A question at the forefront of salon owner’s minds is ‘how do you add value to ensure a loyal client?’
There are numerous marketing strategies that businesses can adopt. Our previous blog ‘top 5 tips on using social media’, is a brilliant read for those seeking to grow their salon awareness. However, what if you have done that and now you want to target clients directly and gain customer loyalty?
With the abilities of the technical market, SMS and email marketing are the closest you will get to customers unless you want to chase them down the street waving your treatment list in their face (an advised no no).
A main aspect of running a business is running the hype of your business. If you cannot shout about your offers and promotions then how can you expect others to?
Besides the techniques such as refer a friend schemes and new customer loyalty vouchers, here are a few friendly pointers to remember when consolidating your message with clients…
• Personalise messages- it helps you engage the customer rather than sell to them. Entering a customer’s name into an email is more likely to increase click through rates and loyalty. Get this information by capturing as much client data as possible with your software service. Salon tracker provides and advanced marketing suite so that you can tailor your messages creating campaigns to ensure your business has growth in profit.
• Be consistent- Emails should go out to customers about once a month with a call to action for more information. Of course not everyone takes advantage of the offer but some clients might be waiting for your ‘Promotion of the month!’ Customer loyalty is created by heightened familiarity.
• Use client purchase history- Marketing products to a client’s purchase history is a brilliant way of utilizing information as you know at some point or another they have expressed interest in this product. Research has shown that emails are more likely to be read if they are of relevance to the reader, so make content informative through a friendly tone.
• Aesthetics- Well-chosen imagery, logos and colour enormously enhances a messages impact by distinguishing your company from competitors and making it pleasing on the eye.
• Keep it short. People receive a vast amount of emails or texts each day and usually have no time to read over long messages, it is important to get to the point, they will appreciate it.
• Undertaking a loyalty scheme- providing new customers with discount vouchers encourage customers to return frequently to get that ‘tenth tan FREE!’
