7 May 2014

How Salon Tracker can instantly improve your business


Increases Customer Loyalty.
A salon software system can help you with this by simplifying the process of capturing, storing and organising client data. Salon Tracker allows you to stores all client details in one place, such as hair type, colouring history and even how your client takes their tea, ensuring you are providing a tailored service. Every client is valuable and important, even if they only visit twice a year, it is important to show them you care.

Improves Marketing Campaigns. Salon Tracker allows you to target your customers direct, through a fast and affordable inbuilt SMS marketing feature. The system stores clients personal and purchase history details, ensuring you market more effectively. Salon Tracker allows you to create criteria on your client database to market to. For example, you may want to target irregular customers with a 20% off promotion to encourage a repeat visit.

Gives You Greater Control Over Your Business. Instead of manual reports, we can work out your sales figures including commission, VAT, trade and retail price. Computerised charts enable owners to access and make informative decisions based on live updates, productivity and staff performance and also ensure key products are managed and maintained.

Utilizes Internet Marketing. Businesses can reach a vast audience online quickly and more effectively than traditional marketing methods. It is also important to use email marketing effectively; every time a business fails to capture someone’s email address they’re turning down the opportunity to contact them for FREE, for weeks, months and years ahead. Salon Tracker allows you to store emails so you can promote, thank or gift your customers. 

Reduces No-shows For most salons no shows can be very weakening, the hour or so that is wasted and has lost money is inefficient for business, Salon Tracker can help prevent these occurring by sending out text messages to clients to remind them of their appointment. In addition, the SMS feature can allow you to fill in cancelled appointments by offering 50% discount on all treatments in cancelled appointments. This offer is sure to get your free slot filled and ensure you spend your time productively, making money!

Increases Profits Introducing Salon Tracker management system into your business will ultimately increase your profits and save you money with the use of its advanced applications. Its effective marketing feature will help increase customer loyalty, attract new customers and increase your revenue. By reducing no shows you can save money and use time more efficiently in the salon. Furthermore, Salon Tracker’s detailed reporting function will allow you to evaluate your business performance and easily see where improvements can be made and where opportunities to increase profits can be taken advantage of. 

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