'Don’t sell, prescribe. “If you went to the doctor and learned you had
bronchitis, you’d want her to tell you what to do to get better. Recommending
products is the same thing.” Listen for the issues your client shares about her
hair, and prescribe a solution in the form of a treatment or styling aid.' (Dana Nasatir, firstchair.com, 2014)
25 Sept 2014
Retailing Secrets
'Don’t sell, prescribe. “If you went to the doctor and learned you had
bronchitis, you’d want her to tell you what to do to get better. Recommending
products is the same thing.” Listen for the issues your client shares about her
hair, and prescribe a solution in the form of a treatment or styling aid.' (Dana Nasatir, firstchair.com, 2014)
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