Marketing can be costly, time consuming and difficult to get
right. There are a variety of approaches salon owners can adopt to market their
business, such as social media, print or online but SMS is one of the emerging
trends in today’s market. Here at Salon Tracker, we are seeing many salon owners
increasing their sales by using SMS text messaging to customers using our
leading salon management solution. You might question why and the
answer is that, it is the only form of marketing that reaches your customers
instantly and directly. Of course it is of high importance to keep enticing new
customers, however new research has proven that it costs six times more to
acquire new customers than it does to keep existing ones. Food for thought…
Here are our list of top reasons why you should invest in
Salon Tracker and start your SMS marketing ASAP...
1. Get
personal. Text message marketing is a highly personable tool and can help
salons increase their profits by encouraging customer loyalty and repeat visits
and through preventing no shows.
2. Targeted
marketing. Look
at your customer database, how many people have a birthday in the next two
weeks? Birthday messages with vouchers are a great way to increase
customer loyalty because the message is targeted directly at the customer (see
point 1). This in turn, encourages a booking.
3. Reducing
No Shows. For most salons no shows can be very weakening, the hour is now wasted
and you have lost money. Reminder texts can reduce this problem as clients will
be reminded of their booking prompting them to ring if they are unable to make
the appointment. Ask all clients to try give 24 hours’ notice so you can try
and fill the missed booking.
4. Filling
Cancellations. In addition, the use of text messages can allow you to fill
in no-show gaps. You can send a text message to clients offering 50% discount
between the hours of 2-3pm for example.
This offer is sure to get your free slot filled and ensure you spend
your time productively. You might not make what you would have but anything is
something when it is short notice!
5. Making
it simple. Having a salon software system can increase the benefits and
ease of using text marketing. Salon software systems allow you to select which
clients you want to target in your campaigns, for example you may want to
target clients who haven’t visited the salon in the last 6 months with a 20%
discount. Birthday messages can be automatically set so you don’t have to spend
time checking your client list every day to see who has a birthday. A salon
software system will also give reports enabling you to track results to show
which campaigns deliver effective response.
6. Improve
client database. Texting can result in word of mouth. If in a group of
friends, one receives a texts, she might not be interested but knowledge of
certain promotions could almost double the awareness of your salon consequently
helping expand your client base.
Salon Tracker is available in three formats – Standard,
Professional and Enterprise. Optional integration with online booking, Facebook
and a dynamic SMS messaging service, Salon Tracker allows users to manage and
prioritise appointments. You have the ability to capture customer information
and build an interactive database so that you are giving your clients a first
class experience with a first class product.
Call us today on 0113 350 8230 for
your FREE trial!
