keep you and your staff busy in the quiet couple
of months. For example 30% off any retail product on the day of appointment.
Spread
some festive cheer
For
everyone that visits in December and spends over £30 for example, give them a
voucher with their receipt for something like 10% off in January to keep them
coming in. You might not be getting your maximum profit here but you’re going
to need all the appointments you can get in January! Plus, what you earned in
December can account for this.
Invest
it
Is your Salon
looking tired and dull? The New Year is the perfect opportunity to fix that!
Treat your Salon to a makeover, have something to show for the profit you made
over xmas. It’ll be much more rewarding when you have something to show for all
the hard work you and your staff put in over the festive period.
Give your
staff that well-deserved promotion
Have
some staff that you really appreciate and feel they deserve a promotion? The
new year is a perfect opportunity to give them that. Even if it’s just a little
one, a promotion is a massive motivator for your staff which will increase the
quality of their work and their loyalty to you!
And
that’s how you can make the most out of your Festive profits this year… spend
wisely!
Have a
lovely Christmas and a very happy new year!
Salon
Tracker x
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