Salon Tracker’s Top Tips for Boosting those Salon Sales this Father’s Day, and in to Summer!

We can’t believe that Father’s day has come back around again, hasn’t the time gone so fast! It’s always great around Father’s Day because you can cross-reference some of your marketing to suit other nearby events, like Proms, Wedding Season and Graduation, to name a few.

All of these events are great because they are directed at both males and females, so the marketing is relevant to such a large target audience.
So what can you run for this year’s Dad’s day? Here’s a few simple tips that you can then extend in to the summer months! 

- Run a gift voucher campaign, for example get in touch with your graphics team to see what they can produce in terms of Father’s Day artwork, as that way then your clients aren’t having to go and buy Father’s Day themed voucher pamphlets as well. Alternatively you could use this as an add on tool, see if you can come up with a selection of different images and then offer these for say ‘£1.50’ to the clients whom are purchasing those gift vouchers, giving them a range of designs to choose from. Similarly, you could create similar wedding or graduation themed pamphlets to extend this idea out in to your summer campaigns? For every gift voucher sale you make, you’re then making a slight % uplift on the sale. 

- Run a Dad-Daughter pampering day, or even a family spa package. A great one to get all members of the family involved and for those of you that offer lots of different services at the salon, for example beauty, tanning, hair and barbering - you can come up with a great multi-treatment package. There is something to offer everybody therefore it should be quite simple to come up with the perfect family pamper-pack. In which again, this is a fantastic idea to sell to friends throughout prom season as a girly pamper day, or even as bridal packs for the bride-to be and her fellow bridesmaids. 

- Bundles or hamper packs! Such a great idea for Father’s Day, especially if you sell a lot of products and men’s grooming equipment, now is a great time to flog it as Father’s Day gifts! Bundle together your male shampoo’s, facial creams, tan accelerators, shaving balms and create a little Father’s Day style pack. Research has shown that the men’s grooming business is now a multi-million pound industry worldwide, with women being the highest spenders for their significant others, Brothers, Dad’s and Grandad’s, according to the independent online! So this is a great Stat to go by! 

- We’ve mentioned this before - offer a gift wrapping service! If you sell a lot of retail products at the salon, this is your opportunity again to save someone else a job and also make a bit of a profit. Great for any customers who are leading busy lives! 

- Buy in extra add-ons that you wouldn’t usually sell. For example, if you’re going to be selling a lot of gift vouchers, it’s often that clients want to purchase extra trinkets to finish their presents off, so it’s not just a voucher in an envelope. Little things like chocolates, cupcakes and novelty dad gifts won’t go a miss. Have a look at which wholesalers or suppliers you can get some bulk gifts created/ordered and then this is another little add on sale technique for you. You could even put an offer on ‘buy a Father’s Day gift-pack and two novelty gifts and get the cheapest mini gift free’?

- Run a competition on your social media channels. It could be something really simple - for example upload a picture of a product pack on to Facebook/Instagram, ask clients to tag their Dad’s and then the winner wins the package? You could easily run similar comps for prom season and any brides-to-be. Social media posting is free after all and therefore it’s a great way to get some engagement on your company platforms. 

- Tash-tastic! Another simple, and silly, idea for you to grow your brand awareness and get some engagement on your social media portals, whilst promoting your male beauty kits in the process. Appeal to your male market and get them to send in their best tash/beard selfie (or ask them to post/upload them to a certain social media platform and tag your salon). The competition winner, chosen at random, could then bag themselves a free mini facial kit for example, or a discounted beard trim for winning? Tie this in with Father’s Day but then extend this out to all men that aren’t even Dad’s themselves yet and just call it ‘male appreciation’ or something along those lines. By doing something a bit outside of the box around Father’s Day helps your salon to stand out, and also allows your clients that aren’t Dad’s themselves yet to join in on the fun!

We know that it is an extremely busy time for all salons at the minute, but keep your summer profits in mind! By trying a few of these simple promo ideas you could boost those profits by a significant percent just by taking a couple of minutes to re-create some of these easy tips.

Happy Summer Marketing!

Salon Tracker x