Did
you know that you could increase your annual income by as much as 20 per cent
by investing in your marketing to new and existing clients?With Salon Tracker, a medium-sized, independent salon generating annual sales of £210,000 with six staff can add a further £35,000 a year in income through the best use of salon management software combined with a series of dedicated marketing campaigns.
Marketing manager, Rachel Scott says: “Salon management systems provide an
excellent platform to manage your beauty business but you only get
out of them what you put in.
“That
means taking the time and effort to enter all the correct data about your
customers. A good salon management system should allow you to communicate
directly with your clients using SMS text messaging on their mobile phones or
embracing social media platforms such as Twitter and Facebook.”
Scott says, "when salon owners take the time to get their key marketing messages in
place and match it with a service offering that genuinely impresses, the client
income stream can grow by as much as 20 per cent."
Salon Tracker
can be configured by salon owners to send out reminders to clients 48 hours
ahead of their appointment and can help cut no shows by as much as 70%.
Marketing messages – whether by text or through social media channels – can be adapted
for seasonal events such as Christmas celebrations or summer holidays. If you
know the clients’ birthday or special anniversary you can even offer a discount on a treatment through your system.
Fully
integrated with Facebook and with a dynamic SMS messaging service, Salon
Tracker allows users to manage and prioritise appointments, capture customer
information and build an interactive database – which can even allow users to market special offers to customers directly from
the system.
The
system also delivers fast and efficient Point of Sale with simple business
sales reports, cash flow and profit and loss accounts management, staff
commission and stock management, and enables remote access to the software from
anywhere in the world – even when the salon owner is on holiday.
To
get the best out of your salon management software Salon Tracker has the
following top five marketing tips:
Increase
Customer Loyalty: Your best
immediate sources of additional profits and increased business are your
existing customers. Salon Tracker can help you capture, store and organise
client data using it a distribution list for key messages that suit your
clients’ tastes. It allows you to “Googlize” your clients.
Improve
Marketing Campaigns: Salon Tracker allows you to target your customers direct,
fast and low cost with the use of the inbuilt sophisticated SMS marketing
suite. As the system stores clients purchase history and personal details it
allows you to market to them more effectively. Salon Tracker allows you to
create contact mailing lists from your client database using any criteria you
want, for example you may want to target irregular customers with a 20 per cent
off promotion in order to encourage a repeat visit.
Measure
Success:
It is essential that you measure the response to all of your advertising with
Salon Tracker’s business reports in order to evaluate whether you’re getting a
return on your investment with improved sales. If it’s not working change your
messages.
The
Power of the Internet: To drive as many customers as
possible to your appointment book Salon Tracker’s online booking service will
also integrate with your Facebook business page giving you access to the
biggest social network in the world.
Seasonal
Messages:
Make sure messages engage with the clients’ needs. So, as we head into winter
and the Christmas festivities use messages that appeal to them. Messages might
include – “Beat the cold weather and keep your skin soft and hydrated this
season with 20% off facial treatments” or “Look fantastic this Christmas with
our festive hair rescue remedy with every cut and colour."
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