Being in a salon you will come across a variety of people
every single day, people from all walks of life each with a different story to
tell or reasons why they are here in your salon.That person could be a walk-in customer coming in for a quick eyebrow wax. It might be a huge hair change for 17 year old Jessica inspired to completely change her look before her first girl’s holiday. It might be beaming with excitement Becky, booked in for her wedding makeover. Or it could be a manicure and pedicure with 46-year-old Anne from down the road who just recently lost her partner of 28 years and craves for someone to speak to.
What beauticians offer is not just a treatment, it’s a service.
When Jessica comes in it makes your staff nostalgic and happy to indulge in their own girls holidays and tips where to shop for the hottest bikinis to ensure Jessica leaves giddy about showing her friends her new do and update them on the best things to do in Greece.
When Becky leaves ecstatic, it makes your staff proud of their accomplishments that they have been a part of the biggest day of her life.
When Anne leaves relaxed and content it makes your staff happy to have offered someone the time to open up, share their difficulties and most importantly, feel valued.
The point is, a service not only makes the customer happy, it gives your staff a proud sense of achievement. Your staff are there because they are driven by enthusiasm with love for what they do, they aim for perfection to consistently deliver a happy customer.
So how does this knowledge help your salon?
Salon Tracker is a software management system that not only allows you to store client history, it tells you details about your clients even down to how they like their coffee or tea. A huge aspect of sales is the ability to create a loyal customer. When your customer is confident their beautician knows exactly what they want, whether that be a little gossip or the exact colours in their hair they like, Salon Tracker offers the ability to provide them with this. It creates a foundation to build a relationship to ensure you are ‘Creating the time and place for another beautiful day’.
So to all you salon owners, beauty therapists, nail technicians, hairdressers and anyone in the industry… this is to let you know we appreciate your time and recognise your hard work.
Salon Tracker x
