At Salon Tracker we are seeing many salon owners increasing their sales by using SMS text messaging to customers using our leading salon management solutions provider. Text message marketing gives salons and spas an easy way to increase revenues, avoid missed appointments nor no shows and keep customers loyal.
Salon Tracker managing director Lorraine Cave says: “We like
to think that Salon Tracker, which can manage your text marketing automatically,
gives salon owner’s marketing strategy a digital makeover. Text message
appointment reminders means no-shows are no more. Mobile coupons and discounts
are also a simple ways to bring in new customers when business might be slow up
a slowdown.
“Sending beauty tips can keep your customers entertained and
engaged with your business. And all these messages can be reinforced through
the salons website or Facebook page.”
Appointment reminder messages have been proven to
dramatically reduce no-shows, and text promotions help maintain a steady flow
of clients through your doors and by using its salon management software users
don't need to remember to send your messages each day.
Once salon owners have chosen their messages and loaded them
onto the system they can send them automatically.
Since 90 per cent of texts are read in three minutes, it
doesn’t take long for a steady stream of loyal customers to walk in, often with
a friend or two. At Salon Tracker we offer five reasons to text messaging:
• Customers
are already texting–why not text with them?
• People
will see your texts and 97 per cent of marketing texts are read.
• Texts are
instant and can customers into your salon exactly when you need them.
• With
texts you can reach your customers any time and anywhere.
• The cost
of text campaigns are small - as little as three pence per text.
Salon Tracker users Luke James of Ultra Tan in Hull, says:
"We put a text message together on a Friday morning and we had 48 people
in that afternoon and evening alone in response. That's a 33 per cent response
in under right hours.
“In real terms that was an extra £1,000 sales for a cost of
under £20. It's great because the cost is low and it’s easy. We are now
experimenting with other offers and getting good responses."
Salon Tracker is available in three formats – Standard,
Professional and Enterprise – and allows users to manage every facet of their
beauty business.
Fully integrated with Facebook and with a dynamic SMS
messaging service, Salon Tracker allows users to manage and prioritise
appointments; capture customer information and build an interactive database –
which can even tell users how clients like their coffee and market special
offers to customers direct from the system with mobile text messages.
The system also delivers fast and efficient Point of Sale
with simple business sales reports; cash flow and profit and loss accounts
management; staff commission and stock management; and remote access from
anywhere in the world – even when the salon owner is on holiday.
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