I can’t believe I’m saying this, but Halloween is right around the
corner again! This is a great chance for you to get your creative brain on and
do some Spooktacular marketing 🎃. We’ve compiled
together a few ideas that you can use this Halloween, carry on reading to find
out all our tricks and treats for your salon marketing!
SMS Marketing
Campaign
Sending out a marketing campaign to your customers is a
great way to get them into your salon, so why not give it a good for Halloween
this year. If you have Salon Tracker then you can do this straight from your
software, as long as you have some SMS credits on your account. Think of a
spell-binding offer that you can send out to your customers, for example:
“Show this text in the salon to receive a spine-tingling 25%
off any of our Halloween treatments! Hope to see sooooon!🎃💀👻”
Although more than likely you will have to pay to send out
an SMS campaign it is a great channel to use, as your campaign is going
directly to the customer.
Competition
Hold a competition across your social media platforms, you
could do something like “tag us in your best Halloween look for the chance to
win a free beauty treatment! 3 lucky winners will be picked!”. Not only would
this increase engagement between you and your clients it would also help to
spread the word about your salon, and could increase your clientele!
Offers
When I think of Halloween, the first think that comes to
mind would be going out trick or treating! Well, why not incorporate that into
your salon this Halloween, you could put loads of offers in a pumpkin bowl and
let your customers pick one out at the end of their treatment. This will not
only get your own customers excited and engaging in your salon, but it will
also increase awareness as customers are likely to tell others about the
amazing offers you are giving out!
Décor
Why not get into the Halloween spirit and decorate your
salon, nothing too over the top, you don’t want to scare away your clients😂.
Just making your salon look inviting, so that customers and potential customers
want to come in, who knows it could be the difference in a potential customer
coming to your salon instead of your competitor down the road!
I hope that some of these ideas are useful to you and that you can really boost your engagement and clientele in the upcoming Halloween Season! If you would like to get booked in for a demo and free 2 week trial of our software don't hesitate to contact us on info@salontracker.co.uk or call on 0113 350 8230.
Last but not least, we will be exhibiting at the Professional Beauty North trade show on the 21st and 22nd of October, feel free to drop by we are on stand E67. You can register for your free tickets to the event here https://registration.n200.com/survey/3pud1tsgfmxw1?actioncode=PWEB1
Salon Tracker x
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