How you can create a great atmosphere at the salon

The atmosphere that you create will be the biggest reflection of your business’s overall image. This can be anything from the design to friendly staff and cleanliness. Therefore, it is important to plan your overall goals beforehand, in order to achieve the perfect ambience. Your salon’s atmosphere can successfully reflect your salon’s brand in the right way through the actions you take. The most important tip that we can give you is that you create an atmosphere that is welcoming and relaxing for your customers and true to your brand.

Creating a good atmosphere can seem like a tricky subject that requires creativity, but this is not the case at all. Sure, you can work with different kinds of décor and design ideas but offering a neutral and bright environment that is clean will also do the trick. Additional items that help to brighten up the place can always be added at a later point. You can, for example, help by having fresh flowers at the reception area or other small décor items. You want to make customers to feel as comfortable as possible in your salon, as happy customers will be motivated to spend more on you. As a result, it is critical to create an inviting and pleasant atmosphere that will keep people coming back over and over. Putting a little extra time and energy into improving your atmosphere can have a positive effect on your business’s revenue and growth.

Here are our top recommendations to get you on the right track:

First Impression

First impression is key, make sure to get it right. The right first impression is vital for salons. The customers can already decide a lot here just by entering your salon's space. It’s all about great customer service and it doesn’t just start when the customer is welcomed at the door. Think about the booking process, did the customer ring or book online? How easy was it for new customers to find you and make a booking?

All of these factors will count for the customer. Once the customer arrives, ask yourself if staff members are well presented and carry a smile on their faces? Good customer service is key for a positive first impression.

Look at your exterior as well. Does your salon portray clean and positive surroundings? Make sure the entrance area is free of any rubbish, shop windows clean and not full of clutter.

Therefore, have a good look at your salon and try to image it through your customer eyes. You can even ask friends and family members to help you. Gather information on what they think when entering your shop.

Back to basics

If you’re finding it hard to get started, begin with the basics. Create a clean and tidy environment that is clutter free. This will work its wonders already without putting all your time and money in improvements. Once you have a better overview you can work on the little details. Dust your shop on a regular basis, especially retail areas. Make it a primary task for you and your staff to do this a few times a week as well as a regular polish of all glass surfaces and mirrors. The last thing you want is customers picking up products with a month’s layer of dust on it. They will probably put it back on the shelve and go somewhere else.

Always remember that happy and satisfied customers are likely to refer you to their friends and family and therefore increasing your revenue as well as client retention. 

Brand Reflection

Stay true to what you are selling to your clients. This will guarantee that your salon’s atmosphere is reflective of your salon’s brand. A tidy and nicely decorated space will present the customer with confidence about choosing you. Therefore, think about what you want to present to your customers. If you have a spa and your brand is representing tranquility then it’s best not to have loud music blasting out in the salon that would interrupt the relaxing atmosphere. Rather choose calm sounds that work well with the interior. 

Customers that are on the hunt for a new salon are often looking for something ‘special’ that they can’t get somewhere else. If your salon is, too bland or boring people will start going elsewhere because they feel more comfortable there.

As you can see there are plenty of factors that come together to create a welcoming atmosphere at the salon. With summer in full bloom, you might want to spice things up or work on improving some old habits that have a negative impact on your salon.

No matter if you are planning on small changes or a big re-vamp of the salon, every effort counts.


Salon Tracker x