#WHATTTTTTTT??????
Don’t panic! Here we have a few simple tips that big brands
use to increase your follower count, customer interest and marketing strategy
success. Read on for the twitter road to success…
1. Find the
perfect balance between controversial and professional. Take the brand
‘Charmin’ (@charmin) for example, toilet roll with 33.6k followers. Why?
Because they have a great (and humorous) marketing strategy. Charmin are the
perfect example of a company who know what goals they want to achieve from
Twitter. Toilet roll will inevitably sell, so their aim is to build brand
awareness and what better way to poo that than with toilet humour? ;)
2. Be an
easy follow. All reputable companies have one thing in common, they know
how to work their customers. Take Innocent drinks as another example
(@innocentdrinks). They are a successful Twitter brand because although a lot
of their tweets are surrounding fruit, innocent and their brand, they also tend
to get involved in other subjects which makes them an ‘easy’ follow. Many
people would follow Innocent even if they disliked the products because they
don’t push for sales. They inject human-like personality into a news feed through
entertaining interaction making them a winner brand in the Twitter-sphere.
3. Don’t
make the mistake of thinking this is Facebook. Twitter is not based on
becoming friends like Facebook is, it focuses more on the content popularity
aspect (brutal we know). So if you aren't speaking about things that people
want to here, then you simply won’t make the cut. Don’t worry though, this
isn't real life Mean Girls, it’s just about knowing your audience and knowing
what they want to here. Look at what they do that works, what are your peers tweeting
about? Is it relevant, funny or informative? Why not try a beauty tip of the
day or fun fact of the morning that might help your followers with their skin,
make-up, fitness or tanning regime. Network with local businesses, retweet
their offers, respond and interact with your followers whenever you can but
remember that content is key.
4. Be
consistent. Your tweets should be on a consistent basis rather than a one
off overhaul of too many tweets at once- that will annoy your followers. Keep
it simple and basic and tweet once or twice a day.
5. Don’t
overdo who you are! We get that you are a salon in Manchester, we knew that
when we followed you. We thought you had more about you and we enjoyed your variety.
But just recently you've changed…your constant tweeting is a bit desperate. We
need to break up. It’s not you it’s me I swear. Ahem.
6. Don’t put your business to private. This
doesn't really need explanation, people follow businesses if they like the look
of what they see. If they aren't provided with a little taster when stumbling
upon your page, they 9 times out of 10 won’t follow.
7. You
rarely get a second chance at a first impression. Bare this in mind when
you post tweets, images and information on your Twitter. Think about
presentation, spelling and general professionalism. Don’t belittle your brand
and this could be detrimental to your custom.
Does this all sound
quite daunting? Never fear. On the bright side, you have society on your
side. The salon, spa, health and
fitness industry is one of the largest around, many thanks to all the
celebrities who share their wonderfully miraculous beauty secrets, almost
everyone wants little tips and tricks to being the best they can be. For this
reason, Twitter is a great networking space to find inspiration, build
contacts, and portray what you have to offer.
Check us out on Twitter @salontrackerapp
