“We have found Salon Tracker to be an invaluable part of
the day-to-day running of our salon. It is so easy to use and our salon is now
practically paper free! It is far from being just a booking system as it let's
you keep track of stock control, marketing and HR details.
Our no-shows have decreased by at least 70% and our revenue
has increased using the effective marketing features. Having moved premises
Salon Tracker has been brilliant, we initially did an advertising campaign to
let our clients know our new address, however, it wasn’t until we used SMS
messaging that we saw a significant increase in client foot fall. In the first
week after sending SMS messages at least 60% of those targeted visited our new
salon.
The marketing function of the software is great, we have an
SMS message marketing campaign scheduled for end of Oct 2009. Our aim is to
target females 25 + to inform them of new services, such as botox and derma
filler injections. As we have captured clients DOB we are able to select the
appropriate demographic with no wastage.”
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