The male/ female divide!

We are approaching, (or are even in the midst of) an era where it is, more so, the norm for men to visit a salon, be it for a haircut and style or a nose trim and BS&C. It’s widely suggested that stylists and therapists usually have a great relationship with their female clients but is that effect maintained with male clients too?

Market research shows that men aren’t as susceptible to engage in conversation considering the ‘gossipy’ nature of salons. The reason why there is such a huge divide in salons is because typically, a man is entering a, predominantly female, environment so their comfort zone lies in just smiling, nodding and agreeing. According to certain linguists (salon.com), “men hold back their feelings, while women lay (feelings) out… likely to look for common ground when they are talking with other women”. Women also “tend to like to help each other tell stories (in) a rather animated and lively way, with very pronounced variations in vocal pitch and much more exchange of emotion in speech.”

This conclusion would go on to suggest that women enjoy speech that unites, which is why they use upward convergence to find a level ground. Men on the other hand, well... they are just simply in the salon for a haircut or a treatment, with no desire to make a new friend. Hmph. That being said, we thought we would put together a few professional pointers in case you find yourself veering off the professional chit chat!

Ask questions- it’s a great way to get clients talking. One word answers usually indicate they don’t want to talk, which is fine! However, if they engage back with interest, that is your chance to lead the conversation. GO!

Enjoy the silence- if you’re used to yapping all day, and you wind up with a quiet client- HALLELUJAH! Enjoy the wind down time! It is not always necessary to speak to clients. Follow their lead and wind up where you may...

Know the news- Get educated on what's happening in the local and national news. Not only can we almost guarantee it will come in handy at some point, you will enable you to have intellectual and current conversations with anyone, of any age and really give forth a great opinion!

Treatment talk- If you need a safety scope, always revert back to the treatment. If the atmosphere is unbelievably awkward why not throw in a, 'is this okay?' or 'just let me know if you want another drink!' It keeps things light for both you and your client!

Awkward Remarks- If a client shares an inappropriate remark or says something outlandish, it is up to you to saviour the situation for the sake of the salon reputation and other (uncomfortable) client’s ears. Use whatever you can to bring it back! You are in control here.