Not to worry, Salon Tracker has some festive favourites lined up on how to keep your Salon successful this season and ahead of your dreaded competitors - all you need to do is take it in and put it into action.
What you need to grasp first is that this Month will almost definitely be the busiest time of the year for your Salon, therefore trying to attain more customers isn’t what you need right now. Instead, focus on the following 5 important things:
1. Before a client leaves after their appointment, try and encourage rebooking of appointments to help see your Salon through the New Year.
2. Make sure you have an effective reward scheme in place for your loyal customers to encourage customer retention.
3. Try to boost the product sales, really encourage customers to purchase the products you have used on them by upselling the benefits.
4. Increase the price of your services only a smidge whilst holding offers such as “book an appointment 5 times and receive your 5th free” which will also help you out in the very dry January of the New Year.
5. Raise your brand image locally – encourage customers to feedback using social media services and to tell their friends about the salon which would be enforced with a reward scheme as I mentioned above.
Now you have an idea of what you need to focus on in terms of Marketing your Salon, I’m going to give you an insight as to what you can do on a personal level to really give your Salon the vibe that your customers cannot stop talking about this Christmas…
Modernise
Keep up with the fast growing rate of technology. Bring “festive selfies” into your salon, engage with your customers and make them feel welcome. Not only that, but the results are everlasting.As your clients begin to post their selfies all over social media, potential newcomers will get a real taste for your Salon and make it their New Year’s Resolution to get involved with your Salon – something to make those January blues roll into fly-by February! All that’s required is a few pa-rum-pa-pum-pum props to set the scene for the ideal selfie and to create the perfect ambience for you and your clients.
Festive feels
Your Salon will be rammed over the next couple of months and although your main focus may be managing your clientele and fulfilling the high demand of your customers, you need to make sure that yours and your employees smile is just as bright as the stars on Christmas night. Ensure that each and every customer is more than satisfied with their treatment and politely encourage them to write reviews on Facebook and your other social media outlets. Remember, customers are extremely dependant on the opinions of others before they even consider trying a new Salon; hence the reason why you need to be prominent in making sure your level of service is through the roof and consistency is key when inspiring your customers to write reviews. Maybe come up with a reward scheme when a client recommends you to one of their friends, or a percentage off when a client writes a review 24 hours after their appointment. All of which will help your salon come out glowing into the quiet new year.
On the first day of Christmas my salon gave to me…
I know you may be thinking “we’ll make enough profit this season to take us through the new year” but you’re wrong! Yes, your sales may well be sky high over the next couple of months but that doesn’t give you the opportunity to take a seat on the bus of salons that are plummeting into failure in January 2018.
You need to be an innovate forward thinker. Do your research. Always be a step ahead of your competitors and most importantly, reward your customers! Don’t let your clients leave without a reason to come back in the New Year. There’s the standard discount off in January and book an appointment in January before you leave and get a free product etc… or you could create a fun, festive vibe and do a raffle with multiple different prizes (treatments at the salon) – either or will work! Loyalty cards are an essential thing to have to ensure customer retention.
Give your Salon’s season’s greetings with an essential merry playlist
A play list is such an important tool to have in any salon, especially a festive one at Christmas time. A bit of jolly festive, music on a dull winters day will boost anyone’s mood; and it will potentially increase your salons sales! Read more about this at: http://ow.ly/NOVM30fgBjl. Take some time out to consider which songs should go in the play list. I suggest you have about 3-4 different playlists to stop your staff from going a little insane…
Free, quick & simple yet so effective merry marketing tips
Christmas doesn’t have to be as expensive you think it’s going to be. Use the answer machine on your salon telephone as a way of promoting your Christmas bargains. Change the standard print out receipts on your till to festive ones where you can also promote your festive motions. Use the outlook of your salon as a festive poster display. This will encourage your local customers to venture inside.
And that’s a wrap…ed up present from us at Salon Tracker to you. Have a lovely Christmas!
Salon Tracker x
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