If
you’re unsure as to where the year has gone, and how we ended up in November
with only 6 weeks left until Christmas day, then good. We’re in the same boat.
Now you’re on board… I’m going to fill you in with 6 ideas’ (one for every week
we have left) as to how you can keep not only your clients happy, but your
staff as well.
Your
elves
I think I’m right when I say,
without your staff, your salon would be unmanageable, right? Your staff are
working hard to maximise your sales and make your clients happy day in day out
therefore they deserve a little bit of a treat, especially in the midst of a
busy Christmas. What to do? STAFF NIGHT OUT! A Christmas night out with all
your team is essential this Christmas. It gives your staff something to look
forward to and keeps them motivated. The next time they have that ‘mid-day
meltdown crisis’, they’ll soon forget as they look ahead to their night out. Whether
it be a meal, drinks or bowling, your team get the opportunity to know each
other outside of work and therefore allows them to work well in a team inside
of the Salon. Beneficial for everyone! If you haven’t got yours booked yet,
book it soon and let your staff know to give them that boost they need before
your salon sales boom.
Advent
calendars
Now we
all love a good advent calendar. The joy of waking up on a December morning to
a scrumptious chocolate gets us all a bit giddy for the big day. So why don’t
you make your staff giddy to come to work? Go out and buy them their favourite
brand advent calendar or get creative and make your own! Surprise them with it
on the 1st Dec. This gives the perfect personal touch, making your
staff feel appreciated and the results will show!
Not only
is it a good idea to get your staff an advent calendar, but why not have one
for your loyal clients too? Now we can’t have our expectations too high and
expect them to come every day of advent… but a little treat every time they
visit in December is definitely something to consider. It doesn’t have to be
chocolate. It could be a range of things, like 10% off all treatments or buy
one retail product and get another half price. All of which will not only
encourage your customers to revisit but also boost your salon profits,
entitling you to a Merry little Christmas.
Deck
the halls
Nobody
wants to walk into a miserable salon, especially at Christmas time. Your salon
needs a festive makeover. I know you might be thinking there’s too much to do
in such little time but there are ways you can make it easier for yourself. For
instance, why don’t you delegate the decorating of the salon to a keen staff
member? Give them an affordable budget, a few inspo pics and a realistic deadline
and that’s your Christmas décor covered!
Top tip:
Pinterest is full of amazing inspo pics for your Salon décor!
Secret
Santa
Plan a
secret Santa. Discuss with your staff and decide on a theme and budget. Then
put all of your staff names (including yourself) into a Santa hat and allow
each staff member to pick a name out with their eyes closed. They mustn’t reveal
the person they picked out to anybody or go over the budget. Secret Santa is a
way to let your staff have fun and bond as a team but also remain motivated as
they have something to look forward too at the end of the busy period!
What wait
time?
We
understand that sometimes appointments run over, which can leave your other
clients frustrated when they have to sit reading magazines they’ve already read
5 times because the client in front of them was late to their appointment…
again! So why not make the waiting room a place where your customer’s actually
want to wait? Place bowls of sweet treats for them to enjoy along with
complimentary drinks and in date magazines. A TV is also a nice touch and the sofas
have to be comfy. These simple niceties will make your salon the talk of the town and
make your appointments run so much smoother!
Santa’s
social media sleigh
I know
it’s Christmas, but a silent night on your social media this Christmas is the
last thing we want! Aim to post on each hub at least once a day, more if you
can. And I bet you’re wondering “what am I supposed to post about so often?”
and “how am I going to find the time?” well we’ve got the answers.
In terms
of your posts, you can market your festive offers but try not to make this your
only post. Tips, blog post links, competitions, quotes which your audience can
relate too and behind the scenes pics are always a hit. By doing this, your
clients can relate to you and will find themselves looking for your posts
because they enjoy them so much. It’ll also increase your brand name and
attract more clients!
Time?
Yes, you may think that posting every single day is going to take a substantial
amount of time out of a busy day running up to Christmas but I’m going to let
you in on a little secret… Hootsuite is an amazing social media management
system that allows you to schedule your posts way ahead of you. You can plan to
sit down once a week and organise your posts with Hootsuite and have them all
done in less than an hour. One perfect way that you can stress less this
Christmas!
And that's a wrap! Only 6 weeks to go 🎅😆
So here’s
to the start of a jolly Christmas!
Salon Tracker x
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