1. Make it so both the client and the friend receive a generous promotion. If the scheme is well rewarded, further recommendation is encouraged by the current client.
2. Make clients feel good by providing a relaxing atmosphere as well as service or treatment. A salon’s success rate is largely derived by the staffing and aura as well as the treatment.
3. Your clients must feel confident that if they recommend you, their friends will have a great experience too. Their referral directly reflects their taste as well as your business.
4. 10% discount may not cut it. Calculate how much your current client spends and what a new client treatment would cover cost wise and push your marketing incentives.
5. Promoting the scheme may seem obvious but not everyone remembers. Use your website, social media and in salon point of sale to regularly advertise and reinstate the promotion.
